Red BullRed Bull gives you wings!

Red BullRed Bull gives you wings!

FoundersDietrich Mateschitz & Chaleo Yoovidhya

Red BullRed Bull gives you wings!

Red BullRed Bull gives you wings!

Marketing StrategyRed Bull is marketed through advertising, events, sports team ownerships, celebrity endorsements, and music, through its

record label Red Bull Records.

EventsRed Bull hosts and sponsors many events which greatly

benefit the firm.

Red BullRed Bull gives you wings!

Bull Stratos

Red BullRed Bull gives you wings!

Red BullRed Bull gives you wings!

Sports Team Ownerships

Red Bull owns 4 soccer teams, 2 F1 racing teams and much more.

Red BullRed Bull gives you wings!

Red BullRed Bull gives you wings!

Red Bull RecordsRed Bull Records Label.

What are Red Bull’s greatest strengths and risks as more companies enter the energy drink category and gain marketshare?

Market Dominance

Red Bull dominates in both market share and public opinion.

Market Share

Red Bull gives you wings!

Social Audience

Red Bull gives you wings!

Risks

Monster has a steady growth and with good marketing could give tough competition. With entry of other competition Red

bull is also losing its market share.

Should Red Bull do more traditional advertising? Whyor why not?

Yes

To face the stiff competition of Red Bull needs to adapts according to requirements.

Summary

1. Marketing Strategy of Red Bull.2. Events, sports teams and other endorsement.3. Market Dominance and Challenges.4. Traditional Advertisement.

Disclaimer

Created by - Ayush Gupta, IIT(BHU)VaranasiDuring an internship under Prof. Sameer Mathur, IIM Lucknow