R&D Management in Technology andInnovation Management
Dr. Bernhard KatzyDipl.-Ing. et Dipl.-Kfm.Acting Professor Industrial ManagementUniversity BW [email protected]
Dr. Bernhard R. Katzy 2
The basic processes in R&D management
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 3
Planning of the R&D programis the operative implementation of innovation
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 4
The R&D program balances a portfolio of threetypes of development projects (multi project management)
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 5
Evaluation of individual projectspositions each project in the R&D program
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 6
Accounting in the R&D programconsolidates efforts and available budgets
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 7
(Global) positioning of R&D unitsbalances synergies with access to markets and knowledge
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 8
Example: Reorganization of R&D at BP Chemicals(Previous situation)
[REWARD Consortium, 1996]
Dr. Bernhard R. Katzy 9
Example: Reorganization of R&D at BP Chemicals(New situation)
[REW
ARD
Con
sort
ium, 19
96]
Dr. Bernhard R. Katzy 10
Complexity within the individual R&D projectis an important success factor
[REWARD Consortium, 1996]
