REASONS TO OUTSOURCE SOCIAL MEDIA

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REASONS TO OUTSOURCE SOCIAL MEDIA

Companies of all sizes make choices between managing their business activities in house , employing temporary

staff or fully outsourcing areas of expertise. The primary reasons for doing so is to drive the business forward in

the most efficient and cost effective manner.

From accounting practices to IT infrastructure management, human resources to market research - outsourcing business

activity to solve business problems and drive productivity and revenue is common place across many industries.

Social Media Outsourcing has grown at a fast rate - from 2010 to 2012 the numbers of companies bringing external resource

has doubled according to a report from Michael Stelzner, Social Media Examiner. There are many reasons for this trend taking

place and the purpose of this paper is to share some of these aspects.

Your business may already be managing a social media strategy or alternatively you may be in the early stages and assessing

the value of a social campaign.

Either way, you have objectives in place to increase brand awareness but are unsure which path to go down - do it yourself

or bring in external resource - ‘the build vs buy’. Here are some of the most commons reasons in favour of outsourcing

social activity;

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REASONS TO OUTSOURCE SOCIAL MEDIA

INVESTING TIME BUT LACKING RESULTS… You have invested time and resource into social media and

have not seen the traction you desired. Publishing content

and spreading the word over multiple platforms just does

not appear to drive consumer engagement or traffic.

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REASONS TO OUTSOURCE SOCIAL MEDIA

CHANGING OF STAFF… As within any job function, a change of personnel can slow

down productivity - easing a new person into a role can be

a significant ramp up period. It does however provide an

opportunity to take a fresh look at the current strategy in

place - bringing in external expertise as a temporary or part

managed basis can maintain momentum and bring new

ideas to the table.

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REASONS TO OUTSOURCE SOCIAL MEDIA

YOU ARE GROWING This is great news - more clients, increased revenue but

you want to ensure your customer satisfaction is high as

well. Keeping your customer base up to date with company

news, product releases, new services etc It is becoming

common place that companies are bringing in external

resource for contracted periods to help drive promotions

and launches at certain times of the year – helping to

reduce additional salary and training expenses.

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REASONS TO OUTSOURCE SOCIAL MEDIA

IT IS TIME CONSUMING Social Media platforms are typically ‘free’ to use at a

standard level but the real cost is the time it takes to

develop the right strategy, engage with your communities

and analyse the campaigns. Many companies employ

teams of social managers to simply listen and engage with

their audiences - for the SME market this is very often not

an option and the cost of hiring social media managers can

be substantial.

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REASONS TO OUTSOURCE SOCIAL MEDIA

IT IS NOT YOUR CORE COMPETENCY… Your focus is on developing your products or services – you

sell, you support, you Product Manage but Social Media is

a new area that is not a core competency for your business.

Your marketing do a great job building case studies, press

releases, sales collateral , company messaging - stretching

this to managing a Social Media Campaigns just isn’t

possible without bringing on more staff.

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REASONS TO OUTSOURCE SOCIAL MEDIA

THE COMPETITION IS ALREADY THERE…. Taking a look around and you will see companies in your

space using social platforms - some are doing a great job

and others are a little behind the curve. First thing to do is

to ‘Get Even’ and then ‘Get Better’ - gain the competitive

advantage and act now.

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REASONS TO OUTSOURCE SOCIAL MEDIA

SOCIAL MEDIA IS ALWAYS CHANGING …. The landscape is continuously moving - there are more

social platforms coming to market every year and the

number of third party applications & plugins are simply to

large to count. What technology is new, what markets does

it address, how does it complement your business

objectives....it is a minefield but one that contains a

gateway to custom.

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REASONS TO OUTSOURCE SOCIAL MEDIA

MAYBE YOU JUST NEED A KICKSTART! For those companies who have not got a solid strategy in place the challenge

may lie within some of the topics mentioned above - for others it may be that

you have created great content and shared it over many platforms but just not

getting the traction you desire... you are not alone - it maybe time to bring the

experts to give you a boost in the right direction. This is a short list of some of

the reasons why many businesses are looking to outside assistance as a way

to leverage the brand awareness that a social strategy can offer - fully

managed services, training courses, strategy development consultancy - there

is an option for all types of companies.

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REASONS TO OUTSOURCE SOCIAL MEDIA

What stage of Social Progress is your company in?

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