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Reckitt Benckiser Global Business Presentation May 2009
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Reckitt BenckiserReckitt BenckiserGlobal Business
PresentationGlobal Business
Presentation
May 2009May 2009
OutlineOutline
• The Company
• Global Structure
• Core Categories
• Case Study
• The Company
• Global Structure
• Core Categories
• Case Study
• The Company
• Global Structure
• Core Categories
• Case Study
• The Company
• Global Structure
• Core Categories
• Case Study
Reckitt BenckiserReckitt Benckiser
Consumers are familiar with our products & brands, but know little about our company
Consumers are familiar with our products & brands, but know little about our company
Approximately 15 million of our
products are sold everyday
Approximately 15 million of our
products are sold everyday
Reckitt BenckiserReckitt Benckiser
• Listed on London Stock Exchange and are in the FTSE 100 index.
• 2008 annual report– Sales (net revenue) = £6,563 million– Operating Profit = £1,505 million
• Listed on London Stock Exchange and are in the FTSE 100 index.
• 2008 annual report– Sales (net revenue) = £6,563 million– Operating Profit = £1,505 million
• The Company
• Global Structure
• Core Categories
• Case study
• The Company
• Global Structure
• Core Categories
• Case study
Global OperationsGlobal Operations
• Approximately 21,960 employees globally (50
nationalities).
• Offices in 60 countries.
• 49 manufacturing centres in 35 countries.
• Products are sold in about 180 countries.
• Approximately 21,960 employees globally (50
nationalities).
• Offices in 60 countries.
• 49 manufacturing centres in 35 countries.
• Products are sold in about 180 countries.
Reckitt Benckiser Global Offices Reckitt Benckiser Global Offices
60 countries60 countries
Organisational Structure- Major Functions
Organisational Structure- Major Functions
• Area Management– Sales– Finance– Human Resources– Information Services
• Area Management– Sales– Finance– Human Resources– Information Services
• Supply Organisation– Procurement– Production– Logistics– Distribution
• Supply Organisation– Procurement– Production– Logistics– Distribution
• Category Development– Marketing– Research & Development– Media– Market Research
• Category Development– Marketing– Research & Development– Media– Market Research
• The Company
• Global Structure
• Core Categories
• Case Study
• The Company
• Global Structure
• Core Categories
• Case Study
Health & Personal Care (26%)Health & Personal Care (26%)
• Clearasil (anti-acne cream)
• Veet (depilatories)
• Dettol (antiseptic)
• Steradent (denture care)
• Clearasil (anti-acne cream)
• Veet (depilatories)
• Dettol (antiseptic)
• Steradent (denture care)
Health & Personal Care (26%)Health & Personal Care (26%)
• Nurofen (OTC)
• Strepsils (OTC)
• Lemsip (OTC)
• Gaviscon (OTC)
• Suboxone (prescription drug)
• Nurofen (OTC)
• Strepsils (OTC)
• Lemsip (OTC)
• Gaviscon (OTC)
• Suboxone (prescription drug)
Fabric Care (22%)Fabric Care (22%)
• Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon)
• 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent)
• Number 1 worldwide in fabric treatment and water softener categories
• Key Brands (Vanish, Spray ‘n Wash, Calgon, Woolite, Napisan, Fabulon)
• 5 product groups (fabric treatment, garment treatment, water softener, fabric softener, laundry detergent)
• Number 1 worldwide in fabric treatment and water softener categories
Surface Care (17%)Surface Care (17%)
• Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic)
• 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes)
• Number 1 worldwide in Surface Care with leading positions across the 5 segments
• Key brands (Lysol, Easy Off, Cillit Bang, Dettol, Harpic)
• 5 product groups (disinfectant cleaners, lavatory cleaners, all purpose cleaners, specialty cleaners, polishes and waxes)
• Number 1 worldwide in Surface Care with leading positions across the 5 segments
Home Care 14%Home Care 14%
• Key brands (Mortein, AirWick)• Air Care products (aerosols, gels, liquids,
electricals and candles)• Pest Control products (rodenticides,
insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers)
• Number 2 in Air Care, Shoe Care and Pest Control
• Key brands (Mortein, AirWick)• Air Care products (aerosols, gels, liquids,
electricals and candles)• Pest Control products (rodenticides,
insecticides – aerosols, baits, mats, coils, traps, sprays, vaporizers)
• Number 2 in Air Care, Shoe Care and Pest Control
Dishwashing (11%)Dishwashing (11%)
• Key brands (Calgonit, Finish, Electrasol)
• Products (powders, tablets, gels, liquids used in dishwashers)
• Number 1 worldwide in Automatic Dishwashing
• Key brands (Calgonit, Finish, Electrasol)
• Products (powders, tablets, gels, liquids used in dishwashers)
• Number 1 worldwide in Automatic Dishwashing
Food (3%)Food (3%)
• Key brands (French’s, Cattlemen’s)
• Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces)
• These are leading brands in North America with market share more than 30% for the mustard brand.
• Key brands (French’s, Cattlemen’s)
• Our major segments are mustard, mayonnaise, BBQ sauce, hot sauces)
• These are leading brands in North America with market share more than 30% for the mustard brand.
Reckitt Benckiser Global Category R&D Laboratories
Reckitt Benckiser Global Category R&D Laboratories
Surface Care (Montvale, USA)
H&PC / Home Care (Hull, UK) Fabric Care (Mira, Italy)
Pest Control (Sydney)
Dishwash (Ludwigshafen, Germany
Internet informationInternet information
Information about Reckitt Benckiser, its
operations, products, annual reports,
announcements, etc are available on the official
company web site:
Information about Reckitt Benckiser, its
operations, products, annual reports,
announcements, etc are available on the official
company web site:
www.reckittbenckiser.com
• The Company
• Global Structure
• Core Categories
• Case Study
• The Company
• Global Structure
• Core Categories
• Case Study
Airwick FreshmaticAirwick Freshmatic
Summary of the global processSummary of the global process
• Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch
• Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions
• Centralised Production and Advertising
• Concept, Feasibility and Global Formula Development by Category R&D, Dossier and Launch
• Roll out to other countries with help of the local R&D SSG, local regulatory, local marketing and local Supply functions
• Centralised Production and Advertising
Outline of the ProcessOutline of the Process
1. Concept
2. Feasibility Stage
3. Development Stage
4. Launch
1. Concept
2. Feasibility Stage
3. Development Stage
4. Launch
ConceptConcept
1. AirWick Freshmatic Gadget
2. AquaEssences Formula
3. Essential Oils Formula
Current automatic sprays used in public areas (such as restaurant bathrooms, hotels and offices) are the ultimate in efficiency and convenience to guarantee freshness all day long. They are however designed only for professional use and tend to be expensive and bulky, with fragrances that are too harsh. Wouldn’t it be nice to have this efficient and convenient air freshener especially adapted to meet the specific needs of your home?
Introducing Air Wick Freshmatic, the first automatic spray specifically designed for your home: a product you can trust to keep your home continuously fresh at all times.
Air Wick Freshmatic is convenient, it consists of a discrete automatic spray unit that can be placed or hung anywhere in your home. Simply insert the spray refill and let it release a light spray of freshness at constant intervals. You can set the timer for spray intervals of either 7 min 30 sec, 15 minutes or 30 minutes to efficiently keep any room constantly fresh and nicely fragranced for up to 60 days.
New Air Wick Freshmatic, professional quality air freshening for your home !
Air Wick FreshmaticAir Wick Freshmatic
23cm
Aromatherapy FragrancesAromatherapy Fragrances
• The tension & stress from everyday living can lead to exhaustion. You want your home to be a place where you can relax, unwind and be re-energized. Essential fragrances have been shown to help play a role to improve your feeling of well being.
• Airwick Freshmatic with Essential Oils creates the mood you want for your home.
• The tension & stress from everyday living can lead to exhaustion. You want your home to be a place where you can relax, unwind and be re-energized. Essential fragrances have been shown to help play a role to improve your feeling of well being.
• Airwick Freshmatic with Essential Oils creates the mood you want for your home.
AquaEssencesFresh and pure fragrances inspired
by water-based botanicals
AquaEssencesFresh and pure fragrances inspired
by water-based botanicals
• Sometimes air fresheners can smell artificial or overpowering.
• AirWick AquaEssences, a unique range of nature inspired fragrances to make your home smell naturally fresh and welcoming.
• Science has shown that capturing the essences of water based botanicals creates pure, clean and natural smelling fragrances.
• Sometimes air fresheners can smell artificial or overpowering.
• AirWick AquaEssences, a unique range of nature inspired fragrances to make your home smell naturally fresh and welcoming.
• Science has shown that capturing the essences of water based botanicals creates pure, clean and natural smelling fragrances.
Feasibility StageFeasibility Stage
• Formula feasibility
• Claims
• Source of the gadget
• Cost
• Formula feasibility
• Claims
• Source of the gadget
• Cost
Development StageDevelopment StageSome key development activities:
• Select manufacturing location, select and audit suppliers.
• Conduct risk assessments on the product and process.
• Stability test locally made formula
• Conduct production trial
• Claim substantiation work
• In use test
Some key development activities:• Select manufacturing location, select and audit suppliers.
• Conduct risk assessments on the product and process.
• Stability test locally made formula
• Conduct production trial
• Claim substantiation work
• In use test
Development StageDevelopment Stage
Some key development activities:• Assess Dangerous goods classification and conduct travel test
• Determine the critical specifications, write test methods, quality plans and the Technical Dossier.
• Build stock and make ready for launch
Some key development activities:• Assess Dangerous goods classification and conduct travel test
• Determine the critical specifications, write test methods, quality plans and the Technical Dossier.
• Build stock and make ready for launch
Final Marketed ProductsFinal Marketed Products
LaunchLaunch
Final Marketed ProductsFinal Marketed Products
