Recommendations for the Strategic Communications Plan

Presented by the Parent Advisory BoardOctober 20, 2009

Public Image◦ The City of St. Louis and its Stakeholders

Internal Image◦ Parents/Guardians, Families, and Students

Self-Image◦ Administration, Teachers, and Staff of the District

How the Community perceives the district has a direct impact on the level of support provided.

Superintendent Communications Community Support & Engagement Board Outreach Focus Groups & Communication

Accountability Communications Policies

How families perceive their interactions with SLPS staff and schools will have a direct bearing on their involvement and enrollment.

Superintendent Communications Parent/Family Support & Engagement Parent-Teacher Collaboration Customer Service Focus

How members of the staff perceive their jobs and environment will have a direct impact on the quality of work provided.

Superintendent Communications Staff Support & Engagement Board Outreach Policy & Training Staff Recognition

Concept: Recruit and train 3-5 parents at each school to improve

individual school communications and promote activities at the district level

Work non-competitively with School Administration and recognized district/parent groups

Function: Serve as school liaisons to SLPS stakeholders Act as representatives to new families and promote a

welcoming environment at the school

Responsibilities: Identify, articulate, and convey problems through the

appropriate channels Empower stakeholders to ensure that their needs are met Provide community outreach Serve as interview panelist for school administrative hires Establish communication and accountability suitable to

each school Meet periodically with Parent Advisory Board

“You must be the change you wish to see in the world.”

Ghandi