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Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

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www.wockhardt.com Research is in our genes Recent Strategies in Pharmaceutical Innovation Dr Mandar Kodgule Vice President, Global IP & Strategic Planning Presented to Post Graduate Students The Bombay College of Pharmacy, Kalina
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Page 1: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

Recent Strategies in Pharmaceutical InnovationDr Mandar Kodgule

Vice President, Global IP & Strategic Planning

Presented toPost Graduate Students

The Bombay College of Pharmacy, Kalina

Page 2: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

Trends in Diabetes Medicines in US- 1984-2013

Biguanides – Metformin

Insulin – Bovine, Porcine

Sulphonyl Ureas

Insulin – Recombinant

Insulin Analogues – Short, Medium & Long Acting

“Innovation distinguishes between a leader and a follower” – Steve Jobs

Page 3: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

Trends in Diabetes Medicines in US- 1984-2013

Glitazones

GLP-1 Analogues – Exenatide, Liraglutide etc

DPP-IV Inhibitors – Sitagliptin, Saxagliptin etc

SGLT-4 Inhibitors - Canagliflozin

Page 4: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

4

Strategy is the art of creating superior performance

What is Strategy?

Copyright - Global IP, Wockhardt Ltd

Strategy – Creating

“Sustainable Competitive Advantage”

Strategy – Avoid been “Best” and

making choices to be “Unique” OR

“Different”

Strategy - “Positioning” to

achieve desired

performance

Page 5: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

Strategic Trends in Pharma Innovation

Copyright - Global IP, Wockhardt Ltd

Huge reductions

in mortality

from critical

diseases

Increased Life

expectancy

Fewer side

effects and/or

improved tolerability

Faster recovery

Significant progress in quality

of life

Page 6: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

New Drug Development Phases

Copyright - Global IP, Wockhardt Ltd

Page 7: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Pharma Sector – Highest R&D Spend

Copyright - Global IP, Wockhardt Ltd

The research-based Pharma industry spends over USD 100 billion on R&D.

Five of the 10 leading global R&D firms in 2010 were

Pharma, accounting 19% of of the top 1,400.

Page 8: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

8

Innovation Strategies – Drivers for Changing face

Copyright - Global IP, Wockhardt Ltd

Page 9: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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What happens in 2018?

Copyright - Global IP, Wockhardt Ltd

Page 10: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Pharma Innovation Spend

Copyright - Global IP, Wockhardt Ltd

Page 11: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Pharma Innovation Challenges

Copyright - Global IP, Wockhardt Ltd

Time Consuming & High Failure

Rates

Rising Cost

Regulatory & Compliance

Innovation Capacity

Tough Patent Laws

Funding Issues

Rising Expectations

Me Too Strategies

Incremental Innovation

Drying Pipeline

Page 12: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Recent Trends

Copyright - Global IP, Wockhardt Ltd

New Chemical Entity Research

• Identifying new molecular targets

• Improving profiles of existing drugs

• Finding new use of discarded products

New Combination Research

• Synergistic Effect• Reduced doses• Improving care• Altering side-

effects

Page 13: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Recent Trends

Copyright - Global IP, Wockhardt Ltd

Patient Compliance

• Reducing dosing frequency• Improving abuse potential• Improved delivery devices• Personalized Medicines• REMS

Natural Products

• Tissue culturing to produce actives

• Setting up QA & Regulatory Std.

• Rationalizing the delivery

Page 14: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Recent Trends

Copyright - Global IP, Wockhardt Ltd

Matured Therapies

• Cardiovascular• Anti-infective• CNS• Pain Management• Acid reflux (ZES)

Emerging Therapies

• Diabetes & Endocrinology• Oncology• Anti-viral (HIV, Hepatitis)• Monoclonal Antibodies• Immunological• Obesity• Pulmonary

Page 15: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

NCE

Copyright - Global IP, Wockhardt Ltd

Synthetic strategies

Combinatorial chemistry

Salts/ Ester/ ProdrugParticle

modification

New TargetsControlling

releaseOral

absorption

Page 16: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

16

Current Trends

Dosage Form

Copyright - Global IP, Wockhardt Ltd

Dose reductionCombination

Patient compliance

Abuse deterrentTransdermalPulmonaryCircadian

rhythm

NDDSTargeted delivery

Injectable to Oral

Page 17: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

Devices & Packaging

Copyright - Global IP, Wockhardt Ltd

Painless Injections

Single dose packs

Transdermal Delivery

Child resistant packs

Compliance Kits

Auto-injectorsDPI / MDI

Page 18: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

Allied Areas

Copyright - Global IP, Wockhardt Ltd

Technology management

Logistic controlStrategic Planning

Intelligence tracking

Intellectual PropertyQbD teams

Project Management

RegulatoryQuality

CompliancePharmacovigilence

Page 19: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

Anti-infective

Copyright - Global IP, Wockhardt Ltd

Combination Therapies

- BLI + Drug

Treating Resistant Strains- MRSA- HAP

Development of Vaccines- Hepatitis- Malaria

Page 20: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

Oncological

Copyright - Global IP, Wockhardt Ltd

Monoclonal Antibodies

(Mab)Early

identification of the disease

Targeting Drug Delivery to

Cancer Cells

Identifying requirements of

Cancer cells different from normal cells

Page 21: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

21

Current Trends

CNS

Copyright - Global IP, Wockhardt Ltd

Longer acting- Pegylation

- Depot injection- Patches

Improving the patient care through

combinations with life style drugs

- Depression- Schizophrenia

- Alzheimer’s- Parkinson’s

- Epilepsy- Multiple sclerosis

Page 22: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Current Trends

Pain

Copyright - Global IP, Wockhardt Ltd

Newer Therapies- Fibromyalgia

- PHN- Rheumatoid / Osteoarthritis- Cancer pain

Abuse Deterrent- DETERx®- INTAC®

- Use of Antagonist

Acute v Chronic- Quick Onset

- Longer duration- Delivery@site- Combinations

Page 23: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

23

Current Trends

Diabetes

Copyright - Global IP, Wockhardt Ltd

Patient Care- Monitoring

- Early identification

- Special programs

Patient Compliance

- Long / Short / Medium acting

- Injectable devices

- Kits for testing

Newer Therapies- GLP-1 agonist

- SGLT-4 Inhibitors- Combination of Injectable with

Oral

Page 24: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

24

Current Trends

Obesity

Copyright - Global IP, Wockhardt Ltd

Improved dietary controls

Fitness & Exercise

Centrally acting

Combinations

Anorexic DrugsSatiety

inducers

Page 25: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

25

Current Trends

Orphan Diseases

Copyright - Global IP, Wockhardt Ltd

Focused attention on

treatment and prophylaxis

Over 1200 diseases with

no or few medicines

Affecting less than 100,000

patients

Page 26: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

26

Current Trends

Biotech & Biosimilar

Copyright - Global IP, Wockhardt Ltd

Establishing safety & efficacy

Tissue cultureMAb

Structure elucidation

Gene mappingStem cell

Recombinant technology

Page 27: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

27

Change Agents in Innovation

Disruptive Technology• Technology that creates major disruption

in the way the current technology functions.

Breakthrough Technology• Technology which changes the entire

sector or field for significantly better outcome

Copyright - Global IP, Wockhardt Ltd

Page 28: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

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Predicting 2016..

Copyright - Global IP, Wockhardt Ltd

Page 29: Recent Trends in Pharmaceutical Innovations_22nd Aug 2013_BCP_Dr MMK

www.wockhardt.comResearch is in our genes

29Copyright - Global IP, Wockhardt Ltd

Thank You Dr Mandar Kodgule+91-9881062118

[email protected]


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