Recruiting Through Social MediaWelcome! Find a seat

and we’ll get started in a few minutes!

David Secunda: Ceo, Co-Founder of WorkBright

Who I Am Seasonal Hiring Needs Paperwork Nightmare

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When Recruiting Becomes MarketingAgendaHR & Marketing Interface

Best Practices: Transparency

Best Practices: Acknowledgement & Feedback

Best Practices: Interviewing

Questions

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When Recruiting Becomes Marketing

• Marketing • Finance• IT• Counseling• Compliance• Cheerleading• PR• Coaching• Legal

HR’s Job

Hiring 50+/yr?Use Marketing Expertise!

Contact Us—

Times Square NYC, New York, NY.

1190487 (646) 2345 6789

HR & Marketing InterfaceWhy work with

marketing?

Leveraging

Tools

Analysis

Expertise

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ProcessDiscuss collaboration and gain buy in

Document ownership & deliverables

Create feedback loop (quality of leads)

Potential splitMarketing: Applicant (lead) generation

HR: Applicant management & evaluation

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Best Practices:

Transparency

Aligning expectations = Churn Reduction

Multi-channel touchpoints brings role to life

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Best practices: Transparency

• Provide access to employee FB Chatter• Twitter feed on recruiting page• Profile employees on LinkedIn Content• Click to tweet• Distribute FB posts to network• FB and LinkedIn Advertising• Provide posts to those you hire

How?

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Best Practices:

Acknowledgement and Feedback

Millennials: Acknowledgement vs. Feedback

Public Acknowledgement on social media

Keeping it real

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• Be careful when reviewing candidates social

• Reduce bias• Create objective variables• Always reference• Listen to your gut

Best Practices: Interviewing

Questions?Thank You!

Visit us at www.WorkBright.comDavid@workbright.com