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Worlds largest producer of household products and major producer of consumer healthcare and personal products
RB Headquarter is in Slough, United Kingdom.
RB brands are found in millions of consumers homes in over 180 countries.
RB Revenue in 2009 is 12.18bn $.
RB portfolio contain 19 Power Brand & all are market leaders.
All Brands are Categorised into Six broad categories
• Fabric care• Surface care• Dishwashing• Homecare• Health and Personal care• Food
CATEGORY PERFORMANCE
Fabric Care–26%*
Surface Care—17%*
Dishwashing—11%*
Home Care—14%*
Health Care—26%*
Personal Care—26%*
Food—3%*
Pharmaceutical
FABRIC CARE
Market PositionNo.1 worldwide in Fabric Treatment and Water Softener
categories. No.2 worldwide in Garment Care.
Key Brands– Calgon– Vanish– Spray ‘n’ Wash– Woolite
It is the only water softener recommended by leading washing machine manufacturers. Sold in over 20 countries, it is a clear No.1 in each one
Vanish is the leading global trusted stain removal expert for both fabrics and carpets
Spray 'n Wash provides effective and safe stain removal on all kinds of laundry fabrics
Woolite is a range of detergents that actively protect clothes against wash-related damages
SURFACE CAREMarket PositionNo.1 worldwide in Surface Care with leading
positions across the five product groupsKey Brands– Cillit Bang– Lysol– Dettol– Harpic
It is now in over 50 countries with the following range of products: Lime & Grime, Degreaser and Stain & Mildew Triggers, Grease & Floor and Stain & Floor Dilutables and Stain & Toilet lavatory cleaner.
Lysol is the No.1 disinfectant brand in the US, with over 50% of households using Lysol products.
Dettol is the No.1 anti-bacterial cleaning range in the UK. Dettol Anti-bacterial Surface Cleanser safely kills harmful bacteria such as Salmonella, Listeria and E-Coli
Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.
DISH WASHING
Market PositionNo.1 worldwide in Automatic Dishwashing
Key BrandFinish
Finish is RB’s global brand of automatic dishwashing products UK, Italy, Scandinavia, Australia, New Zealand, Japan and Korea.Finish offers a complete range of detergents and additives in a choice of formats and variants
HOME CARE
Market ShareNo.2 worldwide in Air Care, Pest Control and
Shoe Care
Key Brands– Airwick– Mortein
This pest control brand is famous for its Louie the Fly cartoon character advertising in Australia, which has been used for over three decades. Louie is now being used in South Asia for Mortein and in Malaysia, Singapore and Thailand for Shieldtox.Airwick is now in 85 countries and offers consumers a large and growing range of fragrances and formats, including plug ins, battery operated devices, candles, gels and aerosols. They are used to eliminate bad odours, freshen and fragrance the air, but also, increasingly to create ambience.
HEALTH CARE
Market PositionNurofen and Gaviscon are leading Analgesic and Gastro-
Intestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally. Mucinex is the No. 1 cough brand in the US.
Key Brands– Strepsils– Mucinex– Nurofen– Gaviscon
Strepsils is the world's leading sore throat medicine. Trusted by consumers and pharmacists alike, this leading brand is now present in over 100 countries
Mucinex is the US' leading cough and decongestion remedy. This brand came with the acquisition of the Adams business.
Gaviscon is a well-established heartburn and indigestion remedy which provides long lasting relief though its unique raft-forming mode of action.
Available in 90 countries, Nurofen is the fastest growing analgesic brand globally and the leading analgesic brand in UK, Australia and New Zealand
PERSONAL CAREMarket PositionDettol is the No.1 worldwide brand in Antiseptics. Veet is the
No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in.
Key Brands– Veet– Dettol– Clearsil
World leader in depilatory products and trusted by millions of women worldwide. Veet markets a range of products that help women radiate a sexy femininity by giving them beautiful, touchably smooth skin.
As the world's leading brand of Antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy
The expert in spot care, Clearasil is renowned for its highly effective range of acne treatment creams, facial washes and cleansing pads which give consumers the confidence of visibly clearer skin
FOOD
Market PositionFrench’s is the No.1 brand of mustard in the
world, with over 30% of the North American market. Frank’s RedHot Sauce is the region’s No.1 hot sauce. Cattlemen’s Barbecue Sauce is the No.1 barbecue sauce in Foodservice
French's mustard has delighted consumers for over 100 years and been America's favorite since 1904, with 125 million bottles sold each year. Using the finest grade mustard seeds, French's Classic Yellow remains the No.1 best-selling mustard in American homes. The French's family has grown to include a variety of flavors: Honey Dijon, Spicy Brown, Horseradish and Honey.
COMPETITORS
• Procter and Gamble• Unilever• Henkel• S C johnson• Johnson & Johnson
Procter & Gamble• Procter & Gamble Co. is a American multinational
corporation headquartered in Downtown Cincinnati,Ohiothat manufactures a wide range of consumer goods.
• 23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion
• Net Revenue $78.9bn.
Unilever• Unilever is an Anglo-Dutch multinational corporation that
owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products
• Unilever owns more than 400 brands
• Net Revenue is $52.77bn.
Henkel
• Henkel AG & Co. KGaA is an international company headquartered in Düsseldorf, Germany
• Present in 125 countries
• Net Revenue is $17.99bn.
S C Johnson• S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a
privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin
• It has operations in 72 countries and its brands are sold in over 110
• Net revenue $ 8.75bn.
Johnson & Johnson
• Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886
• Its products are sold in over 175 countries
• Net revenue $61.9bn.
FABRIC CARE COMPETITORS IN DIFFERENT COUNTRIES
• RB’s
– CALGON
– SPRAY ‘N’ WASH
– WOOLITE
USA
• MIR (Henkel)
• TIDE( P & G)
• Cif (unilever)
• Clean up (clorox
Australia
• Oxiclean(Church & Dwight)
• Zout stain remover(dial co.)
• Tide (P&G)
• Shout Gel (s c johnson)
• Mr. clean
United Kingdom
• Clear spring• Areil laundry detergent(P&G)• Daz(P&G)• Persil(Henkel)• Surf(Unilever)• Oxiclean(Church & Dwight)
Brazil
• Omo(unilever)
• Minereva
• Campeiro(Unilever)
• Ace, Bold & POP(P&G)
ARGENTINA
• Skip
• Daz(P& G)
• Elena
• Ariel(P&G)
• Tide(P&G)
Russia
• Mif(P &G)
• BIOLAN(nefis cosmetic)
• Dosia( RB)
• Persil(Henkel)
• Tide(P&G)
Africa
• Tide(P&G)
• OMO(Unilever)
• Elephant gold
• Persil detergent(Henkel)
Malaysia
• Zap
• Ariel(P&G)
• Tide(P&G)
INDIA
• Godrej ezee• Rin(Unilever)• Tide(P&G)• Surf excel(Unilever)• Henko stain champion(Henkel)
China
• Omo(Unilever)• Golden spinning• Tide(P&G)• Oxy clean(Church & Dwight)
Growth in last few Year
Senior Management view on next 10 years
We are always mindful of the maxim, “Past performance is not a reliable guide to future performance.” That is why we refuse to rest on our laurels; we know that consumers are always looking for new products that fit their needs and offer real value. It takes great focus to maintain the right to be consumers’ trusted partner in the home.
That’s why we look at the past decade not to congratulate ourselves, but as inspiration for what we can achieve in the next ten years.
Bart Becht(CEO)