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7/30/2019 Rebel's Corporate Pack
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What to expect in this presentation
This presentation offers a branding solution for Rebel Communications.
An outline of the requirements of the brief and the thought process
behind the brand development follows.
The brand will then be presented in a variety of forms to show its diversity,
followed by examples of how it could be implemented.
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The brief
Our brief was to create a new brand identity for Rebel Communications.
The new brand was to reect the core purpose of the business;
to deliver and implement efcient, cost-effective marketing
strategies and prospective creative solutions.
Rebel Communications is a small marketing consultancy creating tailoredsolutions for small to medium businesses, B2B companies, service-based
organisations and larger marketing & graphics companies looking to outsource.
The brand is to be unique, not overly corporate or feminine and practical
for reproduction at different scales. Following is an overview of the process
behind the brand solution that we believe achieves these objectives.
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The solution
We began the process by looking at the environment the business operates in.
The marketing industry in general adopt quite slick corporate identities
using a warm palette consisting of red, orange and black. Rebel Communications
is a sole proprietor with vast experience offering specialist skills.
A rebel is one who resists or dees a generally accepted convention.We believe Rebel Communications offers the industry a breath of fresh air
alternative to the often formula based larger marketing companies.
Core principles reect offering clients direct, concise marketing plans tailored
specically to their business needs - no oversell.
Creative solutions are developed to best achieve results and then marketing
communication materials are delivered as a complete package.
We feel our solution successfully combines these elements as listed above.
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The brand is strong and modern in style and clearly represents the nature o the business. The icon
conveys the message to potential clients that Rebel Communications will boldly communicate their
business message directly to their target audience. It allows the name Rebel Communications to stand
out clearly to impress it in peoples minds. The ollowing page outlines the rationale behind the brand.
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As can be seen by the descriptions on this page, each part o the brand has a relationship to each other.
When all the parts are bought together they create a strong, easy-to-identiy brand.
Symbol
The symbol is a magpie which as well as being iconic is symbolic
of communication and creative expression.
Magpies are intelligent, perceptive, articulate, expressive, bold
and inquisitive. They are strong, robust, striking and stand out in
their environment.
They are also social creatures and secure their territory
(market share) and guard it - all positive attributes for a
communications business.
Colours
Three complimentary colours have been chosen for the brand as we feel
they best dene the business in nature and principle.
The deep blue/green has been specically chosen symbolising depth, inspiration,
creativity, knowledge, expression, integrity and future vision. Black chosen for its
strength and contrast reecting the stability of the business. The silver/pewter
is cool and indicative of premium quality and high standards.
Type
The main type face has been chosen specically for this brand.It is bold, striking and strong with a masculine edge and a touch
of understated elegance. The letters not quite joined indicate a
journey still to be completed referring to both the business,
its purpose and its relationship with its clients.
The combination of curves and straight lines give a sense ofbalance and reects both the solid experience/ability base of
the business while lending an approachable feel to the brand.
An informal touch is added by the predominant use of
lowercase lettering.
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Its important that a brand be designed to maintain its consistency when reproduced in single colour and
greyscale eg. or newspaper or single-colour print applications. It also needs to work strongly when used
against dark coloured backgrounds.
ull colour logo reversed colour logo
1 colour logo mono logo
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Its important that a brand be designed to work in dierent applications.
We have designed a horizontal logo or use in wide but not high ormats ONLY where the master logo
would appear too small.
ull colour logo reversed colour logo
1 colour logo mono logo
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The positioning line has been created as a 3 element graphic with icons relating to the brand.
Step 1 - Direct is the ideas, plan and commencement (nest)
Step 2 - Develop is the building and completion (nest) marketing plan
Step 3 - Deliver is the nal stage and handover (egg to hatch) business to grow
positioning line
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To extend the brand secondary graphic elements have been created. Based on the magpie in the brand
there is a fying bird which can be animated or web/media use. Also the 3 element nest icon or large
watermark style use (see stationery application to ollow).
3 element nest
fying bird
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1
.
10AddressSt , Perth6000
P: 089000 0000F: 089000000
0
abn75000000 b-a-rebel.com.a
u
1 S ,
:. .
. .
. .
10 Address St, Perth 6000
P: 08 9000 0000 b-a-rebel.com.au
with compliments
10 Address St, Per th 6000
P: 08 9000 0000 M: 0410 000 000
. .
. .
REBEL CARRATT
. .
. .
. .
b-a-rebel.com.au
These examples show how the elements might be bought together to create a stylish set o corporate
stationery maintaining a bold, contemporary and proessional eel.
Letterhead
With Compliments Slip
Business Card FrontBusiness Card Back
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An example to show how the brand could be extended to an A4 document older with a diecut inside
fap to hold documents and a business card.
A4 Folder Front
Inside
10 Address St, Perth 6000
P: 08 9000 0000 M: 0410 000 000
REBEL CARRATT
concise plans ef fect ive solu t ionscreat ivest rategies
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An example to show how the brand could be extended to an A4 report cover with a diecut window to
personalise documents and a cover page example.
A4 Report Cover
with name diecut Intro Page
c reat i ve marke t ing s t ra tegy
client business name here
10 Address St, Perth 6000
P: 08 9000 0000 F: 08 9000 0000
abn 75 000 000 b-a-rebel.com.au
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And to complete the presentation, we thought you might like a sneak preview o what the brand might
look like applied to a website. This example shows how the brand might appear on your home page.
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