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Enrollment TrendFort Wayne/South Bend DioceseElementary School Enrollment
9,600
9,800
10,000
10,200
10,400
10,600
10,800
11,000
11,200
11,400
91-92 92-93 93-94 94-95 95-96 96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06
En
roll
me
nt
We are losing students:recruitment & retention
Enrollment and Tuition
9,600
9,800
10,000
10,200
10,400
10,600
10,800
11,000
11,200
11,400
91-92 92-93 93-94 94-95 95-96 96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06
En
rollm
ent
$0
$250
$500
$750
$1,000
$1,250
$1,500
$1,750
$2,000
$2,250
Av
erag
e S
ing
le S
tud
ent
Tu
itio
n
Enrollment Tuition
$1,258
$2,02511,164
10,239
School Expenses
Facility Expense15%
Administration Expense
13%
Instruction Expense
72%
Teacher SalariesBooksInstructional Materials
Admin Salaries
Admin Materials
MaintenanceBuilding Upkeep
Sources of RevenueLocal
Fundraising3%Outside Sources, 7%
Parish Subsidy, 38% Tuition & Fees, 52%
05/06 Diocesan Averages
Financial Structure
Our Schools are a Fixed Cost Operation You pay teachers’ salaries regardless
of whether there are 30 students in a classroom or 10 students
Salaries are set by the diocese, are contracted and based on a known scale
There are very few costs that would vary according to enrollment
Financial Structure
Average 05/06 Cost of a single class per grade K-8 School: $720,000
Full Enrollment at 30 students per grade = 270 students
Cost per Student at full enrollment = $2,665 per student
Financial Structure
If only 50% of the seats are filled – 15 students per class – enrollment is 135 students
Cost per Student at 50% = $5,330 per student
Cost Per Student 100% = $2,665 50% = $5,330
Financial Structure
Single Class Per Grade - $720,000 Total CostCost Per Student Analysis
$14,400
$10,286
$8,000
$6,545
$5,538
$4,800$4,235
$3,789$3,429
$3,130$2,880 $2,667
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
50 70 90 110 130 150 170 190 210 230 250 270 290
Number of Students
Co
st P
er S
tud
ent
50% of Seats Filled135 Students$5,330 per Student
75% of Seats Filled202 Students$3,565 per Student
Financial Structure
In both cases, your school community must cover the $720,000 cost
Driving to Full Enrollment is the most critical factor in improving the long-term financial viability of your school
Financial Structure
Probe the Cost Structure of your school – Data is available
Analyze the Cost Structure over time Understand the drivers affecting the
change in cost structure Teacher’s Salaries and Health
Insurance represent the most significant drivers
Revenue
Increasing Tuition may not always result in Increased Revenue
Example: Current Tuition $2,000, Current enrollment 202 students yields Tuition revenue of $404,000
If you increase Tuition to $2,150 and enrollment drops to 188 students (14<), the total tuition revenue is $404,200
Revenue
Understand the impact of Tuition increases on your school families How will your school families cope with
increases? Does your parish actively encourage families
to attend regardless of financial capability? Do you have a pool of financial aid money
available? Is there a structured financial assistance
request process?
Developing a Plan
Project Expense changes Teacher salaries can be predicted from salary scale
Enrollment Plan What would current enrollment project out to in 5 years –
recognizing retention issues. Create a plan to address recruitment and retention
issues
What can you reasonably expect in tuition, without losing students?
How will you address funding for financial support?
What other sources of long-term revenue can you develop?
What is the School’s Student Potential? Maximum class size? Willing to expand the class size? Will the expansion damage
quality? Willing to add an additional class
for specific grades?
Target Audiences for Marketing Effort Parishioners New Parishioners Religious Education Parents &
Students Non-parishioners Alumni Current School Parents
Who Markets the School?
Marketing Committee Current Parents Teachers, Administrators Parish Leadership Athletic Association Home & School Involved Parents Neighbors (i.e.. Businesses)
First Impressions Answer the phone smiling Fact sheet available by reception
desk Greet visitors…
Prompt Friendly Welcoming Introduce Others
Connect with Parishioners School is a Ministry of the Parish
- welcoming parish… welcoming school Means of Evangelization Share School Information
Newsletter Bulletin Insert Bulletin Corner Display Schoolwork Student Speakers Invite parishioners into school building - events
What Makes News at Your School? How is it shared?(Articles are free, Ads cost $)
Interest & Impact Headlines Numbers, Trends, Lists, Charts Famous graduates, unique learning
experiences, meaningful community service activities
Best Practices… New family is recommended = tuition
discount or other incentive Baptized babies receive a t-shirt with
school logo Guardian Angel from Baptism Periodic Open House during school
hours(Follow up with a “Thank You” card and phone call to answer questions)
Ideas… Reserve space in the parish bulletin
every week for school information (same place)
Sponsor a lunch for local businesses Publish an Alumni Newsletter
(Spring/Fall) Invite community leaders to events
Ideas… Mass card or sympathy card sent
to parishioners with a promise of school community prayer
Realtors & prominent employers are sent school information
Buy zip codes for mailings Create press releases… send to
TV, radio and newspapers
Ideas… Community coffee with the
principal Website PowerPoint slide show Video or CD presentation
(less than 10 minutes)