Recruitment is Marketing 4 part series to uncovering hidden talent

Introduction

About this series

This four part web series will discuss the future of talent acquisition, the challenges and how we rethink the way we approach recruiting. The first part of the series will explore the current state of recruitment, what works and what doesn’t. The following installments will focus on how and why recruiters are moving towards a marketing orientated, social, and global approach. The last installment will wrap up anything left unsaid and open up discussion on the current and potential trends.

Introduction

Why Employer Branding

Creating Your Employer Brand

Mistakes To Avoid

Preparing for the future of talent acquisition, and overcoming the challenges means rethinking the way we approach recruiting – and recruitment marketing. With varying degrees of opinions, it appears that most recruiters believe that spending majority of a recruitment budget on job board advertising alone is probably not going to cut it that much longer.

The Recruitment Industry

RECROUP | Recruitment Is Marketing: Part 1

“Every business executive I have met with over the past three years has expressed the same challenges: finding qualified talent, retaining them and maximizing their potential.”

75% of talent is open to switching jobs

RECROUP | Recruitment Is Marketing: Part 1

Focus on Quality of Hires

Emphasis on Social Networks

Active and Passive Candidates

Talent Branding

Mobile Recruiting

Q. How is your organization adapting?

Long term strategy for companies to build their employer brand.

Building a multi-channel communication strategy with the external talent pool.

Identifying sources to increase inbound talent applications and reducing expensive out-bound efforts.

Recruitment Marketing

Marketing and recruiting are becoming inexorably intertwined, with recruitment marketing emerging both as a distinct discipline and a core competency affecting every part of the talent acquisition cycle. Preparing for the future of talent acquisition, and overcoming the talent shortage (real or imagined), means rethinking the way we approach recruiting – and recruitment marketing.

For recruiters, that means increasingly thinking like a marketer, and adding some core marketing competencies into their talent acquisition toolbox.

RECROUP | Recruitment Is Marketing: Part 1

The Employer Brand

Why employer branding?

Who are you? Why would I want to work for you? 70% of candidates in a recent survey

reported they wouldn’t take a job with a company with a bad reputation, even if they were unemployed

RECROUP | Recruitment Is Marketing: Part 1

3 out of 4 companies plan to highlight company culture to attract talent

Candidates like to search company workplace reviews

Nearly 65% candidates find other company employees on LinkedIn before applying for job

People are connecting, make sure that you are connecting as well

85% of job searches start with a search engine

RECROUP | Recruitment Is Marketing: Part 1

Build an experience & people will talk about it

RECROUP | Recruitment Is Marketing: Part 1

Creating A Employer Brand

It is not about your product & services

RECROUP | Recruitment Is Marketing: Part 1

It is about People

RECROUP | Recruitment Is Marketing: Part 1

Recruitment Is Marketing: Part 1

What makes you an attractive employer?

Why would someone like to join your team?

Why would someone stay in your company?

Where to start

What is your company’s mission and vision?

RECROUP | Recruitment Is Marketing: Part 1

Learn from your employees/candidate experience

Listen to your employees

Engage in constructive conversation

Establish transparency

RECROUP | Recruitment Is Marketing: Part 1

Think like a marketer. Promote your employer brand to attract the best talent.

Train employees with appropriate use of social media.

Your employees are your employer brand ambassadors.

Take your ambassadors to career fairs.

RECROUP | Recruitment Is Marketing: Part 1

Where to

Begin?Your career page is the central hub for your talent brand . Use this space to showcase your culture and what it means to work there

83% of corporate career websites have less than 15% return rate.

RECROUP | Recruitment Is Marketing: Part 1

Convey your mission and vision, not your product and services.

Create engaging and relevant content. Social media is important and use platforms to increase your reach.

It needs to be mobile optimizedRECROUP | Recruitment Is Marketing: Part 1

Improve your job ads

RECROUP | Recruitment Is Marketing: Part 1

Job description should reflect your employer brand

Tell reader why they should apply for this job

Job posting should motivate people to apply, not confuse them

I didn't have time to write a short letter so I wrote a long one instead

RECROUP | Recruitment Is Marketing: Part 1

Track the performance

Use analytics and data

Understand your visitors and audience

Use tools like Kissmetrics and Crazyegg

RECROUP | Recruitment Is Marketing: Part 1

Employer BrandingMistakes

I would rather see a sermon than listen to one1

Assuming you know what employees value

RECROUP | Recruitment Is Marketing: Part 1

2Lack of employee value proposition

Simplify what differentiates you from the competition

RECROUP | Recruitment Is Marketing: Part 1

3EVP not integrated into all touch points

Determine areas to enhance the employer brand experience

RECROUP | Recruitment Is Marketing: Part 1

4Being internally focused

Solicit feedback from all stakeholders

RECROUP | Recruitment Is Marketing: Part 1

5Lack of digital and social strategy

Employer branding is a long term strategy

RECROUP | Recruitment Is Marketing: Part 1

Recap

Who are you? Why would I want to work for you?

RECROUP | Recruitment Is Marketing: Part 1

Think like a marketer. Promote your employer brand to attract the best talent

RECROUP | Recruitment Is Marketing: Part 1

The very best employee branding programs focus on showing rather than telling

RECROUP | Recruitment Is Marketing: Part 1

About RecroupRecroup is a job ad platform that is challenging the conventions of recruitment. We enable recruiters to reach highly targeted candidates beyond the traditional channels. Effectively breaking the clutter and shortfalls of conventional recruitment.

With Recroup, recruiters can easily converts job postings into engaging banner ads & publish them where candidates actually spend time online.

Follow us on Twitter: @Recroup

Follow us on Facebook: facebook.com/recroup

Follow us on LinkedIn: linkedin.com/company/recroup

Josh Tinkler-Josephijosh@recroup.com

Amit Chauhanamit@recroup.com

www.recroup.com