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Introduction

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Outline Introduction

Current ScenarioLiterature review General

Recycle oil high cost

Human Governancesafe the world thanmaking more profit

International HG to protect the earth

HG bad : Food for animal

cosmetic

Local

Biogas Biomass town supported by UPM, Ministry

of Housing and Local Municipal

Recycle cooking oil Increase price in cooking oil drive the

demand for recycle cooking oil

HG Issue Halal and Haram

Developing Market Strategy and Plan

Problem Statement Marketing Strategy for Recycle Cooking Oil

Intensive growth

Integrated growth

Diversification

Marketing Segmenting , Targeting andPositioning

Marketing Mix Strategy

6P for Recycle Cooking oil People

Product

Promotion

Process

Price

Place / Distribution

Expected benefits for Shareholders / B2B andB2c

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What is

Recycle

Cooking Oil?

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Problem

Problem Statement :

Poor Positioning Strategy for recycled cooking oil

How to market recycled cooking oil for the benefit

of environment and people in Malaysia

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Marketing Strategy for Recycle

Cooking Oil

Strategic

Planning

Gap

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Malaysian Cultural

Variety of races.

Malaysia is an Islam country.

Recycle cooking oil into biomass or energycreate HALAL issues among muslim

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Current Scenarios International

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Current Scenarios Local

Disposal used cooking call into sewage system

Lack of landfill to dispose cooking oil

Muslim suspitious on HALAL status to handle

biomass products. People not aware of benefit of used cooking oil

UPM-MARDI-KPT partnership to develop biomass

product. Melacca Biodiesel Program for green

environment.

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Local Marketing Strategies

(Government)

Create awarness to promote recycle cooking

oil program. (Cash converter used cooking oil

Program)

Funding technology to converting used

cooking oil to biomass as a new source of

energy.

Develop recycle cooking oil center at

residental area.

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Local Marketing Strategies (Manager)

Partnership with Municipal to cater collection

services. (business and residential area)

Acquired Storage facility and logistic.

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Local Marketing Strategies (Consumer)

If near any animal farms, work together with the

farms owner to produce animal feed from

cooking oil. (MPOB have the formula). All local

encourage to sell the used cooking oil to farmowner.

At home have small container to hold cooking oil.

Educate children the benefit of used cooking oil

can use to produce, animal feeds, soap or

biodiesel.