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Randall-Reilly Marketing Solutions
Randall-Reilly MarketingSolutions
We are pleased to provide you with an overview of Randall-Reilly’s rich media and tactical capabilities.
Our greatest value-add is our unmatched ability to develop a customized plan for you, based on our understanding of:
• Your pain points
• Who are you trying to reach using our verified data
• What you define as your “win”
Your company and your needs are at the center of what we do, and armed with these insights, we are highly confident that we would exceed your expectations.
We want to help you win.
Randall-Reilly
FLEETS 2.7M
OWNER-OPERATORS 877K
PARTS/SERVICE 11K
TOTAL NUMBER OF CONTACTS 3.6M
MACHINE TOOLS 247K
AGRICULTURAL 2.2M
LIFT TRUCKS 269K
OFFICE EQUIPMENT 390K
EQUIPMENT FINANCING 7.4M
CONSTRUCTION 870K
TOTAL NUMBER OF CONTACTS 11.37M
The Randall-Reilly Audiences
TRUCKING
INDUSTRIAL
Randall-Reilly
Randall-Reilly Marketing Solutions
DIGITAL
RANDALL-REILLY MEDIA TARGETINGDisplay your ads on our industry-leading and award-winning brands. Each brand has an experienced editorial team and content designed to maximize engagement within your industry.
Newsletter Our brand newsletters consist of engaging and relevant content curated for your target audience. Ads are available in text and image formats.
Premium Placements These ads offer instant visibility when people visit our brands in your selected industry. Options include: newsletter header banner, leaderboard, pushdown banner, and interstitials.
Run-of-Site Ads Your ads will target all pages of the brand’s website and rotate until your budget completely depletes.
Sponsored Whitepapers By sponsoring your authoritative, in-depth report on a specific topic, your brand and industry will be broadcasted to your target audience.
Site Skins Your ads will be displayed as the page perimeter of our brands. This impactful placement grants high traffic and instant visibility for your brand in our selected industries.
Interstitials An interstitial ad is typically displayed at a natural transition point from one web page to another. The second web page remains visible but only as a darkened background behind the interstitial ad.
PARTNER SOLUTIONSBy logging into our client platform, you can post content on our award-winning brand websites.
Native Page When people visit your native page, they’ll see your content surrounded by your ads and social media platforms. Native content is impactful and meaningful to your audience, giving you the opportunity to increase your brand recognition and authority within your industry.
Partner Solutions Your sponsored content will run on our Partner Solutions page. When people visit your content, your display ads and site skin will fill the webpage. The SEO ranking for your website can improve with quality backlinks included in the article.
Newsfeed Placement Within your industry, your sponsored posts will rotate on the homepage of our brand websites to drive traffic and increase exposure to your brand.
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Randall-Reilly Marketing Solutions
DIGITAL
Lead AdsBy matching Facebook profiles to email addresses in our extensive database, you can reach your ideal audience. When a prospect clicks on your Facebook ad, the ad directs the prospect to an auto-filled form, allowing you to capture lead information for follow-up. When a prospect submits the form, the page will automatically direct back to the user’s newfeed.
Carousel Ads The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link.
Image Ads A photo ad gives you a clean, simple format to use with captivating imagery and intriguing copy.
Messenger Ads Your ad will be shown within the Messenger app home screen.
Right Column Image Ad Right column ads are a desktop-only format.
Slideshow Ad These video-like ads use motion, sound, and text to tell your story with up to 10 images or short video.
Stories These full screen vertical ads appear between Facebook user Stories. They’re visible for 5 seconds or until the user swipes out of the story.
Video Immersive and captivating in-feed video ads increase engagement and brand recognition. Video ads typically yield higher conversion rates than other ad formats, making them crucial to a social marketing strategy.
E-commerce Drive online and in-store sales through an enriched strategy with dynamic ads.
Carousel Ads Users can swipe to view additional photos or videos in a single ad.
Image Ads Promote your brand on a clean, simple, and beautiful creative canvas.
Stories Ads Compliment your content with ads on Instagram Stories and connect with over 500M+ accounts using stories daily.
Video Ads Get the same quality as photo ads—with the immersive power of sight, sound, and motion.
Posts Target prospects by job title, field, industry, market, etc. Your sponsored posts and text ads appear in the news feed and right-hand rail of prospects’ LinkedIn pages.
Randall-Reilly
Randall-Reilly Marketing Solutions
DIGITAL
Video Card Combine the power of video with the ability to connect users to your website to learn more or take action.
Website Card Through a Partner Post, your website and brand logo will be promoted.
YOUTUBE
Display Ads Your ad will appear in the top right corner of the YouTube interface. If the user has the YouTube video player in a larger size, the ad will appear below the player.
Overlay Ads When a user initiates video play, your expanded overlay ad will appear on the bottom of the YouTube video player to showcase your brand icon and a call-to-action. After 15 seconds, the overlay will collapse to show only the icon.
Pre-Roll Video Ads Your video ads will appear before free video content. After 5 seconds, the viewer has the option to skip the ad.
Mid-Roll Video Ads Your video ads will appear in the middle of longer video content.
Post-Roll Video Ads Your video ads will play at the end of online video content.
Non-Skippable Ads Video ads 15 seconds or less in length ensures users must completely view the ad before continuing to their free video content.
Skippable Ads Video ads longer than 15 seconds in length offer the option to skip after the first five seconds.
Create one-to-one conversations through email marketing. We can target our newsletter subscribers or build a custom audience from our database of known buyers to ensure you are reaching active prospects.
Randall-Reilly
Randall-Reilly Marketing Solutions
DIGITAL
Display Our tagged audiences generate behavioral data, allowing for pinpoint accuracy. Shown on various display networks, these parameters ensure your ads are only seen by the audience you are intending to reach.
Native Advertising Your ads will seamlessly weave into the websites that your custom audience is already browsing.
Select Keywords This targeting links relevant keywords to top performing websites. Your banner ads appear on websites, driving traffic to your website or landing page.
Custom Affinity Audiences
With custom affinity audiences, we can create audiences that are more tailored to your brands. Custom affinity audiences are created by using a combination of: interests entered as key phrases, URLs to create interest categories based on the content of the website, types of places or apps your target is interested in.
Tagged Audience Google uses cookies to make advertising more engaging to users and more valuable to advertisers. They help ensure that the user sees advertising based on what’s relevant to them, and improves reporting on campaign performance.
Remarketing When prospects visit your landing page, their browsers are tagged, allowing us to retarget them with your ads when they visit other sites. This tactic continues to keep your message top-of-mind.
IP Targeting This form of targeted display allows you to reach all employees at a specific company by targeting the company’s IP address.
Search Custom audiences will be layered in to your SEM strategy to capitalize on your ideal prospect as they search for terms related to your business. We will provide industry insight, build your keyword list and manage daily bidding to give you unparalleled SEM success.
Remarketing Ads for Search Ads (RLSA)
RLSA lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.
Randall-Reilly
Randall-Reilly Marketing Solutions
Print Ads Neuroscience has proven that print engages with the brain in ways that create a stronger transfer to long-term memory, recall, and favorability. Our brands provide you with access to an established audience.
Partner Solutions Highlight the solutions your company offers to your industry’s most pressing challenges through print articles in our award-winning brands
Inserts An insert or blow-in card is a separate advertisement put in our magazines, which affords a higher level of visibility.
False Cover/Cover Wrap
A cover wrap is a sponsored ad message bound to the outside surfaces of a magazine at the spine. Cover wrap ads are traditionally printed on same cover stock as magazine and treated with aqueous varnish on exterior surfaces for quality and durability of finished delivered product.
Cover Tip A cover tip is an item fastened to a page with a small amount of peel able adhesive.
Geo-Split runs We can run two different ads for the same product in two different geographies to compare the effectiveness of the ads or if the advertiser feels different copy will resonate more effectively in the selected geographies.
Poly Bag A plastic bag used to package small supplementary publications that would otherwise fall out of the magazine.
Direct Mail 5 X 8 two sided coated mail cards. Includes printing, postage, and mailing service
Custom MagazineOur custom Magazine Package gives breathing room to your recruiting strategy and lets you advertise your company directly to drivers. While ads and banners provide great exposure, they don’t provide space to inform drivers of all they need to know about you. Our Custom Magazine Package allows you to tell potential employees the story of your company without the distraction of competing companies.
Brochure Brochures can be designed, developed, and printed as needed.
Catalog Catalogs can be designed, developed, and printed as needed.
Motor Media Motor Media is an exclusive indoor signage network in more than 700 premier travel centers. With more than 1,600 truck drivers coming through a truck stop daily, you know your message will be seen by active drivers.
Randall-Reilly
Randall-Reilly Marketing Solutions
CONTENT
Custom MagazineOur Custom Magazine Package gives breathing room to your strategy and lets you advertise your company directly to drivers. While ads and banners provide great exposure, they don’t provide space to inform drivers of all they need to know about you. Our Custom Magazine Package allows you to tell potential employees the story of your company without the distraction of competing companies.
Brochures Brochures can be designed, developed, and printed as needed.
Catalogs Catalogs can be designed, developed, and printed as needed.
Whitepapers By sponsoring your authoritative, in-depth report on a specific topic, your brand and industry will be broadcasted to your target audience, establishing your brand as the thought leader on industry topics.
Case studies Persuade prospects to use your brand in a compelling case study that demonstrates how your product or service has granted success to customers.
LOCATION-BASED MARKETING
Geo-Fencing Engage your audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area.
In-Store Conversion
This tactic shows you an estimate of how many in-person visits you’re getting for each of your physical locations, and conversions from other shop-specific actions—like phone calls, website visits, and more. Using this information, you can move your budget around to increase the performance of stores that are already successful, or to locations that require more support. This is also a great tactic for competitive targeting.
Account-Based Marketing
This strategic marketing follows a sales approach of identifying the specific accounts that best fit your long-term goals, targeting, and engaging them. Through ABM, a mixture of geo-fence targeting and personalized marketing messaging can reach key accounts.
Randall-Reilly
Randall-Reilly Marketing Solutions
DATA
Our data insights include invaluable prospect/client equipment data, market share data, new prospect companies, growth trends/emerging markets assessment and strategic planning guidance.
EDA With a proven UCC-1 prospect database, EDA offers easy access to invaluable market data and insights, scaling down to a granular view of any prospect’s equipment financing to get data on brand preference, purchasing patterns, and more.
RigDig With the largest clean and verified data set available, RigDig has more trucking fleets than anyone else with a staggering 1.1 million. Identify aftermarket opportunities with equipment model, age, and more in niche segments like cement trucks or dump trucks.
Brand InsightsWe can use our proprietary data to micro-target active prospects by brand, equipment type, equipment age, location, and other parameters. The combination of micro-targeting and our audience brands offers you the ability to reach your ideal prospect with great precision in a high engagement environment.
Professional ServicesProfessional services offers custom analytical services, leveraging our proprietary RigDig and EDA databases. The services include data integrations, which makes RigDig and EDA links available within your CRM or marketing automation, as well as data health assessments and market coverage analysis services.
Data Integration Quickly transform into a data-driven organization by integrating actionable insights from EDA directly into your CRM or marketing automation tools. Your sales and marketing teams will become more effective and efficient at focusing on the right prospects with the right solutions.
Priority ProspectsRandall-Reilly will analyze your website visitor traffic and identify matches to our verified Prospect Profiles. On a daily basis, you will receive an email with matched prospects, their location, links to view their Prospect Profiles, and the pages they viewed on your website. Identify active buyers earlier in the buying process and arm your sales team with insights based on your prospects’ needs.
Randall-Reilly
1st Party Data 3rd Party Data 3rd Party Tags Click-tracking Rich Media Video Buying Model
Pre-roll X X X-Vast X X CPV
Display (Programmatic) X X X X CPM/CPC
Native (Programmatic) X X 1 x 1 X X X CPM/CPC/CPV
Social X X X-Click Only X X CPC
ROS X X X X CPM
- Interstitial X X X X CPM
- NL X CPM
Geo-fencing X X X X X X CPM
OTT/CTV X X X X X CPM/CPV
Email X X X CPS (cost per send)
E-commerce X X X X CPC
PLACEMENTS CAPABILITIES
Randall-Reilly Marketing Solutions
Randall-Reilly
Randall-Reilly is the leading B2B data company in trucking, construction and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional outcomes. More than 4,400 clients in sales, marketing, and recruiting utilize Randall-Reilly’s data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, Alabama, the company also has offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.
randallreilly.com
Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting
Lift Trucks | Logging | Machine Tools | Office Equipment | Printing | Trucking | Woodworking
