Real Life Solutions for GIS DataRicky BrundrittEMEA Bing Maps TSP

Bing Maps

NAVTEQ

Under the hood !

RoutingGeocoding/

Reverse/BatchReportingAPI’s

REST

Aerial Imagery

Road Maps

Bing Maps – What you see

Birdseye

Streetside

Block view

Global Ortho Project

• Largest aerial mapping project in history

• An unbroken image of contiguous U.S. and Western Europe

• 30 cm/1 FT resolution images

•Unique to Bing Maps

Venue Maps

O2 Arena, London, UKGermanyFrance

UKUSA

768 Venues

52 Venues

46 Venues

19 Venues

ESRI ArcGIS

What is ESRI ArcGIS?• ESRI ArcGIS is a broad name given to a suite of GIS

tools created by ESRI.• Many of these tools are designed to perform

complex GIS operations.• Different flavors of ArcGIS include:• Desktop, Mobile, Server, and Online.

History of ESRI & Microsoft• ESRI & Microsoft have been partners since 1986• ArcGIS built using Microsoft Technology• ESRI has designed their products to work with;• Microsoft Windows Server• .NET Framework• Microsoft SQL Server• Microsoft Bing Maps• Microsoft Office SharePoint Service• Microsoft Windows Mobile

Why use Bing Maps with ESRI Products?• Bing Maps offers:• Rich up to date Aerial Imagery• A cleaner road map style designed for emphasizing GIS

data• Geocoding and Routing functionality

• Bing Maps is already tightly integrated with ArcGIS• Bing Maps does not replace ESRI ArcGIS, it adds

value to it.

Windows AzureCloud Computing

What is Cloud Computing?

Key features of Windows Azure• Extremely scalable and highly available with 99.95%

monthly SLA.• Global network in multiple datacenters around the

world, enabling you to deploy your applications close to your customers.

• You can build applications using any language, tool or framework.

• Can integrate with existing IT environments.• You only pay for the resources your application uses.

Key features of SQL Azure• Supports spatial data types• Open Geospatial Consortium (OGC) compliant

Case Study: Company• ESRI develops GIS software that is used by more than

300,000 organizations worldwide.Problem• ESRI wanted to reach new markets by developing a

lightweight offering that organizations could use to connect enterprise and spatial data, without having to invest in new on-premises infrastructure and staffing.

• Many of their mapping tools are built on top of Microsoft technologies, as such their MapIt tool was built using Microsoft .NET Framework 3.5 and SQL Server 2008.

Case Study: Solution• ESRI chose to offer MapIt as a cloud solution with the

Windows Azure platform because it offered a short ramp-up time and familiar technologies that customers were used to working with in their own IT environments.

Results• “With Windows Azure, we’re in an environment that is

ready-made to make the MapIt service function for the job.”

• “By freeing customers from having to make large hardware, software, and staffing investments up front, we’re helping lower the cost of GIS entry and increase the return on investment.”

SQL Server 2012

SQL Server 2012 Spatial• Released March 7th, 2012• Enhanced Spatial support• Circular Arc support• Full Globe Support• New Aggregate tools• Improved Precision• Improved Performance• Improved Spatial Indexes

• Spatial tools available as .NET Library

New Aggregate toolsUnionAggregate() combines multiple spatial objects into a single spatial object, removing interior boundaries, where applicable.

SELECT Geography::UnionAggregate(geog) FROM CountiesWHERE name = 'Washington';

SQL Server Parallel Data Warehouse• SQL Server Parallel Data Warehouse (PDW) is a

version of SQL Server 2012.• It uses massive parallel processing (MPP) technology• Supports up to 640 logical processors – enabling

high-performance.• Scale to 600+ TB while maintaining high

performance.• A true solution for Big Data.

Windows HPC ServerHigh Performance Computing

What is Windows HPC server?• Allows you to offload tasks to a network of

computers to be computed rather than having to have a single specialized machine.

• Allows you to apply multiple compute cycles to complex problems using off-the-shelf servers and high speed interconnects.

• Delivers industry-leading computing power with more efficiency and at a significantly lower cost of entry and ownership.

Basic HPC Architecture

HPC & Azure

Case Study:Company• Captures over 500 million SQ KM of imagery each year.• Launched a third satellite in 2009 which added eight-color-

band imagery to its capabilities.• Company grew by 30% in 2010.

Problem• Amount of image processing quickly increased. • Used dedicated high-end server computers to render its

images, but that quickly became expensive as the company collected more images for more customers.

Case Study:Solution• Switch to lower-cost computers that were insulated from

failure. • “With a cluster, we could move to a scale-out model in

which growth required no re-architecture.” • Digital Globe deployed Windows HPC 2008 in October

2010.Results• “We now generate 26 terabytes of production-ready

imagery each day, as opposed to 15 terabytes with our original system, which came at a phenomenally high price.”

• “Plus, we can continue to support growth with this system—next year, we’ll increase from 2 petabytes of raw data to 3, which equates to 6 to 10 petabytes of shippable product.”

SharePoint 2010

Bing Maps & SharePoint

Works with SharePoint &Office 365

Several Demos & Resources

http://bingmapsdemos.sharepoint.com

FAST Spatial Search Toolkit

Q & ARicky BrundrittEMEA Bing Maps TSPrichbrun@microsoft.com