Real Estate Outlook 2015

REAL ESTATE OUTLOOK - 2015

A DEEP DIVE INTO THE PSYCHE OF THE PROPERTY BUYERS OF 2015

Sample and Demographics

Sample Size : 1,244

Survey conducted between 19th December to 26th December

~37% of the respondents were above the age of 46.

~23% of the respondents were between 25 -30 years of the age

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88 % of the respondents were males

Scope of the Study

The top five cities were analyzed to decipher the property buying trends of 2014.

The cities under focus for the study were:

Delhi

Mumbai

Chennai

Bangalore

Hyderabad


60% of the total respondents are planning a property purchase this year


YES

32 %

NO

12%

NOT

DECIDED

28%


66%

34%

DELHI

81%

19%

MUMBAI

72%

28%

CHENNAI

70%

30%

BANGALORE

78%

22%

HYDERABAD

Bought property for investment Bought property for own and immediate use

Over 70% property seekers across cities intend to buy property for end-use


First time home buyers will dominate the property market

60%

34%

6%

DELHI

63%

31%

6%

47%

45%

8%

MUMBAI CHENNAI

60%

37%

3%

BANGALORE

63%

34%

3%

HYDERABAD

First home purchase

Second home purchase

> 2


Apartments loosing sheen – individual homes, row houses and land is what Delhi buyers dream

APARTMENTS COMMERCIAL PROPERTY

INDIVIDUAL HOUSE57%

6%13%

RESIDENTIAL LAND

11%

RETIREMENT HOUSE

2%

ROW HOUSE

11%


Apartments top the charts when it comes to Mumbai property purchases

APARTMENTS

79%COMMERCIAL

PROPERTY

6%

OTHERS

3%

INDIVIDUAL HOUSE

14%


INDIVIDUAL HOUSE79%

4%12%

RESIDENTIAL LAND

2%

RETIREMENT HOUSE

1%

ROW HOUSE

2%


Land and Individual homes high on demand amogstChennai buyers

APARTMENTS

29%

INDIVIDUAL HOUSE

10%

RESIDENTIAL LAND

57%ROW HOUSE


INDIVIDUAL HOUSE35%

2%26%

RESIDENTIAL LAND

20%

RETIREMENT HOUSE

5%

ROW HOUSE

13%


Retirement Homes trending amongst Bangalore property seekers

APARTMENTS

71%INDIVIDUAL HOUSE

7%

RESIDENTIAL LAND

57%

ROW HOUSE

7%

APARTMENTS

42%

2%

RESIDENTIAL LAND

12%

RETIREMENT HOUSE

5%

ROW HOUSE

12%

INDIVIDUAL HOUSE FARM HOUSE

5%


Individual Houses top the charts when it comes to Hyderabad property purchases

APARTMENTS

36%INDIVIDUAL HOUSE

27%

RESIDENTIAL LAND

27%

ROW HOUSE

9%


INDIVIDUAL HOUSE34%

6%41%

RESIDENTIAL LAND

6%

RETIREMENT HOUSE

3%

ROW HOUSE

9%


Budget homes high in demand across India

49%

30%

9%

4%4% 4%

DELHI

51%

9%

12%

11%

12% 5%

MUMBAI

39%

35%

12%

3%

5%6%

CHENNAI

22%

22%

21%

21%

14%

BANGALORE

36%

46%

18%

HYDERABAD

Under 30 Lacs

Between 30-50 Lacs

Between 50-80 Lacs

Between 80 Lacs – 1 Crore

Between 1-1.5 Crore

> 1.5 Crore

Top 6 parameters that buyers considered before choosing a locality

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Proximity to schoolsand hospitals

Availability of publictransport

Security Infrastructure Affordability Future Outlook

Delhi Mumbai Chennai Bangalore Hyderabad


Top 6 parameters that buyers considered before choosing a project


0%

10%

20%

30%

40%

50%

60%

70%

80%

Track record of thebuilder

Amenities provided Locality Affordability Payment plansavailable

Proximity to basicamenities like grocery

store, hospital etc


Buyer’s concerns about buying real estate in India


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Property Frauds Incompletepapers anddetails from

sellers

TediousGovernmentpaper work

Too manyoptions to

choose from

Too expensiveproperties

Post purchaseproperty care

Execution delaysfrom developers

PoorInfrastructure


Over 30% buyers in search of property since more than a year


0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Under 2 months 2-6 months 6-12 months Over a year


Buyers have mixed reactions over home loan tax exemption


0%

10%

20%

30%

40%

50%

Yes No Not sure


Buyer’s confidence in Indian realty market increases post change in government


49%

20%

31%

DELHI

41%

19%

40% 41%

14%

45%

50%

12%

38%

53%

10%

37%

MUMBAI CHENNAI

BANGALORE HYDERABAD

Increased Confidence

Decreased Confidence

Doesn’t concern me

Buyers feel that NaMo Govt. is working towards promised goals


0%

10%

20%

30%

40%

50%

Yes No Can't say


The way forward – Changes buyers are looking for


0%

10%

20%

30%

40%

50%

60%

70%

80%

Digitization of governmentrecords

Lower interest rates onhome loans

Easing of buying andselling procedures

Creating a regulatory body Strict actions on propertyfrauds



THANK YOU!

Date post:	14-Jul-2015
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