Market Sector Teenage Magazines: Teenage Lifestyle Overview: ‘We Love Pop’ sells around 50,000 magazines every 6 months, suggesting that there is a market for the pop genre magazines for a younger, teenage audience. The magazine is quite cheap, only £2.99, and is published monthly, conveying that the audience do not have a lot of disposable income to spare on magazines. Q Magazine Love Pop p://www.abc.org.uk/Certificates/18386730.pdf ce: £2.99 Reader Profile
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Market Sector
Teenage Magazines: Teenage LifestyleOverview: ‘We Love Pop’ sells around 50,000 magazines every 6 months, suggesting that there is a market for the pop genre magazines for a younger, teenage audience. The magazine is quite cheap, only £2.99, and is published monthly, conveying that the audience do not have a lot of disposable income to spare on magazines.
Q Magazine
We Love Pophttp://www.abc.org.uk/Certificates/18386730.pdfPrice: £2.99
‘Q is a bastian for music of substance – guiding its readers through just the good stuff in all forms of music each month via its unparalleled access and Q Review, the world’s biggest and best music guide.’
Overview: The average age of the reader is 29, suggesting that ‘Q’ is aimed at young professionals, and a more mature audience then ‘We Love Pop’ with a larger disposable income. The USP is the quality of the magazine; the images and paper are quite high quality. This is reflected in the price and frequency of the publication, £3.50 being more then some other music magazines on the market and a new issue is only released monthly, which makes the magazine seem more exclusive. The genre is mainly rock bands and artists such as Kings Of Leon, with some cross over into the chart music genre; with the majority of the readership being male.
