REALTOR.com ®
NAR Board of Directors Update
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* comScore/Media Metrix April 2010 results
Largest Consumer Audience
All–time record audience.24% year-over-year growth
At REALTOR.com® we see 17.5 million visits each month…
…as many as Disneyworld gets in an entire year
Visitors looked at more than 400 million pages…
…they would circle the globe three times!
If each page was displayed on a laptop and put end to end…
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* comScore/Media Metrix April 2010 results
Most Engaged Consumer Audience
More page views than the next 10 competitors combined
8* comScore/Media Metrix February 2010 results
7% overlap 13% overlap
12% overlap
More than 10 Million of REALTOR.com’s monthly visitors do not visit Yahoo real estate, Zillow, or Trulia
Largely Unique Consumer Audience
REALTOR.com ® Mobile
REALTOR.com ® Mobile
REALTOR.com ® Mobile
REALTOR.com ® Mobile
725,000 downloads in 100 days
35 minutes per user on average 5 minutes is average for lifestyle category
* Internal metrics
REALTOR.com Mobile
REALTOR.com® Mobile
MLS coverage: 100%
Monthly listing views: 3.6 Billion+
Monthly email + phone leads: 1 Million+
Additional REALTOR.com® Key Metrics
* Internal metrics