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Online Early — Preprint of Accepted Manuscript This is a PDF file of a manuscript that has been accepted for publication in an American Accounting Association journal. It is the final version that was uploaded and approved by the author(s). While the paper has been through the usual rigorous peer review process for AAA journals, it has not been copyedited, nor have the graphics and tables been modified for final publication. Also note that the paper may refer to online Appendices and/or Supplements that are not yet available. The manuscript will undergo copyediting, typesetting and review of page proofs before it is published in its final form, therefore the published version will look different from this version and may also have some differences in content. We have posted this preliminary version of the manuscript as a service to our members and subscribers in the interest of making the information available for distribution and citation as quickly as possible following acceptance. The DOI for this manuscript and the correct format for citing the paper are given at the top of the online (html) abstract. Once the final published version of this paper is posted online, it will replace this preliminary version at the specified DOI. The Accounting Review • Issues in Accounting Education • Accounting Horizons Accounting and the Public Interest • Auditing: A Journal of Practice & Theory Behavioral Research in Accounting • Current Issues in Auditing Journal of Emerging Technologies in Accounting • Journal of Information Systems Journal of International Accounting Research Journal of Management Accounting Research • The ATA Journal of Legal Tax Research The Journal of the American Taxation Association
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Page 1: Recommendation-Forecast Consistency and Earnings Forecast Quality

Online Early — Preprint of Accepted ManuscriptThis is a PDF file of a manuscript that has been accepted for publication in an American Accounting Association journal. It is the final version that was uploaded and approved by the author(s). While the paper has been through the usual rigorous peer review process for AAA journals, it has not been copyedited, nor have the graphics and tables been modified for final publication. Also note that the paper may refer to online Appendices and/or Supplements that are not yet available. The manuscript will undergo copyediting, typesetting and review of page proofs before it is published in its final form, therefore the published version will look different from this version and may also have some differences in content.

We have posted this preliminary version of the manuscript as a service to our members and subscribers in the interest of making the information available for distribution and citation as quickly as possible following acceptance.

The DOI for this manuscript and the correct format for citing the paper are given at the top of the online (html) abstract.

Once the final published version of this paper is posted online, it will replace this preliminary version at the specified DOI.

The Accounting Review • Issues in Accounting Education • Accounting HorizonsAccounting and the Public Interest • Auditing: A Journal of Practice & Theory

Behavioral Research in Accounting • Current Issues in Auditing Journal of Emerging Technologies in Accounting • Journal of Information Systems

Journal of International Accounting Research Journal of Management Accounting Research • The ATA Journal of Legal Tax Research

The Journal of the American Taxation Association

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Recommendation-Forecast Consistency and Earnings Forecast Quality

Lawrence D. BrownProfessor

Temple UniversityEmail: [email protected]

andKelly Huang

Assistant ProfessorUniversity of Alabama

Email: [email protected]

October 2012

We gratefully acknowledge the helpful suggestions of Jeffrey Callen, Xia Chen, Qiang Cheng, Joel Demski, Yonca Ertimur, Ole-Kristian Hope, Joel Houston, Marcus Kirk, Hai Lu, Gordon Richardson, Jay Ritter, Jenny Tucker, Kent Womack, Franco Wong and the participants of the University of Florida, University of Toronto and University of Wisconsin workshops, and the 20th

Conference on Financial Economics and Accounting.

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Recommendation-Forecast Consistency and Earnings Forecast Quality

Synopsis: We investigate the implications of recommendation-forecastconsistency for the informativeness of stock recommendations and earnings forecasts and the quality of analysts’ earnings forecasts. Stock recommendations and earnings forecasts are often issued simultaneously and evaluated jointly by investors. However, the two signals are often inconsistent with each other. Defining a recommendation-forecast pair as consistent if both of them are above or below their existing consensus, we find that 58.3% of recommendation-forecast pairs are consistent in our sample. We document that consistent pairs result in much stronger market reactions than inconsistent pairs. Weshow that analysts making consistent recommendation-forecasts make more accurate and timelier forecasts than do analysts making inconsistent recommendation-forecasts,suggesting that consistent analysts make higher quality earnings forecasts. We extend the literature on informativeness of analyst research by showing that recommendation-forecast consistency is an important ex ante signal regarding both firm valuation and earnings forecast quality. Investors and researchers can use consistency as a salient, ex ante signal to identify more informative analyst research and superior earnings forecasts.

Key words: stock recommendations, earnings forecasts, consistency, market reaction, earnings forecast quality.

Data: All data are available from public sources.

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Recommendation-Forecast Consistency and Earnings Forecast Quality

INTRODUCTION

Stock recommendations and earnings forecasts are often issued simultaneously

and evaluated jointly by investors. While earnings forecasts are a key input for valuing

firms (Ohlson 1995; Frankel and Lee 1998), they are often not used in recommendations

(Bradshaw 2004; Ke and Yu 2009). We show that capital markets treat consistent

recommendation-forecast pairs as more informative than inconsistent ones and analysts

making consistent recommendation-forecasts make both more accurate and timelier

earnings forecasts than do analysts making inconsistent ones.

We define a recommendation-forecast pair as consistent if both the

recommendation and the forecast issued on the same day are above or below their

prevailing consensus.1 Stock valuation is a function of cash flows and discount rates

(Ohlson 1995). Assuming discount rates are stable in the short-term, an upward

(downward) revision of a stock recommendation accompanied by a downward (upward)

revision of an earnings forecast indicates the analyst does not effectively translate his/her

earnings forecast in his/her stock recommendation.2 We show that joint recommendation-

forecasts are consistent 58.3% of the time, and that the two signals are more likely to be

consistent for unfavorable recommendations (i.e., 53.9%, 62%, and 71.8% of buys, holds

and sells, respectively, are consistent with their forecasts).

1 Appendix 1 provides examples of recommendation-forecast consistency. 2 Similar to Hilary and Hsu (2012), we measure the information content in a recommendation (forecast) by comparing it to the existing consensus based on the assumption that the consensus reflects the prevailing expectation, and analysts convey incremental information via the difference between their research outputand the prevailing consensus. We discuss below that when we use an alternative definition, defining arecommendation-forecast pair as consistent if both the stock recommendation and the earnings forecast issued on the same day are above or below the analyst’s own most recent prior recommendation and forecast, we obtain qualitatively similar results.

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Prior research on informativeness of recommendations and forecasts shows that

these two signals convey distinct information (Francis and Soffer 1997). Later studies

examining mapping of forecasts to recommendations suggest that analysts do not

effectively translate forecasts into recommendations due to economic incentives and

behavioral biases (Bradshaw 2004; Ke and Yu 2009).3 In addition, analysts trade off

generating trade through issuing biased reports and building reputation through issuing

useful reports (Hong and Kubik 2003; Jackson 2005). We contend that analysts are less

likely to ignore or distort earnings information and issue inconsistent recommendation-

forecast when they possess superior information. Overall, recommendation-forecast

consistency reflects fewer economic and behavioral biases and superior earnings

information, suggesting that consistent recommendation and earnings forecasts are more

informative. We show that investors react more to consistent recommendations and

forecasts after controlling for other analyst/forecast characteristics affecting investor

responses.

We test whether consistent earnings forecasts are of higher quality directly using

accuracy and timeliness as value-relevant attributes of forecasts (Clement and Tse 2003;

Cooper et al. 2001). Controlling for firm and year effects, we regress accuracy and

timeliness on our consistency indicator variable and control variables, and show that

consistent forecasts are more accurate and timelier. Our evidence suggests that the

stronger capital market reaction to consistent recommendation-forecasts is justified by the

higher quality of analysts’ earnings forecast research outputs.

3 For example, analysts bias recommendations upward to please managers and increase stock sales, and they bias forecasts downward to allow managers to meet or beat earnings benchmarks (e.g., Dugar and Nathan 1995; Lin and McNichols 1998; Ke and Yu 2006). Analysts’ use of investor sentiment leads them to rely too little on their forecasts for their recommendations.

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Our study has important implications for investors and researchers. We introduce

consistency as a simple, ex ante signal to identify more reliable stock recommendations

and higher quality earnings forecasts. Unlike recommendation-forecast consistency

measures based on residual income models (Ke and Yu 2009), our measure only requires

knowledge of the individual analyst’s one-year-ahead forecast and recommendation and

their prevailing consensus. In contrast to accuracy and timeliness, consistency is an ex

ante measure. We show that consistency is positively related to both accuracy and

timeliness, and informative after controlling for these two ex post measures.

We extend the literature on signal informativeness of analyst outputs by

demonstrating that stronger (weaker) capital market reactions associated with consistent

(inconsistent) recommendation-forecasts do not merely reflect an additive (offsetting)

effect of the two signals, but interact with each other to convey information beyond their

additive effects.4 We offer potential explanations for evidence documented in the extant

literature. Prior research on stock recommendations (Womack 1996; Kadan et al. 2009)

shows that hold and sell recommendations elicit stronger reactions than buy

recommendations. Our findings suggest that some of this stronger reaction is due to the

fact that holds and sells are relatively more likely than buys to be consistent with

analysts’ earnings forecasts. Our evidence adds to the literature on analysts’ conflict of

interests. Prior research suggests that recommendations are more optimistically biased

than earnings forecasts (Dugar and Nathan 1995; Lin and McNichols 1998), and that

affiliated analysts issue more optimistic recommendations and more pessimistic earnings

4 Similarly, Brav and Lehavy (2003) provide evidence that market reactions to recommendations arestronger when recommendations and target prices are revised in the same direction relative to the same analyst’s prior recommendations and target prices but they do not show that consistent analysts are of higher quality.

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forecasts than unaffiliated analysts (Malmendier and Shanthikumar 2007). Our results

suggest that capital markets unravel differential biases in forecasts and recommendations

by assessing their consistency.

RELATED STUDIES AND HYPOTHESES

Analysts’ reports include multiple outputs: earnings forecasts, recommendations,

target prices, and quantitative and qualitative narrative analyses. Prior research examining

informativeness of analyst research shows that each element contains distinct information

(Francis and Soffer 1997; Brav and Lehavy 2003; Asquith et al. 2005). In theory,

earnings forecasts provide information regarding expectations of future cash flows, and

stock recommendations reflect assessment of intrinsic values relative to stock prices.

Within traditional security valuation frameworks, firm value is positively related to future

cash flows and negatively related to future discount rates (Ohlson 1995). Therefore,

earnings forecasts reflect a subset of information used to generate stock recommendations.

Concordant with this view, Francis and Soffer (1997) show that stock recommendations

provide incremental information to earnings forecasts. In line with their argument that

investors can use earnings forecasts to assess the degree of mispricing (which is not well-

captured by recommendations due to their discrete nature), Francis and Soffer (1997) find

that earnings forecasts are informative after controlling for recommendations.

Later studies examining the mapping of forecasts to recommendations provide

further explanation for the incremental information in forecasts, suggesting that analysts

do not effectively translate forecasts into recommendations. Bradshaw (2004) shows that

stock recommendations are inconsistent with valuation estimates based on residual

income models using analysts’ earnings forecasts, and he argues that analysts have

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incentives to bias recommendations upward to please managers and increase stock sales.

This notion conforms to findings that analysts are more biased in their recommendations

than their forecasts (e.g., Dugar and Nathan 1995; Lin and McNichols 1998).5

Ke and Yu (2009) propose that behavioral biases, such as analyst use of investor

sentiment, lead analysts to rely too little on their forecasts for their recommendations.

Bagnoli et al. (2009) show analysts issue inferior recommendations when using investor

sentiment rather than firm fundamentals. In sum, analysts’ economic incentives and

behavioral biases lead them to sub-optimally use value relevant information in making

recommendations.6 These prior studies assess whether stock recommendations properly

incorporate future earnings information by comparing stock recommendations and stock

intrinsic values estimated from residual income models, which use one-to-five year ahead

earnings, book value and discount rate as inputs. Our measure of consistency using

changes in stock recommendations and changes in one-year ahead earnings is simpler and

captures the essence of the underpinnings of residual income models as one-year ahead

earnings changes are highly correlated with longer-horizon earnings changes

(Bandyopadhyay et al. 1995), and dividend payout ratios and discount rates change little

over short-horizons. Therefore, we expect investors to perceive stock recommendations

that are consistent with earnings forecasts to be more reliable, thus paying them more

heed. More formally, our first hypothesis is:

5 Ertimur et al. (2007) find that analysts facing conflicts of interest do not translate more accurate forecasts into more profitable recommendations. Barniv et al. (2009) and Chen and Chen (2009), who examine how recent regulations have impacted analysts’ use of forecasts, conclude that recent regulations have mitigated the influence of investment banking relationships and strengthened analysts’ translational effectiveness. 6 Kesckes et al. (2009) argue earnings-based recommendation changes are less likely to be subject to analysts’ incentive and behavioral biases if they are characterized by hard information that is relatively more ex post verifiable than discount rate-based recommendation changes. In accordance with their argument, they find that investors react more strongly to earnings-based recommendation changes than to discount rate-based recommendation changes.

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H1: The market reaction to an analyst’s stock recommendation is greater if it isconsistent with the same analyst’s earnings forecast.

While recommendations that are consistent with forecasts have fewer behavioral

and incentive biases, earnings forecasts that are consistent with recommendations contain

superior (more precise) information. Analysts face conflicting incentives to generate

trade commissions and to build their reputations through issuing valuable forecasts and

recommendations (Hong and Kubik 2003; Jackson 2005; Simon and Curtis 2011).7 We

argue that the benefit of building reputations is greater when analysts possess superior

earnings information because they can use it to make more informative

forecasts/recommendations than other analysts. The cost of issuing biased research

becomes greater because it is easier to observe such biases ex post when analysts

disregard valuable earnings information. As a result, analysts are less likely to ignore or

distort earnings information and to issue inconsistent recommendation-forecasts. In

addition to mitigating the influence of analysts’ economic incentive biases, precise

earnings information reduces the influence of behavioral biases as the effect of investor

sentiment on security prices is low when uncertainty regarding firm fundamentals is low

(Baker and Wurgler 2006). Therefore, consistency indicates that analysts’ earnings

forecasts are more reliable and of higher quality. More formally, our second set of

hypotheses is:

H2A: The market reaction to an analyst’s earnings forecast is greater if it is consistent with the same analyst’s stock recommendation.

H2B: An analyst’s earnings forecast which is consistent with the same analyst’s recommendation is of higher quality.

7 Simon and Curtis (2011) propose that more accurate analysts are more concerned about their reputationsand are less likely to bias their stock recommendations. They find that accurate analysts are more likely to use rigorous valuation models rather than optimistic growth-based heuristics in making recommendations.

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DATA DESCRIPTION AND RESEARCH DESIGN

Classifications of Recommendation-Forecast Consistency

We classify recommendation-forecast consistency based on the information in the

recommendation and the forecast relative to their respective consensus. Our measure is

based on the assumption that analysts know both the consensus recommendation and

consensus forecast, and convey their incremental information through their individual

recommendations and forecasts. Consistency (CON) exists if both the recommendation

and the forecast are above (below) their consensus. To calculate the consensus, we use

the mean of all recommendations (forecasts) issued during the 90-calendar days prior to

the joint recommendation-forecast date. Appendix 1 provides illustrations of consistency.

----------------------------

Insert Appendix 1 here

----------------------------

Data Selection Procedures

We obtain earnings forecasts and stock recommendations from Thomson Reuters

I/B/E/S and stock returns from CRSP. Because IBES initiated recommendations in 1993,

our sample is for the 15-year period, 1993-2007. IBES codes recommendations using a

five-point scale, ranging from 1 (strong buy) to 5 (strong sell).8 To make interpretation

of our results more intuitive, we reverse this coding so that higher numbers indicate more

favorable recommendations (i.e., 1 for strong sell and 5 for strong buy). We require our

sample observations to meet several requirements. First, analysts must make earnings

8 Ljungqvist et al. (2009) report that recommendations data in the I/B/E/S were altered and differed between datasets downloaded at different times between 2000 and 2007. They state that Thomson Financialhas reinstated missing analyst names in the recommendation history file as of February 12, 2007. Our dataset uses reinstated data.

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forecasts and recommendations on the same day so consistency can be defined

unambiguously. Second, firms must be followed by at least three analysts during a

calendar year to allow for reliable estimates of the earnings forecast and the stock

recommendation consensus. Third, an analyst must issue at least two forecasts for a firm

during a given year to ensure that our sample is comprised of analysts who follow a firm

actively in a given year. Fourth, we omit cases where either the forecast or the

recommendation equals its consensus to ensure consistency is defined unambiguously.

Fifth, we require appropriate stock return data to examine market reactions to forecasts

and recommendations.

These requirements result in 92,764 observations for our market reaction tests.

Sample sizes vary for our forecast quality tests due to data requirements and

methodological choices so we report sample sizes in all tables for clarity. Table 1

summarizes the selection procedures for our market reaction test sample.

-------------------------

Insert Table 1 here

-------------------------

Market Reaction Tests

Following prior research examining informativeness of analyst research (Francis

and Soffer 1997; Asquith et al. 2005; Kadan et al. 2009), we focus on short-window

market reactions to information contained in recommendations and forecasts by

estimating the following model for both our full sample and for buy, hold, and sell

recommendations separately:

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CAR(-1,+1)i,j,t 0 + 1CON + 2REC_REVi,j,t 3EARN_REVi,j,t + 4REC_REV×CONi,j,t 5EARN_REV×CONi,j,t + Controls + REC_REV×Controls + EARN_REV×Controls + arDum + i,j,t (1)

where CAR (-1, +1) = 3-day cumulative abnormal returns, calculated as cumulative raw

returns minus cumulative value-weighted market returns from days -1 to +1, where day 0

is the joint recommendation-forecast date by analyst i for firm j in year t;

CON = an indicator variable equal to one if analyst i’s recommendation and

forecast for firm j in year t are consistent.9 Recommendation (forecast) consensus is the

mean value of all recommendations (forecasts) issued for firm j in year t within 90 days

prior to the joint issuance date of recommendation and forecast by analyst i;

REC_REV = Recommendation revision, measured as the difference between

analyst i’s recommendation and the mean recommendation consensus;

EARN_REV = Earnings forecast revision, measured as the difference between

analyst i’s forecast and the mean forecast consensus, scaled by the stock price two day

before the joint announcement date of recommendation and forecast by analyst i.

We control for several analyst or forecast characteristics shown to affect market

responses to analysts’ forecasts and recommendations (e.g., Clement and Tse 2003;

Cooper et al. 2001; Bagnoli et al. 2009) by including ACCUR (forecast accuracy), LFR

(timeliness), FEXP (firm experience), NFIRMS (number of firms followed), FREQ

(forecast frequency), BSIZE (brokerage size) HORIZON (forecast horizon), and

PACCUR (past accuracy). Detailed definitions of these control variables are provided in

the forecast quality test section below.

9 Consistency applies to a particular recommendation-forecast pair. An analyst may issue multiple pairs for a given firm in a particular year.

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Our variables of interest are REC_REV×CON and EARN_REV×CON. A

positive coefficient on REC_REV×CON (EARN_REV×CON) indicates that investors

place more weight on consistent recommendation (forecast) revisions than on

inconsistent ones.

Forecast Quality Tests

We examine analyst forecast quality along two dimensions: accuracy and

timeliness. We consider accuracy because it is the most frequently studied dimension of

forecasting performance. We use timeliness because leadership rankings based on

timeliness are more relevant to investors than accuracy, and analysts trade off accuracy

for timeliness (Cooper et al. 2001; Brown and Hugon 2009). Based on prior literature of

forecast quality, we control for firm experience (Mikhail et al. 1997), number of firms

followed (Clement 1999), forecast frequency (Jacob et al. 1999), brokerage house size

(Clement 1999), horizon (Mikhail et al. 1997), and past accuracy (Brown 2001). Based

on the preference for using relative versus absolute measures of accuracy (Jacob et al.

1999; Clement 1999; Hong and Kubik 2003), we use the relative measures introduced by

Clement and Tse (2003) for our dependent variables of forecast quality and independent

control variables. We scale our variables into the range 0 to 1, allowing comparison of

regression coefficients and controlling for firm and year effects. The transformed

variables for analyst i for firm j in year t take the form:

Characteristics i,j,t = Raw-Characteristic i,j,t - Min-Characteristic j,tRange of Characteristic j,t

Raw-characteristic is the value for analyst i and Min-characteristic (Range of

characteristic) is the minimum value (range) of all analysts meeting our data selection

requirements and following firm j in year t.

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We evaluate an analyst’s earnings forecast accuracy by estimating the model:

ACCURi,j,t 0 1CON i,j,t 2FEXPi,j,t 3NFIRMSi,j,t 4FREQi,j,t +5BSIZEi,j,t 6HORIZONi,j,t 7PACCURi,j,t + i,j,t (2)

where: ACCUR = Analyst i’s forecast accuracy for firm j in year t, calculated as the

maximum absolute forecast error for analysts who follow firm j in year t minus the

absolute forecast error of analyst i following firm j in year t, with this difference scaled

by the range of absolute forecast errors for all analysts following firm j in year t;

FEXP = Analyst i’s firm experience, calculated as the number of prior forecasting

years for analyst i following firm j in year t minus the minimum number of prior

forecasting years for all analysts following firm j in year t, with this difference scaled by

the range of prior forecasting years for all analysts following firm j in year t;

NFIRMS = Number of firms followed, calculated as the number of firms followed

by analyst i in year t minus the minimum number of firms followed by analysts covering

firm j in year t, with the difference divided by the range of the number of firms followed

by all analysts covering firm j in year t;

FREQ = Analyst i’s forecast frequency, calculated as the number of firm j

forecasts made by analyst i following firm j in year t minus the minimum number of firm

j forecasts for analysts following firm j in year t, with this difference scaled by the range

of the number of firm j forecasts issued by all analysts following firm j in year t;

BSIZE = Analyst i’s brokerage size, calculated as the number of analysts

employed by the brokerage house employing analyst i following firm j in year t minus the

minimum number of analysts employed by a brokerage house for analysts following firm

j in year t, with this difference scaled by the range of brokerage size for all analysts

following firm j in year t;

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HORIZON = Analyst i’s forecast horizon, calculated as the days from the forecast

date to the earnings announcement date for analyst i following firm j in year t minus the

minimum forecast horizon for analysts who follow firm j in year t, with this difference

scaled by the range of forecast horizons for all analysts following firm j in year t;

PACCUR = Analyst i’s past accuracy, calculated as the maximum absolute

forecast error for analysts who follow firm j in year t-1 minus the absolute forecast error

of analyst i following firm j in year t-1, with this difference scaled by the range of

absolute forecast errors for all analysts following firm j in year t-1.

Our variable of interest is CON. A positive coefficient on CON indicates that

consistent forecasts are more accurate than inconsistent forecasts. The other independent

variables are added to mitigate correlated omitted variable problems.

Following Cooper et al. (2001), we measure timeliness using the leader-follower

ratio (LFR), T0/T1, where T0 (T1) is the cumulative number of days between the two

immediately preceding (succeeding) forecasts and the forecast of interest. A larger LFR

indicates greater timeliness as timeliness leaders process relevant information

independently and release their forecasts promptly while timeliness followers free ride on

leaders’ information by updating their forecasts quickly upon receiving information from

them. LFR is adjusted to a relative basis using the aforementioned transformation method.

We evaluate an analyst’s earnings forecast timeliness by estimating the model:

LFRi,j,t 0 1CON i,j,t 2FEXPi,j,t 3NFIRMSi,j,t 4FREQi,j,t 5BSIZEi,j,t +6HORIZONi,j,t + 7PACCURi,j,t + i,j,t (3)

where LFR = Analyst i’s forecast timeliness for firm j in year t, calculated as raw leader-

follower ratio for analyst i following firm j in year t minus the minimum raw leader-

follower ratio for analysts following firm j in year t, with this difference scaled by the

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range of the raw lead-follower ratio for all analysts following firm j in year t. The raw

leader-follower ratio is the cumulative number of days between the two immediately

preceding forecasts and the forecast of interest dividend by the cumulative number of

days between the two immediately succeeding forecasts and the forecast of interest. 10 A

positive coefficient on CON (our key variable) indicates that consistent earnings forecasts

are timelier than inconsistent ones.

RESULTS

Consistency Frequency

Table 2 reports the consistency frequency (CON%) between stock

recommendations and earnings forecasts. Panel A shows that the two signals are

consistent 58.3% of the time. Panel B shows consistency by recommendation level. For

brevity and for conformance with other studies (for example, Francis and Soffer 1997),

we combine strong buys with buys and refer to them hereafter as buys; and we combine

strong sells with sells and refer to them hereafter as sells. Similar to Barber et al. (2006),

the number of buys dominates the number of sells (50,281 versus 6,602). Consistency is

more evident for sells than for holds, and holds than for buys (71.8% for sells, 62.0% for

holds, and 53.9% for buys). This finding suggests that analysts are more likely to be

consistent when they make less favorable recommendations. Panel C reports consistency

frequency by year. There is little variation during the 15-year sample period, 1993-2007,

ranging from a low of 55.2% in 1993 to a high of 61.0% in 2002.

10 Consistent with Cooper et al. (2001), we exclude any additional forecasts the analyst in question makes during the pre- or post-release periods. When more than one analyst releases a forecast revision on a given day, we exclude the additional forecasts from our computations of the cumulative lead and follow ratio for the analyst.

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-------------------------

Insert Table 2 here

-------------------------

Market Reactions to Joint Recommendation and Forecast Announcements

Panel A of Table 3 reports mean three-day cumulative abnormal returns,

recommendation revisions, and forecast revisions partitioned by recommendation level.

Returns to buys, holds, and sells decrease monotonically from 1%, -3.9%, and -5.1% in

the three day period. This result conforms to prior research (Womack 1996) showing that

buys (holds and sells) yield positive (negative) returns. The mean three-day abnormal

returns to consistent buys, holds, and sells are 1.6%, -5.5%, and -6.2%, which are an

order of magnitude larger than the 0.3%, -1.3%, and -2.4% returns to inconsistent buys,

holds, and sells. The last column in Table 3 shows that these differences are significant at

the 0.01 level.

On average, more favorable recommendations are associated with more favorable

recommendation revisions and forecast revisions. Recommendation (forecast) revisions

for buys, holds, and sells are 0.694, -0.731, and -1.749 (-0.002, -0.006, and -0.011).

Moreover, consistent buys (holds and sells) are more likely than inconsistent buys (holds

and sells) to be accompanied by favorable (unfavorable) recommendation and forecast

revisions. The last column in Table 3 shows the mean recommendation (forecast)

revision is 0.061 (0.007) higher for consistent buys than for inconsistent buys, the mean

recommendation (forecast) revision is -0.184 (-0.011) lower for consistent holds than for

inconsistent holds, and the mean recommendation (forecast) revision is -0.039 (-0.023)

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lower for consistent sells than for inconsistent sells. All differences are significant at the

0.01 level.

Our results in a univariate setting are not definitive regarding whether consistent

recommendations and forecasts are more informative because the observed greater

returns may simply reflect the additive effects of the two signals. In order to provide

more reliable evidence, we use a multivariate approach. Panel B of Table 3 reports

multiple regression analyses. Column 1 of panel B reports that in our baseline model the

coefficients on REC_REV×CON and EARN_REV×CON are positive and significant,

suggesting that consistent recommendations and forecasts receivable stronger market

reactions than inconsistent ones. More specially, consistent recommendations (forecasts)

result in market reactions that are nearly four times the magnitude of those to inconsistent

ones, i.e., (0.019+0.005)/0.005 and (0.796+0.223)/0.223. Column 2 of panel B reports

that in our full model with additional analyst and forecast controls, the coefficients on

REC_REV×CON and EARN_REV×CON remain positive and significant, suggesting

that stronger market reactions related to consistency cannot be fully explained by other

factors that affect market response.11 Overall our findings are consistent with H1 and

H2A, suggesting that consistent recommendations and forecasts are more informative

than inconsistent ones.

-------------------------

Insert Table 3 here

-------------------------

11 The coefficients on REC_REV and EARN_REV become negative when we control for other analyst and forecast characteristics, consistent with market reactions being explained by proxies for analyst and forecast qualities. We are interested in the interaction effect of these variables with CON not their main effects.

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Quality of Consistent Earnings Forecasts

Panel A of Table 4 compares consistent and inconsistent analyst-firm-years with

respect to their other forecast characteristics. Relying on standardized, relative measures

(Clement and Tse 2003), our descriptive analyses of forecasting characteristics indicate

that consistent earnings forecasts are more accurate and timelier than inconsistent ones.

Consistent forecasts tend to be made by those analysts who are more experienced, issue

more forecasts for the firm, work for larger brokerage houses, forecast earlier in the

period, and have better track records in forecasting the firm’s earnings, attributes the

literature has shown are indicative of higher quality analysts (Mikhail et al. 1997;

Clement 1999; Jacob et al. 1999; Brown 2001; Cooper et al. 2001)

Panel B of table 4 reports results from estimating equation (2) to evaluate the

accuracy of consistent versus inconsistent forecasts. The estimation reveals a positive and

significant coefficient on the consistency indicator variable, CON = 0.007 (t = 2.16).

Panel B reports results from estimating equation (3) to evaluate the timeliness of

consistent versus inconsistent forecasts. The estimation also reveals a positive and

significant coefficient on CON = 0.257 (t = 7.90). In accordance with H2B, consistent

analysts make more accurate and timelier forecasts than inconsistent ones.12

-------------------------

Insert Table 4 here

-------------------------

12 We examine if our results are contaminated by earnings information disclosed around the time of the joint recommendation-forecast date since it is plausible that our previous results capture investors’ response to earnings announcements rather than to recommendation-forecast consistency. To examine this potential validity threat, we omit all recommendation-forecast pairs issued within the three day period (-1, +1) surrounding earnings announcements. Our findings regarding H1 and H2A are robust to this potential validity threat.

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An alternative measure of consistency

Another way to define a recommendation-forecast pair as consistent is that the

recommendation and the forecast issued on the same day are above or below the same

analyst’s prior recommendation and forecast13. Because most analyst recommendations

are reiterations and analysts do not always update their earnings forecasts in a timely

manner, this definition leads to considerable loss of sample size, limiting the

generalization of our results and the practical use of the consistency measure we used

above.

Using this alternative measure, we obtain 41,659 recommendation-forecast pairs

for the years 1993-2007. 14 When we estimate Equation (1) using the full sample of

13,737 recommendation-forecast pairs with nonmissing analysts and forecast controls,

we find that the coefficient on EARN_REV×CON is 0.033 (t = 26.5) and the coefficient

on EARN_REV×CON is 0.463 (t = 5.0). When we estimate Equations (2) and (3), we

find that the coefficient on CON is 0.022 (t = 3.05) when ACCUR is the dependent

variable and 0.030 (t = 3.71) when LFR is the dependent variable. Thus, our results are

robust to using this alternative measure of consistency.

CONCLUSIONS

Analysts often issue stock recommendations and earnings forecasts

simultaneously. We investigate how investors evaluate these two signals conditional on

their consistency. We define a recommendation-forecast pair as consistent if both the

analyst’s stock recommendation and earnings forecast are above or below their prevailing

13 This measure assumes that analysts convey new information through the difference between their current and prior recommendation (forecast) (Stickel 1992).14 We require the prior recommendation and forecast to be issued no more than 1 year before the current recommendation-forecast announcement day. To reduce further sample attribution, we do not require the prior recommendation and forecast to be issued on the same day.

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mean consensus, and inconsistent otherwise. We document that consistent

recommendations (forecasts) result in much stronger market reactions than inconsistent

ones after controlling for other analyst and forecast characteristics that affect market

responses. We also show that consistent forecasts are more accurate and timelier than

inconsistent forecasts. When combined with our market reaction tests, our results suggest

that consistent recommendation-forecasts are qualitatively different from inconsistent

ones.

Our study extends the literature on informativeness of analyst research by

showing that recommendation-forecast consistency is an important ex ante signal

investors appear to use to react to analyst research reports. 15 We add to the analyst

forecast quality literature by documenting that consistency is positively associated with

forecast accuracy and timeliness, two heavily researched ex post measures of earnings

forecast quality.

We close with some suggestions for further research. We have confined our

analyses to a particular type of consistency and to one-year-ahead earnings forecasts.

Future research should consider other types of consistency, such as short horizon versus

long horizon forecasts, forecasts by managers versus analysts, and forecasts of other

value-relevant metrics such as book values or dividend payout ratios (Ohlson 1995).

Other types of consistency than those considered in this study may provide insights into

the valuation relevance and quality of other signals.

15 The observed reaction to our ex ante measure is incremental to the ex post measures of forecast accuracy and timeliness.

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Cooper, R., T. Day, and C. Lewis. 2001. Following the leader: A study of individual analysts’ earnings forecasts. Journal of Financial Economics 61 (3): 383-416.

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Ljungqvist, A., C. Malloy, and F. Marston. 2009. Rewriting history. Journal of Finance 64 (4): 1935-1960.

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APPENDIX 1Examples of Recommendation-Forecast Consistency and Inconsistency

An analyst made a buy recommendation and earnings forecast of $1.60 per share for a company on 1/21/2003. The actual EPS was $1.45 per share.

IBES codes strong buy, buy, hold, sell, and strong sell as 1, 2, 3, 4, and 5. To make interpretation more intuitive, we reverse the IBES coding so higher numbers indicate more favorable recommendations (i.e., 5 for strong buy). To define consistency, we first determine the recommendation consensus and the earnings consensus by using all recommendations and earnings forecasts issued 90 days prior to but excluding the joint recommendation-forecast date.

Stock Recommendations Earnings ForecastsIssue Date Code Text Issue Date Value10/28/2002 3 Hold 12/20/2002 1.5512/19/2002 1 Strong Sell 12/20/2002 1.5912/23/2002 3 Hold 12/19/2002 1.5312/24/2002 3 Hold 12/6/2002 1.56

11/13/2002 1.61Mean

Recommendation Consensus

Mean Forecast Consensus2.5 1.568

The analyst's buy recommendation (coded 4) is above the recommendation consensus of 2.5 and his/her earnings forecast of $1.60 per share is above the forecast consensus of $1.568. This analyst is consistent (CON). If his/her recommendation was a sell and his/her forecast was $1.60/share, the analyst would be inconsistent (INCON).

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TABLE 1Sample Selection

All I/B/E/S stock recommendations issued for U.S. firms with nonmissing analyst codes from January 1993 – December 2007 446,331

Less: Recommendations unaccompanied by a one-year ahead earnings forecast issued on the same calendar day (250,952)

Less: Duplicate observations (4,692)

Less: Firms followed by fewer than three analysts in a year (56,032)

Less: Analysts issuing only one forecast for the firm in a year (21,239)

Less: Recommendations equal to the recommendation consensus orearnings forecasts equal to the earnings forecast consensus (19,620)

Less: Firms with missing stock return data from CRSP (1,032)

Market reaction test sample 92,764

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TABLE 2Consistency between Analysts' Recommendations and Forecasts

Panel A: Consistency for the full sampleNo. of Total

ObservationsNo. of Consistent

Observations CON%Full Sample 92,764 54,061 58.3%

Panel B: Consistency by recommendation level Recommendation

LevelNo. of Total

ObservationsNo. of Consistent

Observations CON%Buy 50,281 27,081 53.9%Hold 35,881 22,241 62.0%Sell 6,602 4,738 71.8%

Panel C: Consistency by fiscal yearFiscalYear

No. of Total Observations

No. of Consistent Observations CON%

1993 1,202 664 55.2%1994 3,962 2,315 58.4%1995 4,480 2,597 58.0%1996 4,859 2,819 58.0%1997 5,496 3,203 58.3%1998 6,077 3,497 57.5%1999 6,491 3,800 58.5%2000 5,871 3,461 59.0%2001 5,339 3,149 59.0%2002 6,882 4,195 61.0%2003 8,766 5,147 58.7%2004 9,027 5,230 57.9%2005 8,257 4,835 58.6%2006 8,379 4,817 57.5%2007 7,676 4,331 56.4%

Notes: This table shows the number of recommendation-forecast pairs in our sample, partitioned by recommendation level and fiscal year. Data are from I/B/E/S for the 15 years, 1993-2007. CON% indicates the percent of recommendations that are consistent with the same analyst’s earnings forecast. An analyst is defined as consistent if both his/her recommendation and earnings forecast are above or below their respective prevailing consensus. CON is coded 1 if the recommendation-forecast is consistent and 0 otherwise. The recommendation (forecast) consensus is the mean of the distribution of all recommendations (forecasts) issued for the firm during the 90-day period prior to (excluding)the joint recommendation-forecast issuance date. Buy includes both buy and strong buy recommendations. Sell includes both sell and strong sell recommendations.

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TABLE 3Market Reaction to Stock Recommendations and Earnings Forecasts Conditional on Consistency

Panel A: Univariate comparison of abnormal returns, recommendation revisions, and forecast revisionsRecommendation Variable ALL CON INCON DIFF

Buy

N 50,281 27,081 23,200 3,881Mean CAR(-1,1) 0.010 0.016 0.003 0.012**Mean REC_REV 0.694 0.722 0.661 0.061**

Mean EARN_REV -0.002 0.002 -0.005 0.007**

Hold

N 35,881 22,241 13,640 8,601Mean CAR(-1,1) -0.039 -0.055 -0.013 -0.042**Mean REC_REV -0.731 -0.801 -0.617 -0.184**

Mean EARN_REV -0.006 -0.011 0.000 -0.011**

Sell

N 6,602 4,738 1,864 2,874Mean CAR(-1,1) -0.051 -0.062 -0.024 -0.037**Mean REC_REV -1.749 -1.759 -1.721 -0.039**

Mean EARN_REV -0.011 -0.018 0.005 -0.023**

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Panel B: Multivariate analysis of market reactions to recommendation and forecast revisions conditional on consistency

CAR(-1,+1)i,j,t 0 + 1CON + 2REC_REVi,j,t 3EARN_REVi,j,t + 4REC_REV×CONi,j,t 5EARN_REV×CONi,j,t Controls + REC_REV×Controls + EARN_REV×Controls + i,j,t

All All Buy Hold SellExp.Sign

(1) (2) (3) (4) (5)Variable Coeff. t-stat Coeff. t-stat Coeff. t-stat Coeff. t-stat Coeff. t-statIntercept ? -0.002 -2.0* 0.008 3.9** 0.004 1.4 0.007 1.59 0.004 0.25CON -0.008 -14.3** -0.009 -11.6** -0.001 -0.5 -0.007 -4.0** -0.002 -0.2REC_REV + 0.005 12.3** -0.007 -5.1** -0.008 -3.3** -0.017 -4.2** -0.010 -1.18EARN_REV + 0.223 5.5** -0.579 -3.5** -0.791 -3.0** -0.731 -3.0** 0.333 0.74REC_REV×CON + 0.019 32.1** 0.020 26.7** 0.013 10.3** 0.029 13.6** 0.012 2.54*EARN_REV×CON + 0.796 15.1** 0.770 8.5** 0.770 4.8** 0.690 4.8** 0.523 1.55

Controls No Yes Yes Yes YesYear Dummies Yes Yes Yes Yes YesTotal number of observations 92,764 44,537 23,620 17,750 3,167Adjusted R2 12.82% 14.60% 5.23% 15.10% 13.64%

Notes: This table reports market reaction to analysts’ stock recommendations and forecasts conditional on consistency. Panel A shows mean cumulative abnormal returns, recommendation revisions, and earnings forecast revisions by recommendation level. Panel B reports results of 3-day abnormal stock returns regressed on joint recommendation and forecast revisions. CON is defined in Table 2. CAR (-1, +1) = 3-day cumulative abnormal returns, calculated as cumulative raw returns minus cumulative value-weighted market returns from days -1 to +1, where day 0 is the joint recommendation-forecast announcement date by analyst i for firm j in year t. REC_REV = recommendation revision, measured as the difference between analyst i’s recommendation and the mean recommendation consensus defined in Table 2. EARN_REV = earnings forecast revision, measured as the difference between analyst i’s forecast and the mean forecast consensus defined in Table 2, scaled by stock price two days before the joint announcement date of the forecast and recommendation by analyst i. Controls consist of ACCUR (forecast accuracy), LFR (timeliness), FEXP (firm experience), NFIRMS (number of firms followed), FREQ (forecast frequency), BSIZE (brokerage size), HORIZON (forecast horizon), and PACCUR (past accuracy). Detailed definitions of these control variables are provided in Table 4. T-statistics based on standard errors adjusted for both heteroskedasticity and intra-analyst error correlation. * (**) indicates significance at the 0.05 (0.01) level.

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TABLE 4Analyst Forecast Quality Conditional on Consistency

Panel A: Comparison of scaled forecast and analyst characteristics for consistent and inconsistent forecasts

CON INCON Differencen Mean n Mean Mean P-value

ACCUR 49,994 0.556 35,571 0.551 0.005 0.08LFR 43,414 0.367 30,793 0.350 0.017 <0.001

FEXP 45,180 0.399 31,776 0.382 0.017 <0.001NFIRMS 49,662 0.462 35,288 0.460 0.002 0.535

FREQ 49,725 0.412 35,347 0.407 0.006 0.041BSIZE 47,975 0.491 34,084 0.479 0.012 <0.001

HORIZON 50,464 0.502 35,995 0.497 0.005 0.066PACCUR 32,902 0.598 23,438 0.591 0.007 0.058

Panel B: Regression analysis of analyst earnings forecast quality on consistency

ACCUR(LFR)i,j,t 0 1CON i,j,t 2FEXPi,j,t 3NFIRMSi,j,t 4FREQi,j,t +5BSIZEi,j,t 6HORIZONi,j,t 7PACCURi,j,t + i,j,t

ACCUR(1)

LFR(2)

Expected Sign Coefficient t-stat Coefficient t-stat

Intercept ? 0.798 163.4** 2.003 39.3**CON + 0.007 2.2* 0.257 7.9**FEXP + 0.022 5.3** 0.298 6.6**NFIRMS - -0.004 -1.0 0.029 0.6FREQ + -0.022 -5.2** 0.278 5.9**BSIZE + -0.001 -0.3 0.266 5.0**HORIZON - -0.487 -109.3** -0.548 -11.4**PACCUR + 0.020 5.3** 0.043 1.1

Total number of observations 49,879 44,560Adjusted R2 23.47% 0.81%

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Notes: This table reports results on analysis of analyst forecast quality. Panel A compares characteristics of analysts who make consistent versus inconsistent forecasts. Panel B reports regression analyses of earnings forecast quality on forecast consistency and control variables. CON isdefined in Table 2. ACCUR = Analyst i’s forecast accuracy for firm j in year t, calculated as the maximum absolute forecast error for analysts who follow firm j in year t minus the absolute forecast error of analyst i following firm j in year t, with this difference scaled by the range of absolute forecast errors for analysts following firm j in year t; LFR = Analyst i’s forecast timeliness for firm j in year t, calculated as the raw leader-follower ratio for analyst i following firm j in year t minus the minimum raw leader-follower ratio for analysts following firm j in year t, with this difference scaled by the range of raw leader-follower ratios for analysts following firm j in year t. Raw leader-follower ratio is the cumulative number of days between the two immediately preceding forecasts and the forecast of interest divided by the cumulative number of days between the two immediately succeeding forecasts and the forecast of interest. FEXP = Analyst i’s firm experience, calculated as the number of prior forecasting years for analyst i following firm j in year t minus the minimum number of prior forecasting years for analysts following firm j in year t, with this difference scaled by the range of prior forecasting years for analysts following firm j in year t. NFIRMS = Number of firms followed, calculated as the number of firms followed by analyst i in year t minus the minimum number of firms followed by analysts covering firm j in year t, with the difference divided by the range of the number of firms followed by all analysts covering firm j in year t. FREQ = Analyst i’s forecast frequency, calculated as the number of firm j forecasts made by analyst i following firm j in year t minus the minimum number of firm j forecasts for analysts following firm j in year t, with this difference scaled by the range of number of firm j forecasts issued by analysts following firm j in year t. BSIZE = Analyst i’s brokerage size, calculated as the number of analysts employed by the brokerage house employing analyst i following firm j in year t minus the minimum number of analysts employed by a brokerage house for analysts following firm j in year t, with this difference scaled by the range of brokerage size for analysts following firm j in year t. HORIZON = Analyst i’s forecast horizon, calculated as days from the forecast date to the earnings announcement date for analyst i following firm j in year t minus the minimum forecast horizon for analysts following firm j in year t, with this difference scaled by the range of forecast horizons for analysts following firm j in year t. PACCUR = Analyst i’s past accuracy, calculated as the maximum absolute forecast error for analysts followingfirm j in year t-1 minus the absolute forecast error of analyst i following firm j in year t-1, with this difference scaled by the range of absolute forecast errors for analysts following firm j in year t-1. T-statistics are based on standard errors adjusted for both heteroskedasticity and intra-analyst error correlation. * (**) indicates significance at the 0.05 (0.01) level.


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