@suzi_quzi86
Re-activating Silent MembersHave you loved your lurkers today?
@suzi_quzi86
56.72% MORE ACTIVE MEMBERS 66.45% MORE COMMENTS 73.66% MORE POSTS
5 DAYS
@jtrondeau
Three reasons why people DON’T PARTICIPATE in community…
@jtrondeau
1. Information, not interaction
2. Get answers by browsing
3. Strong sense of community
1. NO PRACTICAL NEED
@suzi_quzi86
2. OBSERVING
1. Building up sense of community culture
2. Learning the rules 3. Jargon
@suzi_quzi86
3. SOCIAL FEAR
1. Intimidated 2. Hesitant 3. Afraid of sounding
stupid, inexperienced
@suzi_quzi86
THE STRATEGY
@jtrondeau
1. Built BUZZ
- Asked for community input BEFORE the launch
- Getting ACTIVE MEMBER buy-in
@suzi_quzi86
2. Pinned a post
- New members know what’s happening
- Active members got a reminder
- Inactive members knew what to expect
@suzi_quzi86
3. Offered a sweepstakes
- #lurkersweek hashtag
@jtrondeau
4. Made a post a day…
4. Congratulated participants
@suzi_quzi86
THE RESULTS!
@suzi_quzi86
FULL CASE STUDY AT:
bit.ly/2cOWGUM
@suzi_quzi86
Thanks! Questions? Follow me on Twitter: @suzi_quzi86 Connect on LinkedIn: https://linkedin.com/in/suzihbarnes