Recipes for cookingInstructional design & interaction design

Home cooking

Britain has massive convenience food market

Time

Convenience

Choice

Low cooking skills

Marketing

Cooking is complex

Organisation

Planning

Juggling family preferences

Shopping/availability

Knowing what

Knowing how

Jamie

Perfect recipesSecurity

Success

Confidence

Personal Chef

Ambient Kitchen

Happy Cooking

Panavi

Perfect recipes

Restriction of freedom

“Submission to the will of the recipe writers”

John Finn 2011

Study 1

Compare control vs segmented vs “complete”

24 cooks, 3 recipes, 72 sessions

control - as published

segmented

complete

Study 2

Control vs segmented vs “overview”