Reader Profile : Audience

Research

By Paida Mapfeka

Target Audience

When giving out my survey only via survey, I made sure I gave it to a specific age group which 16-19, but I did not mind male or female as I wanted to get a prospective of both genders(6 boy and 6 girls). This also saved me questions on my surveys, as I did not need to ask about age or gender. All The people ask were in full time education and none were working.

Artist

60% of people I this survey said that listened to Beyoncé & Rihnanna .

50% also said that listen to Kendrick Lamar & Jay Z.

These were names that repeatedly came up the most, so I assume that these are the artist that are “hot” at the moment. Most artist that were named by the people that took my surveys listen to American rap or hip hop and they did not really listen to British hip hop artist or anyone else.

How Much Do They Spend?

My readers said they do not spend any money on music as they download it online illegally. When going out to concert's 60% of them said that they would spend around £135 on tickets and about £50 more food and transport etc.

On magazines they spend about £0-£5 and nothing, 100% of the people that took my survey said this.

Who Reads Magazines?

Around 40% of people said they read magazines on a regular basis, I think this is because of that they did not have enough time or they could not afford magazines etc.

The people that did read magazines the majority of them said that they listen to NME, or Vibe , GQ or Kerrang.