Recruitment & Retention Pep Rally

Know Who We Are 12th Largest Women’s Organization in country “Typical” member has a gross income of

$117,900 per year, well above NAR average 70% of our members have 10 or more years’

experience in real estate 93% of respondents say that Women’s Council

gives them a “sense of professional pride”

3 Key Componentsof a Recruiting or Retention

Campaign

Identify Your Targets Plan Your Strategy WIFM and MMFI

Identify Your Target Market

Demographics ~ Local Board or AssociationCurrent WCR Membership ProfileOther Real Estate OrganizationsCRS Designees, ABR DesigneesNew Licensees

Plan Your Strategy

Identify Specific Improvements NeededDevelop SMART Growth GoalsWrite Out A Plan of ActionDetermine a Timeline for Each AspectIdentify What’s Needed to Achieve Your

Goals ~ Resources, Etc.

WIFM ~ What’s In It For Me? National Organization with State

Leadership and Regional Support Committee Work, Community Outreach,

Personal Development Mentoring and Master Mind Groups Education at Local, State, Regional and

National levels Variety of Programs and Involvement

Panel Discussion

• Mega - San Antonio - Susie Sheffield

• Large – Collin County – Rene Burchell

• Small - Hill Country – Marty Chrisman

• 2nd place National – Austin - Cheryl Jenkins

ActivityBest Practices ~ Recruiting

What was your goal for recruiting in 2011

What were some of the best ideas that worked

What will be your goal in 2012 and into the future?

http://www.wcr.org

Recipe for Retention

• Believe in your team and the members

• Think positively and follow the Golden Rule

• Always be trustworthy

• Make relationships better

How Our Members Feel Important

Member Involvement Member Benefits Opportunity for Leadership Thank You and Accolades Recognition in Chapter

Publications PMN Designation Scholarships

ActivityBest Practices ~ Retention

What specific goals and action plans did you have to retain members in 2011?

What were some of the best ideas that worked?

What will be your goal and action plan in 2012 and into the future?

CHEER for Success

Activity

Celebrate Success @ Annual Awards Banquet