8/19/2019 Ranking de Medios

1/50

1. Halle la Afnidad2. Seleccióne los medios apropiados.

MEDIO PERSONAS

.Nacional 87

.Regional 12

.Local 16

.Internacional 64RADIO 67Revistas Independientes 47Revistas de Prensa 30DIARIOS 36CINE 6INTERNET 51OOH 85

  4,000,000,000PR!SA 20"R# 20"R# PR 20"RA$%& 20"'() 20"&&H 30"

130"

8/19/2019 Ranking de Medios

2/50

8/19/2019 Ranking de Medios

3/50

TARGET A

*0

*13*5

67.84722040

10.***0

*6.1

  800,000,000800,000,000800,000,000800,000,000800,000,000

1,200,000,0005,200,000,000

80

100

120

*0*5

67.8472

8/19/2019 Ranking de Medios

4/50

0

20

40

60

*13

8/19/2019 Ranking de Medios

5/50

*0*6.1

8/19/2019 Ranking de Medios

6/50

20

40

10.**

PRS&!AS

 (AR+(

A

8/19/2019 Ranking de Medios

7/50

8/19/2019 Ranking de Medios

8/50

8/19/2019 Ranking de Medios

9/50

1.Realice -n Raneo2.Seleccióne los medios apropiados P&R

TOTAL LECTORES

T! " Novelas #$%So&o #M%'( Min)tos #M%S&oc* #M%T! " Novelas #$% +et Set #$%Caras #$%,ienestar Sanitas #,%'( Min)tos #M%Alo #$%

Revista Dinero #$%Diners #M%Cro-os #$%Revista Portaolio #,%A//is #M%Cos-opolitan #M%Metro C)adrado #M%!ea #$%Gente #M%Don+)an #M%

Reader Digest Selecciones #M%Casaviva Decoraci0n #,%)csia #M%!anidades #$%Hola Colo-1ia #$%National Geograp&ic en Espa2ol #M%Revista Credencial #M%Revista Co-pensar #,%Casaviva Cocina #,%T) #M%Constr)oerta #T%Condorito #$%)csia Novias #SEM%Novias " ,odas #T%Caesal)d #,%El Malpensante #M%M)" Interesante #M%Carro"a #T%Cocina Se-ana #M%

8/19/2019 Ranking de Medios

10/50

Ideas para t) &ogar #,%!og)e en Espa2ol #M%Se-ana Decora #SEM%Mo1iliari #M%La G)3a inca Ra34 ,ogot56!illavienc,ordados #M%

A,C del 1e1e #M%Croc&e #,%Te7idos dos ag)7as #M%I-agen #M%Capital Cl)1 #M%S&oc* #M%Propiedades #M%La G)3a inca Ra34 Cali6Popa"5n6+a-!iviendo inca Ra34 #$%Ser Padres Ho" #M%

Arriendos " !entas #,%T) Hi7o " T) de ( a '8 a2os #M%Enter 8.9 #M%Caa-ilia #,%Harper:s ,a4aar #M%Men:s Healt& en Espa2ol #M%Cone #M%Gerente #M%Inor-e In-o1iliario #M%;nete #M%S)--)s #M%Se-ana +r. #M%Glo1os #M%PC

8/19/2019 Ranking de Medios

11/50

In as&ion #M%Donde !ivir Cali #M%Telar Man)al #,%Ne>s>ee* en Espa2ol #S%La G)3a inca Ra34 Costa Atlantica #Pint)ra #,%

Discover en Espa2ol #M%Co-p)ter

8/19/2019 Ranking de Medios

12/50

/&!S& A%!%$A$ /&!(!%$& S+! )A AR/A $ S /)%!(

TOTAL TARGET AINIDAD

6.36 20.573.16 17.43.6* 13.524.*8 12.*88.1* 12.221.81 10.373.** 5.*51.73 8.05

6.3 7.762.07 7.47

1.47 6.71.33 5.644.26 5.571.54 5.331.02 5.161.87 4.761.2* 4.5*6.86 4.522.16 4.51.48 4.43

1.17 4.3*1.0* 4.2*1.1 4.25

1.71 4.120.81 3.7

2.3 3.380.61 3.362.42 2.7*1.07 2.482.58 2.122.1* 2.111.3* 2.031.06 2.011.36 1.*40.*2 1.870.55 1.860.*5 1.6*0.** 1.640.64 1.6

8/19/2019 Ranking de Medios

13/50

1.2 1.460.76 1.430.27 1.410.27 1.4

1.1 1.3*0.7* 1.35

0.87 1.270.78 1.270.6* 1.220.63 1.20.14 1.1*

2 1.170.17 1.150.3* 1.020.2* 0.*80.72 0.*6

0.2* 0.*40.1* 0.80.33 0.751.18 0.750.16 0.730.23 0.680.42 0.650.34 0.64

0.4 0.620.61 0.610.13 0.6

0.4 0.60.31 0.580.16 0.520.*1 0.510.16 0.470.*1 0.460.02 0.460.08 0.45

0.2 0.450.05 0.43

0.32 0.420.11 0.420.13 0.410.08 0.40.11 0.3*

0.3 0.360.62 0.36

0.1 0.35

8/19/2019 Ranking de Medios

14/50

0.41 0.340.21 0.330.14 0.310.03 0.30.08 0.30.47 0.2*

0.45 0.280.17 0.260.24 0.260.14 0.250.1* 0.250.34 0.240.0* 0.220.55 0.220.2* 0.220.08 0.21

0.05 0.210.05 0.20.22 0.140.2* 0.10.01 0.1

0.1 0.10.02 0.10.21 0.0*0.2* 0.080.06 0.080.06 0.07

0 0.060.0* 0.060.01 0.050.24 0.040.01 0.040.08 0.030.13 0.030.17 0.020.04 0.02

0.1 0.01

0.06 00.07 00.14 00.07 00.11 0

8/19/2019 Ranking de Medios

15/50

 (a-lación

432014 1246+ /&)&'%A 22014

 (oal indi9id-osSin ar:e flro%!$%#%$&S P&!$RA$&S 17507707 100.00"%!$%#%$&S ;S%/&S 17507707 100.00"!. /AS&S 12036 100.00"

8/19/2019 Ranking de Medios

16/50

8/19/2019 Ranking de Medios

17/50

1.Realice -n Raneo2.Seleccióne los medios apropiados P&R /&!S& A%!%$A$ /&!(!%$& S+! )A A

TOTAL LECTORES TOTAL PERSONAS TARGET A

31.44 5*.66Carr)sel #$% 4.55 17.52Motor #$% 8.1 16.81Elenco #$% 4.41 15.2*,ocas #M% 2.1 13.17!ia7ar #SEM% 2.5 11.*6N)eva #S% 1.5 10.*1!iva-os el Tie-po #M% 1.78 8.11Lect)ras #M% 1.81 8

 +)egos " Retos #S% 0.67 5.35

!iernes #S% 0.5 4.13Generaci0n #S% 0.25 4.11Gaceta #S% 0.71 3.8*$:&)1o +)egos #S% 7.3* 3.43T)r1o #$% 0.5* 3.21Es*pe #S% 0.85 2.*7L)nes Deportivo #S% 1.36 2.86Sal)d " !ida #M% 0.48 2.8 Bo* #,% 0.14 2.7Gente #S% 0.55 2.1

Gente Cari1e #S% 0.38 1.66Mircoles #S% 0.68 1.58Paladares #M% 0.14 1.5Metro por Metro #M% 0.46 1.48$:&)1o Condorito #S% 8.58 1.16El ;niversal Do-inical #S% 0.18 0.*4Revista !iernes #S% 0.14 0.*4M)ndo Cocina #M% 0.26 0.*1Novias #SEM% 0.32 0.*$)e -e pongo #M% 0.08 0.8*

Papel Sal-0n #$% 0.1* 0.7*Cere4a #M% 0.11 0.75Sal)d " ,elle4a #,% 0.47 0.75Do-inical #M% 0.36 0.6*C Para Ti #$% 0.08 0.56Si #S% 0.15 0.45Ed)caci0n S)perior #SEM% 0.12 0.35Oerta In-o1iliaria #SEM% 0.34 0.31Diver M3o #S% 1.5 0.26

8/19/2019 Ranking de Medios

18/50

 +)egos de Heraldo #S% 0.21 0.2Revista deportiva Marca #S 0.05 0.17Latit)d #S% 0.1 0.17ona Rosa #S% 0.0* 0.15;na ,oda de ens)eno #SEM 0.13 0.12Revista T)r3stica Ta"rona #S 0.03 0.0*

Patria C&ica #S% 0.03 0.07I-agenes #S% 0.0* 0.04Macondo Revista do-inical 0.03 0.04R.P.M. #,% 0.1 0.02G)ipas #S% 0.03 0.01prender #SEM% 0.07 0.01Revista E/ploradores #S% 0 0Podi)- #S% 0 0E/ploradores #S% 0 0asc3c)lo de C=c)ta #S% 0.01 0

Artes #S% 0.02 0La Opini0n Inantil #S% 0.03 0Diseno " constr)cci0n #S% 0.02 0Ed)caci0n S)perior #S% 0.02 0Recta inal #S% 0 0Antio@)ia #S% 0.02 0El M)ndo GratiFcados #S% 0.05 0;1icar #M% 0.01 0Solo para M)7eres #M% 0.03 0Espacios #T% 0.07 0So1re R)edas #T% 0.05 0!en al e7e caetero #SEM% 0.02 0

8/19/2019 Ranking de Medios

19/50

/A $ S /)%!(

8/19/2019 Ranking de Medios

20/50

8/19/2019 Ranking de Medios

21/50

1.Realice -n Raneo2.Seleccióne los medios apropiados P&R /

PERIODICO PERSONASP)1li-etro 5.5"

ADN ,ogot5 1.6"El Pa3s 0.*"El Colo-1iano 1.0"El Espectador 4.0"Medell3n Gente 0.5"El Tie-po 2.0"El Heraldo 0.7"!ang)ardia Li1eral 0.6"El ;niversal 0.5"$:&)1o Medell3n 2.7"

Portaolio 0.3"Mira 1.5"La Patria 0.2"ADN ,arran@)illa 0.8"Al D3a ,arran@)illa 2.*"Agronegocios 0.2"La Tarde 0.2"ADN Medell3n 1.0"$:&)1o Cali 1.8"La Rep=1lica 0.1"$:&)1o Pereira 0.5"Diario M3o Medell3n 0.4"Marca #>>>.-arca. 0.2",6-anga Gente 0.1"La Opini0n 0.2"ADN Cali 0.7"La Cr0nica del $)in 0.2"$:&)1o C=c)ta 0.8"Diario del Ot=n 0.2"El M)ndo 0.1"$:&)1o ,arran@)illa 1.2"

$:&)1o Cartagena 1.4"$:&)1o Mani4ales 0.4"Gente ,arran@)illa 0.0"Ho" Diario del Mag 0.1"El Inor-ador de C 0.3"A75 " $) 0.8"Llano D3as 0.2"La Naci0n 0.1"

8/19/2019 Ranking de Medios

22/50

$:&)1o ,)cara-an 1.1",o"ac5 d3as 0.1"$:&)1o ,ogot5 2.7"El Peri0dico 0.1"E/tra Llanos 0.5"Al D3a Sta.Marta 0.3"

El Inor-ador 0.1"Diario de Occidente 0.0"Diario M3o ,ogot5 1.4"!ivir 0.0"La Li1ertad 0.2"El Teso 0.6"El N)evo d3a 0.1"Al D3a Cartagena 0.1"!ea P)es Pereira 0.1"Diario del H)ila 0.0"

El rente 0.0"E/tra ,o"ac5 0.1"El Deportivo 0.2"Gente Cartagena 0.0"$:&)1o I1ag) 0.3"$:&)1o !illavicenci 0.0"As)ntos Legales 0.0"El Cale2o 0.1"E/tra 0.3"El N)evo Siglo 0.0"$:&)1o Pal-ira 0.2"$:&)1o Ar-enia 0.0"Diario M3o Cali 0.1"!ea P)es Ar-enia 0.1"El O1servador 0.1"ADN ,)cara-anga 0.0"E/tra Cali 0.3"E/tra H)ila 0.2"E/tra Pal-ira 0.1"E/tra T)l)a 0.0"Mia-i Herald 0.0"

Pal-ira Ho" 0.1"Logistica " co-erci 0.0"Ol -i diario neiva 0.1"

8/19/2019 Ranking de Medios

23/50

!S& A%!%$A$ /&!(!%$& S+! )A AR/A $ S /)%!(

TARGET AINIDAD1*.6"

5.2"0.8"0.*"3.0"0.4"2.5"0.7"1.*"0.4"1.2"

1.1"1.1"1.0"1.0"1.0"0.1"0.2"1.1"0.8"0.1"0.5"0.3"0.1"0.6"0.6"0.5"0.4"0.4"0.4"0.4"0.4"

0.3"0.3"0.2"0.2"0.2"0.2"0.2"0.2"

8/19/2019 Ranking de Medios

24/50

0.2"0.2"0.2"0.2"0.2"0.1"

0.1"0.1"0.1"0.1"0.1"0.1"0.1"0.1"0.1"0.0"

0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"0.0"

0.0"0.0"0.0"

8/19/2019 Ranking de Medios

25/50

1.Realice -n Raneo2.Seleccióne los medios apropiados P&R /&!S& A%!%$A$

EMISORAS ,OGOTA TOTALTOTAL OBENTES 81.21

9''CARACOL RADIO M 12.379'(< RADIO M 8.049'J!I,RA ,OGOTK '9. M 8.**9'(TROPICANA STREO 8.149'9'CARACOL RADIO 3.5*9'9LA M 3.629'9RADIOACTI!A 8.029'(8LA MEGA 12.179',L; RADIO . M ,OGOTK 3.389'(LA 2.58

9'98R.C.N. LA RADIO 2.169''LA 4.349'('RADIO ;NO 3.49'8'LA CARIQOSA 2.19'9MELODA STREO 1.6*9'9R.C.N. LA RADIO EN M 2.019',SAME 2.619'(OGENO 10.169'8JRADIO SANTAE 1.329''J!IDA AM 1.139'9LOS 9 PRINCIPALES 5.8*9'(EL MIN;TO DE DIOS 1.2*9'9ANTENA 8 1.019'JR;M,A STREO 1.789'(POLICA NACIONAL 1.029'(RADIO RED 0.749'LA !ALLENATA 1.159'JJLI,ERTAD 0.*9'RADINICA 2.229'8;.N. RADIO 0.*19'(J+A!ERIANA STREO 0.8

9'9< RADIO 0.6*9'9(TODELAR RADIO CONTINENTA 0.4*9'CANDELA (9 AM ,OGOTK 0.79'8ANTASTICA 1.789'+ORGE TADEO LOANO H+;T 0.529''AMOR ,OGOTK 0.329''8RADIO A;TNTICA 0.339'EMISORA LA +OBA '9J. 0.44

8/19/2019 Ranking de Medios

26/50

9'JRADIO MARA 0.279'J,,N 0.259'(RADIO NACIONAL DE COLOM, 0.249''(N;E!O CONTINENTE 0.249'JM.C.I. RADIO 0.239'9COLM;NDO ,OGOTK 0.1*

9'88LA !O DE ,OGOTK 0.169'8(RADIO CORDILLERA 0.219'EMISORA DEL E+ERCITO 0.289'EMISORA LA;D ;. DISTRITAL 0.39''A!I!ARADIO8 0.179'OASIS STREO 0.149'8AMOR 'J9 AM 0.149'JCANDELA '9'9 AM 0.329'!IENTOS STREO . 0.11J'(9COCA COLA #

8/19/2019 Ranking de Medios

27/50

J'9H+C#

8/19/2019 Ranking de Medios

28/50

  /&!(!%$& S+! )A AR/A $ S /)%!(

TARGET AINIDAD7*.27 *8

11 8*8 10010.2 1135.71 70

3.1 863.65 101

11 13713 107

3.41 1012 78

2 *34.62 1063.11 *1

1.* *01.58 *31.*5 *72.32 8*2.21 22

1 760.* 80

6 1021 78

0.*1.27

11.1

1.0*0.*

1.060.*20.82

0.780.740.740.630.560.510.480.46

8/19/2019 Ranking de Medios

29/50

0.440.3*0.370.350.34 1480.33 174

0.31 1*40.2 *5

0.26 *30.25 830.15 880.13 *30.18 12*0.18 560.17 1550.16 160

0.16 2000.14 780.11 1570.0* 12*0.0* 750.0* 820.0* 1800.0* 12*0.0* *00.0* 1800.08 730.06 600.05 1670.05 125

0

8/19/2019 Ranking de Medios

30/50

0 00

8/19/2019 Ranking de Medios

31/50

1. Halle la afnidad de cada canal.2. Seleccione los pro:ramas >-e -ili?ara en la recomendación para el plan @ la c/ons-mo ac-al de (9 !al$A 10"AR) 30"

PR% 40")A( 20"

Canal Franja Programa

/anal /aracol Prime ) RAS(R& BS$B/anal /aracol Prime )&S (%P&S $ PA')& S/&'AR BS$B/anal /aracol Prime !&(%/%AS /ARA/&) 700 P BS$B/anal /aracol Prime !&(%/%R& !PC BS$B/anal /aracol Prime PR%R /ARA/&) BS$B

/anal /aracol Prime SP(%& $%A BS$B/anal /aracol Prime $SA%& ) %! $) !$&/anal /aracol Prime $&!$ /ARAD&S S(A A!A/anal /aracol Prime S/&'AR ) PA(R&! $) A)/anal /aracol Prime S(%#& PR%R BB/anal /aracol Prime !&(%/%R& $) S!A$&/anal /aracol Prime SA'A$&S )%/S BS$B/anal /aracol )ae !&/HS $ PR%R BS$B/anal /aracol )ae !&/HS $ PR%R BB/anal /aracol )ae !&(%/%AS /ARA/&) 1130 P

/anal /aracol )ae R)A/%&!S P)%+R&SAS/anal /aracol )ae 724/anal /aracol )ae !(R &D&S BS$B/anal /aracol arl@ A//%&! PRA BS$B/anal /aracol arl@ )A R$ BS$B/anal /aracol arl@ !&(%/%AS /ARA/&) 1230 P BS$B/anal /aracol arl@ PRA $%#RS%&! BS$B/anal /aracol arl@ !&(%/%AS /ARA/&) 1230 P BB/anal /aracol arl@ !#& R%/& !#& P&'R/anal /aracol arl@ A//%&! PRA BB/anal /aracol arl@ $& R %))&!S/anal /aracol arl@ ) PR/%& S /&RR/(&/anal /aracol arl@ DRS A) )%%(/anal /aracol arl@ !&(%/%AS /ARA/&) 700 P/anal /aracol arl@ !&(%/%AS /ARA/&) 700 P BB/anal /aracol arl@ SPA/%& P&)%(%/&/anal /aracol arl@ %!(& $ $%&S/anal /aracol arl@ !&(%/%AS /ARA/&) 1230 P/anal /aracol arl@ #/%!&S

8/19/2019 Ranking de Medios

32/50

/anal /aracol arl@ ( #&E S(R&/anal /aracol arl@ #/%!&S/anal /aracol arl@ !A$% S (R!& ! ) !$&/anal /aracol arl@ #/%!&S/anal /aracol arl@ (RAA BS$B/anal /aracol arl@ )&S S%PS&!S BS$B

/anal /aracol arl@ (A'%! /ARAS BS$B/anal /aracol $a@ $%A A $%A %%/anal /aracol $a@ !&(%/%AS /ARA/&) 630 A/anal /aracol $a@ PRA(R%E/anal /aracol $a@ $%A A $%A %/anal /aracol $a@ /)' 10 /!(&S HRA!&S +R BS$B/anal /aracol $a@ /%! P)A E&! BS$B/anal /aracol $a@ /)' 10 SH&F (& DRR BS$B/anal /aracol $a@ $&') #%A BS$B/anal /aracol $a@ )A SA!(A %SA BS$B

/anal /aracol $a@ /%! /)' 10 BB/anal /aracol $a@ P)A E&! (RAA BS$B/anal /aracol $a@ '! 10 SPRA/%A A)%!%+!A BS$B/anal /aracol $a@ 'A(A! (R!A!( BB

8/19/2019 Ranking de Medios

33/50

8/19/2019 Ranking de Medios

34/50

mpra, rec-ede >-e -sed decicidara >-e pro:ramas comprar se:n el cons-mo de

Personas TARGET AFINIDAD Canal

  10.60 11.74 /anal R/!  10.40 12.26 /anal R/!  *.10 10.21 /anal R/!  8.67 *.70 /anal R/!  7.28 7.64 /anal R/!

  11.60 12.*7 /anal R/!  13.*6 15.42 /anal R/!  8.8* *.*1 /anal R/!  12.*4 14.67 /anal R/!  6.58 6.61 /anal R/!  6.05 6.86 /anal R/!  8.85 *.77 /anal R/!  3.63 3.*8 /anal R/!  1.47 1.53 /anal R/!  2.14 2.4* /anal R/!

  4.67 4.*8 /anal R/!  2.23 2.55 /anal R/!  3.3* 3.8* /anal R/!  4.55 4.81 /anal R/!  3.*2 4.24 /anal R/!  4.*5 5.47 /anal R/!  5.03 4.*3 /anal R/!  5.35 5.81 /anal R/!  2.81 3.08 /anal R/!  5.55 6.10 /anal R/!  4.2* 4.61 /anal R/!  4.12 4.82 /anal R/!  4.11 4.45 /anal R/!  *.01 10.12 /anal R/!  *.68 11.00 /anal R/!  6.67 7.12 /anal R/!  6.58 7.07 /anal R/!  4.81 5.65 /anal R/!  6.*8 7.38 /anal R/!

8/19/2019 Ranking de Medios

35/50

  5.05 5.3* /anal R/!  6.41 6.81 /anal R/!  3.88 4.02 /anal R/!  6.*0 6.*8 /anal R/!  3.45 2.73 /anal R/!  3.58 2.*1 /anal R/!

  4.12 3.87 /anal R/!  3.85 4.2* /anal R/!  3.20 3.85 /anal R/!  3.11 3.42 /anal R/!  2.24 2.75 /anal R/!  2.6* 2.24 /anal R/!  2.77 2.0* /anal R/!  2.84 2.0* /anal R/!  1.85 1.88 /anal R/!  1.4* 1.85 /anal R/!

  1.*8 1.71 /anal R/!  2.32 1.55 /anal R/!  1.06 0.*3 /anal R/!  0.78 0.82 /anal R/!

/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!

/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!

8/19/2019 Ranking de Medios

36/50

/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!

/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!/anal R/!

/anal R/!/anal R/!/anal R/!

8/19/2019 Ranking de Medios

37/50

  ar:e.

Franja Programa Personas TARGET AFINIDAD

Prime SP/%A)S P% 10.48 11.72Prime ('&)A!%A 5.10 5.75Prime !&(%/%AS R/! 7.81 8.86Prime PR&(A+&!%S( 16.*7 17.8*Prime $&!$ S(A 8.13 *.07

Prime HA')A /&! *.14 *.87Prime HA')A /&! 8.77 *.45Prime PR&(A+&!%S( 16.5* 17.17Prime ('&)A!%A 6.*0 7.46Prime !&(%/%AS /A 5.40 6.18Prime P&'RS R%/& 12.60 13.05Prime /R&!%/AS !A 4.61 4.58Prime ) A! S + 3.72 4.04Prime ('&)A!%A 4.44 5.23Prime +% D& ) &R% 5.56 5.45

Prime PR&(A+&!%S( 5.08 5.2*Prime !A /H%HAH 5.48 5.63)ae (H SS&S S 7.62 8.2*)ae !S(R& /%! 5.88 6.1*)ae )A (RA%/%&! 7.21 8.14)ae !S(R& /%! 7.8* 7.**)ae !&(%/%AS R/! 3.73 4.35)ae /%! $%A ! 2.80 3.05)ae /R&!%/AS !A 4.24 3.*7)ae !S(R& /%! 3.73 4.03arl@ ) )A#A$R& 3.22 3.54arl@ ('&)A!%A 3.*3 4.53arl@ !&(%/%AS R/! 4.35 4.8*arl@ !S(R& /%! 4.27 4.62arl@ S&)$A$& !% 3.*0 4.07arl@ ) )(%& A 4.07 4.50arl@ +AR%)$ 2 4.*1 5.1*arl@ )ARA 4.01 4.43arl@ !&(%/%AS R/! 5.74 6.47

8/19/2019 Ranking de Medios

38/50

arl@ !&(%/%AS R/! 8.11 8.85arl@ !S(R& /%! 4.47 3.72arl@ A'%S& $ PA 4.45 4.*8arl@ ' % )A 6.64 5.78arl@ /%! A%)%AR 5.*4 5.61arl@ AR%A )A $) 4.25 4.52

arl@ !&(%/%AS R/! 5.22 6.22arl@ !S(R& /%! 5.74 4.*8arl@ $&/(&R S.&.S 2.84 3.14arl@ ('&)A!%A 4.28 4.4*arl@ !&(%/%AS R/! 7.11 8.06arl@ P&R ))A S& 2.77 3.05arl@ %!(& $ $% 3.35 3.74arl@ ) )A#A$R& 4.2* 4.88arl@ S(%)& R/! BS 3.70 3.*0arl@ RA $ )+ 3.83 4.23

arl@ ('&)A!%A 3.12 3.63arl@ !S(RA S 3.82 4.00$a@ AR( A((A/G B 1.76 1.71$a@ '%/H&S AR( A 1.*2 1.57$a@ '%/H&S /H%/A 2.54 2.25$a@ '%/H&S ) /H 1.44 1.47$a@ '%/H&S A%)% 2.02 1.76$a@ '%/H&S )! 2.32 1.8*$a@ '%/H&S R/% 2.*5 2.78$a@ ) /HA#& BS$ 1.4* 1.35$a@ &G% $&G% BS$B 0.23 0.27$a@ PAR&$%A!$& 0.78 0.88$a@ P!&S +% 0.88 0.**$a@ ) /HA#& 0.*1 0.8*$a@ ))A S(A ! 4.60 3.*7$a@ S(%)& R/! 3.4* 4.32$a@ H%S(&R%AS /) 3.16 3.18$a@ )A R&SA $ + 4.2* 4.24$a@ '!&S 3.63 4.18$a@ !&(%/%AS R/! 2.8* 3.5*$a@ !S(R& /%! 2.1* 2.4*

$a@ R%$A A+R 3.72 3.55$a@ ) /HA#& 1.13 1.1*$a@ )%/GA 2.55 2.51$a@ H%S(&R%AS /) 3.32 3.75$a@ !S(R& /%! 3.16 2.36$a@ ! PAPA /&! 3.53 2.86$a@ H%S(&R%AS /) 2.46 2.61$a@ H%S(&R%AS /) 2.63 2.*2

8/19/2019 Ranking de Medios

39/50

$a@ '!&S 1.68 1.8*$a@ H%S(&R%AS /) 2.11 2.38$a@ '%/H&S BS$B 0.*5 1.07$a@ '%/H&S /A% 2.32 1.51$a@ '%/H&S /AP 2.26 1.54$a@ '%/H&S G 0.75 0.85

$a@ '%/H&S ) /H 2.1* 1.45$a@ '%/H&S ) /H 2.34 1.82$a@ '%/H&S +AR% 2.5* 1.40$a@ '%/H&S G!+ 2.73 1.71$a@ '%/H&S PA(&S 1.70 1.44$a@ '%/H&S PH%! 2.40 1.53$a@ '%/H&S S(A 2.78 1.86$a@ '%/H&S I 0.51 0.58$a@ G ) +A(& B 1.01 0.*4$a@ ) !$& $ 0.31 0.3*

$a@ PA(&SA#!( 1.62 1.41$a@ ( () BS$B 1.31 1.36$a@ I ! BS$B 0.37 0.44

8/19/2019 Ranking de Medios

40/50

1. Halle la afnidad de cada canal.2.Selecci ne los canales apropiados P&R

CANAL  Discovery Kids  MTV  Disne Channel

  Canal Fo  TNT  Discover !ome " !eal#h  Na#ional Geogra$hic  Discovery Channel  Disne %D  &arner Channel  A%N  T'Novelas  Canal de las Es#rellas  Golden  ( ace  In)ini#o

  Nic*elodeon  F%  Car#oon Ne#+or*  The Film ,one  Disne -r   (on  Animal Plane#  .niversal  !is#ory  Discovery Travel " 'iving  Cinema /es#e  (#0dio .niversal  'iv

  A"E  Fo ( or#s  E1 En#er#ainmen#  Fo 'i)e  !TV  E(PN2 Andina  .#ilisima

  3oomerang

  E(PN

  MGM

  V!4

  Fo ($or#s 2

  CNN Es$a5ol

  Ca6leNo#icias

  N0es#ra Tele No#icias 78

  El Go0rme#9com

  Gli#:

  TV A:#eca

  Casa Cl06

  Cinecanal /es#e

  ET Canal El Tiem$o

  TVColom6ia

  !3/ Es#e

8/19/2019 Ranking de Medios

41/50

  ($eed Channel

  Film " Ar#s

  TVAgro

  TV;

8/19/2019 Ranking de Medios

42/50

&!S& A%!%$A$ /&!(!%$& S+ ! )A AR/A $PERSONAS atU VAv#B 9>B97 9797 97;974 978974 97>97 97797 97494 994 9494; 94>94; 9494; 94

948 94B948 948948 94;948 94;94> 947947 94947 948944 944944 94;944 94794 9489 99 9

9 99 9;9B 9;9B 9;9B 99B 9B9; 9>

9; 98

9; 9;

98 98

98 9;

9> 97

9> 97

9> 97

9> 97

97 97

97 9>

97 97

97 97

97 94

97 97

94 94

94 9

8/19/2019 Ranking de Medios

43/50

8/19/2019 Ranking de Medios

44/50

8/19/2019 Ranking de Medios

45/50

DIV1DIV1DIV1

44>

8/19/2019 Ranking de Medios

46/50

1.Realice -n Raneo2.Seleccióne los medios apr

SOPORTECARROS !ALLA

MOTO !ALLASCENTROS COMERCIALES!ALLASPARADEROSCINE

8/19/2019 Ranking de Medios

47/50

  piados P&R /&!S& A%!%$A$ /&!(!%$& S+! )A AR/A $ S /)%

PERSONAS TARGET A5.52" 6.0" 10*

1.62" 1.5" *30.85" 0.*" 1062.50" 3.6" 1453.**" 4.2" 1050.48" 1.7" 350

8/19/2019 Ranking de Medios

48/50

(

8/19/2019 Ranking de Medios

49/50

PR&P&!+A $%&S

8/19/2019 Ranking de Medios

50/50

  (%)%EAR%A PARA ) P)A!