SAUCE SO BOLD... Kraft CanadaBull’s Eye Barbecue Sauce

OOH

XBOX360 PARENTAL STREET CREDMicrosoft

On-line and Experiential Holiday programProgram logo, website, take-ones: stickers and ‘Glossary of Terms’

mall tour handout

online video

GOLDBRONZE

PEEK FREANSAS THE COOKIE CRUMBLES Kraft Canada

Direct Mail programProgram logo, website, direct mail sample, online banners, online web-isodes

direct mail sampling

onlineexciting webisodes!

GOLD BRONZESILVER

XBOX360 PARENTAL STREET CRED Microsoft

On-line and Experiential Holiday programProgram logo, website, take-ones: stickers

and ‘Glossary of Terms’

mall tour handout

online video

sticker handout

GOLD BRONZE

XBOX360 PARENTAL STREET CREDMicrosoft

On-line and Experiential Holiday programProgram logo, website, take-ones: stickers and ‘Glossary of Terms’

GOLDBRONZE

KRAFT HOCKEYVILLE Kraft Foods Canada/CBC

National PromotionPrint ad, retail header cards, wobblers, what’s cooking magazine holder, tearpads, Zamboni product displayer

Where will the puck drop in 2010?

Visit cbcsports.ca/hockeyville to vote 1 of 12 communities competing to become Kraft Hockeyville 2010.

GOLD BRONZE

XBOX360 PARENTAL STREET CREDMicrosoft

On-line and Experiential Holiday programProgram logo, website, take-ones: stickers and ‘Glossary of Terms’

GOLDBRONZE

KRAFT CELEBRATION TOURKraft Foods Canada/TSN

National PromotionProgram logo, print ad, retail header cards, wobblers, what’s cooking magazine holder, tearpads, photo illustrations

print ad and logo

DO TORONTOOntario Tourism & Marketing Partnership

Summer (of SARS) campaignProgram logo, map, bumperstickers, website.

PLAYSTATION HOLIDAY PARTYSony Canada

Sony Playstation 2 EventProgram logo, photo illustration, outdoor/indoor banners, print ads, online banners, t-shirts, event passes, event signage.

OOH banner

NATIONAL LAUNCHVirgin Mobile Canada

Retail72” standee, take-ones, header cards, shelf wobblers.

XBOX360 PARENTAL STREET CREDMicrosoft

On-line and Experiential Holiday programProgram logo, website, take-ones: stickers and ‘Glossary of Terms’

GOLDBRONZE

EMPLOYEE REFERRAL REWARDS PricewaterhouseCoopers LLB

Recruitment ProgramDirect Mail with detachable Business Cards

1.

2.

direct mail cam-paign

4.

3.

CUMBRAE’sCUMBRAE FARMS

Brand identity

AT-A-GLANCE BENEFITS GUIDE Holt Renfrew

3”x7” ‘Tarot card themed’New employees’ kit

Art Director

85 Garden AvenueToronto, Ontario M6R 1H8416.536.4346chunky@rogers.comwww.rob.ciancamerla.com/portfolio

• 17 years art direction experience in both print, experiential, interactive

• Key area of expertise is the ability to integrate skills in Graphic Design and Illustration to produce unique visual concepts that get noticed in key markets

• Experienced with promotions, experiential, graphic identity, packaging, print collateral, advertising, annual reports

• Command of design-oriented applications for Mac OS X

MacLAREN MOMENTUMSenior Art DirectorLead designer on Promotions & EventsDesign, conceptualize and execute promotional campaigns, experiential, advertising, interactive, corporate video, direct mail, signage

Key Achievements• PROMO! Awards, Gold & Silver – Microsoft, XBox 360 Parental Street Cred• PROMO! Awards, Gold & Silver – Kraft, As the Cookie Crumbles• CMA Awards, Bronze – Kraft, As the Cookie Crumbles• PROMO! Awards, Gold – Kraft, Hockeyville• Supervise and provide guidance for junior art directors

ClientsWilliam Grant & Sons, Kraft Canada, Wendy’s Canada, RBC, Orange Julius, Microsoft XBox 360, Intel/Dell, Mobil 1, OLG Ontario Lottery Group, American Express, BIC Canada

PRICEWATERHOUSECOOPERS LLPSenior Graphic DesignerLead designer for internal communications; Positioning, National Marketing.Design, conceptualize and execute programs/campaigns, events, advertising, corporate video, direct mail, signage, trade show displays, posters, media kits, industry reports, publications

Key Achievements• Supervise and provide guidance for the work of junior graphic designers• Educate and provide guidance of firm’s brand guidelines for clients• Collaborate with communications team to improve firm’s collateral• Supervise and approved all pre-press material

ClientsAdvisory, Tax, Human Capital, PwC Foundation clients across Canada

TENZING COMMUNICATIONSSenior Art DirectorResponsibilities included: lead design for company’s largest billable client, Meridian Credit U. Concept, create and execute corporate campaigns integrating advertising, radio, corporate design, direct mail, photography, typography, web, multimedia DVD, point of purchase, tradeshow booths, posters, brochures, manuals, packaging, contests, wearable promotions, signage, clings, vehicle wraps.

Key Achievements• Achieved marketing and communication goals while maintaining profits margins• Established photography, illustration, and graphic standards for largest billable client• Supervised and approved all pre-press material

ClientsMeridian Credit Union, Altamira, Canadian Securities Institute (CSI), Credit Union Central of Canada (CUCC), Libro Financial Group

2007-present

Jun.-Oct. 2007

2005-2007

SEGAL COMMUNICATIONSSenior Graphic Designer Responsibilities: conceived, planned and managed client projects according to specifications outlined in client briefs and through internal meetings. Brought innovative graphic design approaches where appropriate to meet unique needs. Concept development, art direction, graphic design, brand identity, print production, illustra-tion, high-rez image manipulation. Developed and produced campaigns for print projects, special events, video, websites, contests and promotions.

Key Achievements• Consistently developed new approaches and executed pitches that won business for the company• Liased with clients to conceptualize, develop and produce campaigns for print projects and events• Mentored and fostered skills sets of junior department members

ClientsPlayStation 2, Sony Computer Entertainment Canada, Virgin Mobile Canada, Unilever Canada, DreamWorks, Maple Leaf Foods, Ontario Tourism & Marketing Partnership, Springboard Networks, Kee to Bala

ROB CIANCAMERLA ART DIRECTION SERVICESCreative Director – Illustrator – Production Designer

Concept, create and execute communication & design:Advertising campaigns, corporate identity, interactive, editorial design, photography, illustration, storyboards, animation, retail signage, marketing communications, package design, brochures and production design. ClientsYellow Pages Group, Holt Renfrew, Grigorian Entertainment, UltimateBingo, Cops & Kids, Stonegate Farm-ers’ Market, Neilas Inc., Product Excellence, Schulich School of Business, Linus Entertainment, World RPS Society, Eva’s Initiatives, Eyeglass World, Kristapson’s Smoked Salmon, La Paloma Italian Gelato, Ready Rooter Plumbing, Icon1 Realty Services

WATCH MAGAZINE INC.Art DirectorResponsibilities included target market research, concept development, thumbnails, art direc-tion, editorial layout and design, logos, illustration, photography, print production, promotional materials, contest development, budgeting and liasing with clients to conceptualize, develop and execute print advertising campaigns.

Key Achievements• Successfully supervised and directed 6 junior designers and photographers• Consistently completed heavy workload under extremely tight deadlines• Developed, managed and coordinated all brand identity and out-going promotional materials

for sales force • Produced and directed all lifestyle, music, fashion editorial

2002–2005

1997-2002

1994-1996

SOFTWAREAdobe IIllustrator CS4Adobe Photoshop CS4Adobe InDesign CS4Adobe ImageReadyAdobe AcrobatPowerPointExtensis Suitcase EDUCATION 1997Sheridan College Animation, Calligraphy

1989-1993Ontario College of Art Design A.O.C.A. diploma Advertising & Illustration 1989 Accademia Raffaello Urbino, ItalyWoodcut Printing

INTERESTSPhotography, PercussionsWine making

FLUENTEnglish, Italian, Spanish

Art Director

85 Garden AvenueToronto, Ontario M6R 1H8416.536.4346chunky@rogers.comwww.rob.ciancamerla.com/portfolio