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Reaching the Masses:

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MLA 2011. Reaching the Masses:. multimedia biomedical instruction @ the point of need. Carrie Iwema , PhD, MLS Information Specialist in Molecular Biology Ansuman Chattopadhyay , PhD Head, Molecular Biology Information Service Health Sciences Library System University of Pittsburgh. - PowerPoint PPT Presentation
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Reaching the Masses: multimedia biomedical instruction @ the point of need Carrie Iwema, PhD, MLS Information Specialist in Molecular Biology Ansuman Chattopadhyay, PhD Head, Molecular Biology Information Service Health Sciences Library System University of Pittsburgh MLA 2011
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Page 1: Reaching  the Masses:

Reaching the Masses:multimedia biomedical instruction @ the point of need

Carrie Iwema, PhD, MLSInformation Specialist in Molecular Biology

Ansuman Chattopadhyay, PhDHead, Molecular Biology Information Service

Health Sciences Library SystemUniversity of Pittsburgh

MLA 2011

Page 2: Reaching  the Masses:

HSLS MolBio Info Service

Workshops

Website

Consultations

Licensed Tools

May 2010-April 201137 workshops579 attendees

14 workshop ppts10 licensed tool tutorials

13 “how do I’s?”11 “other” classes

15 licensed tools9 protocol resources

Twitter/Facebook/Email

Page 3: Reaching  the Masses:

??QUESTION??

Do our patrons have any interest in the use of

video tutorials & recorded workshops to supplement

bioinformatics instruction?

Page 4: Reaching  the Masses:

Survey Logistics•Survey Monkey•10 questions•Distribution:–Email list = >1780 –Pitt & UPMC–Initial email + 1 reminder–Posted on website–Mentioned in 2 workshops–Available 10 days

117 responses ~6.5%

Page 5: Reaching  the Masses:

Instructional MethodsWhich methods are of interest?

Workshop

Live Webinar

Recorded Webinar

Video Tutorial

69.2%

51.3%

MOST likely to use

43.6%

25.6%

18.8%

12.0%

69.2%

24.8%

Page 6: Reaching  the Masses:

Watch Webinars?

YES NO MAYBELIVE, INTERACTIVE

47.0%

20.5%

32.5%

RECORDED

70.1%

23.9%

6.0%

Page 7: Reaching  the Masses:

Preferred "how-to" Method

Written InstructionVideo Tutorial

Both

65.8%

23.1%11.1%

Page 8: Reaching  the Masses:

Video Tutorial Time Length

5 min or less15 min or less30 min or less

Not likely to watch

35.0%

47.9% 5.1%

12.0%

Page 9: Reaching  the Masses:

Video Tutorial Viewing Methods

Desktop or Laptop

Apple device

Android device

98.3%

19.7%

3.4%

Page 10: Reaching  the Masses:

ConsultationsWhich methods are of interest?

Face-to-face

Web/online

Video tutorial

E-mail

Phone

66.4%

37.9%

44.0%

71.6%

25.9%

MOST likely to use

17.2%27.6%

18.1%

32.8%

4.3%

Page 11: Reaching  the Masses:

Survey Comments (n=20)

Recorded webinars are a great idea as a supplement to the current workshops,

which I am often unable to attend due

to timing.

I think it would be great to have step-by

step video guides.I am learning a lot with

face to face consultations and hands-on workshops.

Keep up the good work.

I think it is better to learn by example (i.e.

video, hands on tutorial or face-to-face

consult) rather than reading help

documentation.

Page 12: Reaching  the Masses:

So what are we going to do?

1. Continue w/ current services2. Record workshops3. Create video instruction for

licensed tool downloads4. Offer video consults5. Post “how to” video tutorials6. Track usage

Page 13: Reaching  the Masses:

Thanks for your attention!

Carrie Iwema, PhD, MLSInformation Specialist in Molecular Biology

Ansuman Chattopadhyay, PhDHead, Molecular Biology Information Service

Health Sciences Library SystemUniversity of Pittsburgh


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