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REASONS TO BECOME A CRS
DESIGNEE&
ATTEND CRS 210
BUSINESS PLANNING & MARKETING
In this business there’s no denying the power of connections. Now imagine a coast to coast network of associates linked together by three little letters that sum up all the education, integrity and success its members have attained and can achieve, CRS.
THE CRS NETWORK
BUSINESS PLANNING & MARKETING
CRS DESIGNATION & ORGANIZATION
• The Top 3 Percent - Less than 3 percent of all licensed REALTORS® are Certified Residential Specialists
• Over 30,000 members • Largest not-for-profit affiliate of the National Association
of REALTORS®
• Created in 1976 as the first organization to train sales agents
BUSINESS PLANNING & MARKETING
• The Symbol of Excellence • The most rigorous residential designation• Earning the CRS requires completing comprehensive
educational requirements, as well as providing a proven track record of sales that are above average.
THE CRS DESIGNATION IS:
BUSINESS PLANNING & MARKETING
INCOME COMPARISON
In 2012, CRS Designees earned an average of $90,000 annually, nearly three times more than the $28,700 the average REALTOR® selling residential real estate earned.
BUSINESS PLANNING & MARKETING
TRANSACTION COMPARISON
• In 2012, CRS Designees completed an average of 18 transactions per year with average gross sales of $3.5 million annually.
• REALTORS ® who worked in 2012 as sales agents without the CRS Designation completed an average of 9 transactions annually with average gross sales of $1 million per year.
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BUSINESS PLANNING & MARKETING
MEMBER BENEFITS ALL MEMBERS RECEIVE…
BUSINESS PLANNING & MARKETING
MEMBER BENEFITS CONTINUED…
CLIENT REFERRALS
BUSINESS PLANNING & MARKETING
MEMBER BENEFITS CONTINUED…
BUSINESS PLANNING & MARKETING
BROKER BENEFITS Why should your agents earn the CRS?
• CRS Designees earn higher incomes, which boosts your bottom line
• CRS Designees receive better training, so you have less liability and risk
• CRS Designees are more professional, which reflects positively on you and your company
• CRS Designees provide better service to their clients, enhancing the image of your company
• CRS Designees are better educated through CRS Courses and learn to be better equipped to face the challenges of the market
BUSINESS PLANNING & MARKETING
Options Production Requirements
Option A 75 transactions within any five yearsOR
$25 million within any five years
Option B 25 transactions (with no time frame)OR
$8 million with a minimum of 10 transactions within any 2 years
Pro-Program 150 TransactionsOR
An average of $1 million per year of experience with a minimum of 40 transactions(i.e. 10 years=$10 mil, 15 years = $15 mil, 25 years=$25 mil, etc.)
Managers Directly oversee a minimum of 400 closed residential transactionsOR
Directly oversee $80 million in closed residential transactionsOR
Have 4 years of real estate management experience
DESIGNATION REQUIREMENTS
BUSINESS PLANNING & MARKETING
DESIGNATION REQUIREMENTS CONTINUED
Options Core Education Requirements
Elective Requirements
Option A 32 Credits,16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
32 Credits
Option B 48 Credits,16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
32 Credits
Pro-Program
*To qualify individuals must be licensed for a minimum of 10 years.
16 Credits,All Must Come from CRS Classroom and
CRS eLearning Courses
N/A
Managers 48 Credits,16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
32 Credits
BUSINESS PLANNING & MARKETING
DESIGNATION REQUIREMENTS CONTINUED
A total of 32 Elective Credits are required for Managers and Options A & B.
Choose from the following additional CRS education: • CRS Classroom Courses (8-16 credits each)• National Association of REALTORS® Courses (8-16 credits each)• eLearning Courses (8 credits each)• Additional Production (8 credits)• Bachelor’s Degree OR any one of a variety of Designations (16
credits each)*Be sure to consult the Council’s website at www.crs.com for the most up-to date options and a complete list of courses.
BUSINESS PLANNING & MARKETING
•Teach you six ways to DOUBLE YOUR REFERRAL BUSINESS
•Show you how to BUILD AND MAINTAIN a referral-based business
•Give you five ways to RECAPTURE PAST CUSTOMERS and clients
•Teach you how to PRIORITIZE YOUR DATABASE
CRS REFERRAL COURSE (CRS 210) WILL:
BUSINESS PLANNING & MARKETING
“My favorite suggestion was to work with our top 100 clients. I had always felt there was business flying out the back. This class taught us practical techniques on how to work it!” - Dustine Gallagher, San Diego, CA
“As with the other CRS course, the Referral [course] centered around information that I will use in my every day business. The content was broken down well, so that I have already been able to put some changes in place.” - Maggie Stark, CRS, Lafayette, IN
“This course has shifted my direction to really focus on "A" type referrals. They must have proper care and feeding to produce the desired results. Relatives must also be shown how to provide referrals as well.” - Jerry Dobrzyn, CRS, Newark, DE
“My business is already set up to be by referral. This course helped me identify how to narrow my focus to the highest and best use of my time, energy and money.” - Gina Moore, CRS, Tucson, AZ
CRS 210 STUDENT TESTIMONIALS:
BUSINESS PLANNING & MARKETING
CRS 210 COURSE INFORMATION:
Date: [Insert date of course]
Location: [Insert location of course] [Insert Address]
Tuition: [Insert tuition here]
How to register: [Insert phone number, e-mail, etc. here]
BUSINESS PLANNING & MARKETING
So follow in the footsteps of other successful REALTORS®. Earn your CRS Designation, then
leverage the benefits that accompany the Designation to continue on your path.
Because for ambitious, hardworking residential real estate professionals, the journey never ends.
THE CRS JOURNEY NEVER ENDS
BUSINESS PLANNING & MARKETING
For more information on the CRS Designation, please visit
www.crs.com.
THANK YOU!