A specialist in generating interactive ideas through gaming, social media management + application development and digital convergence to build a powerful online community

Managing over 5 million fans on social media for our clients!

The Company

A strong team of 51 experienced and digitally savvy professionals starting from content management to

technology + ideation to art + digital brand management to product visualization + mobile to interactive television.

A combined experience of over 115 years in the digital space!

The Company

The Company

Head office in Mumbai

Operations and Business Development office in Gurgaon

Business Development center to come up in Bangalore, Chennai, Ahmedabad and Kolkata shortly

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+ Custom Facebook Fan Pages+ Foursquare Management+ Social Media Optimization (SMO)+ Social Media Marketing (SMM)+ Campaign Management+ Content Management+ Account Management+ Social Media Strategies+ Fan Acquisition+ App Development+ Complete Social Solutions

Social Services

+ Web 2.0 Integration+ WordPress Site Development+ Blog Set-up and Design+ YouTube Channel Customization+ Twitter Management+ Twitter Background Design+ Newsletter Design+ Email Campaign Management+ Social SEO+ Banner Design+ Facebook Ad Design

Our Clients

Why Red DigitalWe do everything in-house:

Unlike most other agencies we don’t outsource anything. All our work is done internally.

Applications, Websites, Games, Mobile, Design, Content, Advertising, Ideation, Strategy, Hosting and Execution.

Domain experts from every walk of a brand’s digital lifecycle.

Gives us more flexibility to experiment with a free hand without really thinking about paying someone to make a proto!

Execution time is shorter and deliverables are more accurate.

Why Red DigitalVery well defined team structure

Our social media experts are brand custodians

The one point of contact for everything social a brand wants to do online and offline.

Subject matter experts who can guide the brand manager on what’s the best approach and strategy.

Skills sets include: Facebook Twitter Foursquare LinkedIn Ning Google+ Google Buzz Tumblr Orkut Wordpress

Why Red DigitalVery well defined team structure

Social Media Expert/Account Manager

Client

Creative Technologist

Social Media Content Specialist

Digital Strategist

Head of Client Servicing

Head of Technology

Copywriter

Designer

Why Red Digital

The team has had the experience of operating its own brand, dream11.com, a fantasy cricket game for the last 3 years.

Experience of managing winners, fraud protection, process of sending prizes, building a database and customer service. The volume of prizes include those given away daily and for every

cricket tournament.

Experience of sending awards entries.

Website security. Experience with https, payments and vulnerabilities.

Dream11.com was awarded with the Red Herring Award in 2011 for being among the top 100 tech start-ups globally.

Experience of operating our own brand

Why Red DigitalQuality of reporting

Raw Data beyond insights

Posts which performed and not

Edgerank

Klout Score

Analysis of each parameter

A quick listing for the plan next week

+ Custom Facebook Fan Pages+ Foursquare Management+ Social Media Optimization (SMO)+ Social Media Marketing (SMM)+ Campaign Management+ Content Management+ Account Management+ Social Media Strategies+ Fan Acquisition+ App Development+ Complete Social Solutions

Social Services

+ Web 2.0 Integration+ WordPress Site Development+ Blog Set-up and Design+ YouTube Channel Customization+ Twitter Management+ Twitter Background Design+ Newsletter Design+ Email Campaign Management+ Social SEO+ Banner Design+ Facebook Ad Design

Objective

Introduce the four pillars of social media

Listen

• Understand the positioning of a brand and its product to develop an engagement strategy.

Engage

• Build a community and personally connect with the brand and each other. Socialize with the community by tapping into the viral nature of social networks.

Influence

• Use the connect to influence your network towards accomplishing your brand, campaign and business goals.

• Visual Impact• Mobile

connect

• Real Time Customer Conversation Forum

• Long term focus as a consumer Platform

• Build interesting content & engagement

Applications Facebook

FoursquareYouTube

Twitter

Consumers sharing experiences

Engagement

Real time updatesOnline events

Our Clients

The work we doTo give you a brief perspective on the work we have achieved for our

partners over social networks

Mumbai Indians

Mumbai IndiansContent objective: Product promotion & Fan Acquisition

Mumbai Indians is the 8th largest fan page on Facebook in India

The only IPL team to have over 1 million fans (24,50,000) fans. The next closest IPL team has 8,50,000 fans.

Average new fans a day: 8000

Crosslink with Bookmyshow.com to promote sale of tickets for IPL4

Promotion of the Mumbai Indians website and the fantasy cricket platform present there

The next step: we built an e-commerce platform for the purpose of selling tickets and are building a platform to sell Mumbai Indians merchandize on Facebook

Mumbai IndiansMumbai Indians support badges, widely used during the IPL

And many more…

Mumbai IndiansAn independent study conducted by Ac Nielsen and McKinsey put Mumbai Indians on top of all other IPL teams on social media

Slice (PepsiCo)

SliceContent objective: Creating a buzz about their promo

Slice has never had any digital presence.

Slice was coming up with their new pre-season promo campaign called Katrina Ka Number, Crown Ke Under, where they wanted to increase consumption by getting more and more people to call their IVR and speak with Katrina.

We devised the social strategy for Slice to gain traction on social media and increase consumption.

The fan page currently stands at 75,000 and is growing steadily.

Getting people to date Katrina… before that helping them judge if they are good enough to date Katrina – The Date Quotient application

The Slice Crown Town app created to increase consumption. We gave the promo an all new twist by introducing a crown collection angle to the campaign. Something which Slice never thought about

EducompLittle Millennium

EducompContent Strategy: Re-branding of their pre-school

Educomp decided to re-brand their pre-schools from Roots to Wings to Little Millennium.

We suggested a rather unique and cost effective approach to target parents on Facebook.

The page has over 30,000 targeted fans, primarily parents and in the age group of 25-50.

The page is about parenting and how parents can lay the building blocks for their child’s future

A recipe contest for moms on the page. 138 unique recipes in a span of less than 20 days

The nursery rhymes application has also been a big success on the fan page.

Mirinda (PepsiCo)

MirindaContent objective: Generating awareness about Mirinda’s two new flavors

Mirinda has had no digital presence till date.

Mirinda was introducing two new flavors, Mirinda Orange Masala and Mirinda Orange Mango.

This is the biggest thing Mirinda has ever done on its brand.

We were given the mandate to build a digital presence for Mirinda primarily using social media.

The fan page stands at 1,50,000 fans today.

Flash mobs were turning into gimmicks where people were dancing over Bollywood songs! Enough said, lets get back the rebellion that Flash Mobs were originally meant to be.

We created TweetMobs. #MirindaIndia started trending in India!

Results: TweetMob 1Mirinda featured amongst topics breaking globally while MirindaIndia, #breathless and pagalpanti trended nationally. All of this in the backdrop of Valentine’s Day and an enthralling India versus Sri Lanka cricket match, which ended in a tie thanks to captain Mahendra Singh Dhoni’s heroics.

Results: TweetMob 2Next Friday: #PagalPanti trended in India and was also featured among the topics breaking globally.

THE TWEETMOB SAW OVER 5900 TWEETS IN 18 HOURS WITH OVER 0.7 MILLION VIEWS.

Mobile augmented reality app which allows you to play a game when a bottle of Mirinda is scanned. (iPhone and Android)

Augmented reality on Facebook.

Social app introducing the three new Mirinda flavors.

Application on Android tablets to be used for on-ground activations. It captures video which then gets submitted as contest entry on the Facebook page.

Adidas Cricket

Adidas CricketContent objective: User Engagement

Adidas Cricket had 24,144 fans in Sept. 2010

Adidas Cricket today has 1,133,177 fans in a span of 7 months.

Currently, this page is the 2nd biggest sports brand page in India

Red Digital has created a Fantasy Cricket game platform for Adidas Cricket on the fan page.

Adidas previewed its annual sale on the fan page before the stores

Adidas Cricket TVCs now premieres on the fan page before being launched on television The page boasts of custom downloads from Adidas Applications developed for user engagement and entertainment

Adidas CricketAn independent study conducted by AC Nielsen & McKinsey put Adidas as the most spoken about sports brand during the first 3 weeks of the cricket world cup 2011.

Dream11.com’s Fantasy Cricket application customized and run on Facebook

Created and implemented an auction Application, that allows fans to bid and win on Adidas memorabilia

To celebrate the harmony of Adidas and cricket, a user generated content application was created, appropriately named – Immortal Words

A collage application for the World Cup 2011 where we urged fans to upload their favorite pictures, from which a collage will be created and signed by Sachin Tendulkar and Virender Sehwag

Currently developing a Match Winning Prediction Application for IPL4

BMW

BMWObjective: Create a buzz at Auto Expo

BMW has become the no. 1 luxury car company in India beating Mercedes.

BMW wanted to create a buzz about their presence at Auto Expo beating arch rivals Audi.

We created Midas for BMW.

Midas is an online-offline bridge that helps visitors at events to stay connected with their Facebook friends.

Visitors get Midas cards and line-up at kiosks to enable their Facebook profiles on those cards. They can also register cards with promoters walking around the pavilion.

Get your photo clicked and upload to your Facebook profile at the tap of your card, real-time.

Tap your card and let your friends know which car you like OR

• Over 10,200 registered users• Over 18,500 photos uploaded• Over 34,000 unique pieces of content created• Over 3.3 million impression

Lufthansa

LufthansaObjective: Activation to generate buzz about the Lufthansa A380

Lufthansa launched an on-ground activation programme to generate buzz about its acquisition of the Airbus A380, the biggest passenger airliner in the world.

Red Digital created a unique game for Lufthansa that they would in the activity requiring users to: Call an IVR number Connect their phone numbers to the

game Use their phones as a controller for the

game Maneuver the Airbus A380 and park it in

its hangar

3 cities, 5 malls spanning over 3 months

DanoneDanette Smoothie & Stay Fittum Fit

DanoneContent Strategy: Increase awareness about the brand on social media

Two brands with different positioning and target audiences on social media.

Stay Fittum Fit is the Danone Yogurt page concentrating on fitness and healthy eating

Danette Smoothie is youth targeted about about cool or as the brand calls it… smooth!

Danette Smoothie has over 7,600 fans while Stay Fittum Fit has a little under 700 fans.

Applications for the page have been designed keeping intact the brand identity and messaging.

An online dietician to help fans looking for answers to health related questions.

A social body mass calculator for the Stay Fittum Fit page.

An application challenging the “smoothness” of a fan for the Danette Smoothie page!

EsselWorld & Water Kingdom

EsselWorldContent Strategy: Increase park visits + awareness of events and new rides

Was initially being managed by a garage agency which got the page name and url branded wrongly (both are permanent once selected).

With our contacts at Facebook we had the name and url changed.

Currently at over 32,000 fans

Ticket booking application to soon go live on Facebook

Currently being used at the hub of EsselWorld’s college promotion Fun-O-Logy

Godrej

Godrej - PowerplayContent Strategy: Fan Acquisition + Brand promotion

Powering the entire backend for Godrej’s loyalty program, Powerplay

Providing complete social media management with content and creative direction on social media: Direct communication with audiences on Facebook Customer service on twitter

Giving the participants access to register for the program through Facebook, taking the contest to the people rather than getting people to the contest

Effective use of Facebook marketing to enhance reach and audience of the promotion through IPL 4

• Over 70,000 people on the page presently

Application to allow fans to register on Facebook

Godrej - PowerplayUnique app to identify the most loyal fans on the page

Khandani Rajdhani

Khandani RajdhaniContent strategy: Brand Awareness + Increasing footfalls

10,000 fans in the first month of operations

A showcase of pictures on Facebook of the delicious food that Rajdhani offers

Driving the audience from Facebook to Rajdhani outlets

Successfully running campaigns to establish Rajdhani Thali as the best Thali restaurant in India

Khandani RajdhaniSimple viral contests around occasions

Khandani RajdhaniCustomer engagement to increase footfalls

Monginis

Monginis Content Strategy: Increase online sales

10,700 fans in the first month of operations.

Currently at 37,200 fans

Integrating an e-commerce solution for the Monginis fan page allowing fans to order and gift their favorite cakes online to their friends.

We are using Monginis on twitter like a customer service tool.

The widest deployment of Foursquare India has seen till date. Over 450 location already registered. 450 more locations in the pipeline. Will allow each Monginis outlet to run local offers

Screenshots of the e-commerce platform for Monginis

Monginis Ecommerce

Monginis Birthday calendar application that picks your friend’s birthdays and reminds you. Even prompts you to gift them a cake.

Unified Florist

Unified FloristsContent Strategy: Increase online sales + User Engagement

Launched Unified Florists' “Geo-targeted” digital presence on Facebook

Development of a completely customized e-commerce platform for selling flowers

The e-commerce platform boasts of: Smart search functionality Apart from flowers there are chocolates, cakes, etc. for sale Complete payment solution on Facebook Built-in holiday list for occasion discounts completely automated

Currently delivering offline all across India and in the region of Philippines and United States of America

Screenshots of our e-commerce platform

Edu-Associates

Edu-AssociatesContent Strategy: Brand Awareness + Strategic fan acquisition

Launching Edu-Associate’s social presence on Facebook

India’s first job portal for teachers on Facebook

Recruiter application: Where teachers can upload their resumes and Universities can

search through them. Targeting to create a database of teachers & Universities online

Endeavour to positioning the fan page as a place for the betterment of education in India

World Series Hockey

World Series HockeyContent Strategy: Increase awareness about the tournament and the sport

An franchise based hockey tournament launched by Nimbus with official accreditation from IHF and HI

Page aims to create a buzz about the franchises, team owners, the tournament and the sport itself

Present strategy revolves around education about the game and its players.

Football Fest 2011

Football Fest 2011Content Strategy: Increase awareness about the tournament + sell tickets

A tournament launched by Celebrity Management group in Kolkata.

Will see Argentina and Venezuela play an official at the Salt Lake Stadium for the first time in India.

The page will act as a vehicle to build support for Football in India once the game is over

The game is being broadcasted live on ESPN

Pulse Mall (Pune)

Pulse Mall (Pune)Content Strategy: Build a base of shoppers who frequent the mall

A unique concept to stay away from the fierce competition of malls in the area.

Targeting the local community of Pune

Base of over 3000 people only from the Pune area who get early access to discounts, offers, schemes and contests in the mall.

Soon to introduce Foursquare local offers at store level

California University Silicon Valley

California University Silicon ValleyContent Strategy: Build interest among students for admissions

Prospective students will get an opportunity to know more about the university from the people who matter

Alumni will be able to connect with new and prospective student and help them qualify to the admission

The page will talk about the teaching methodology, student profile, campus, lifestyle, events, etc.

Setup programs on the page to identify deserving candidates and provide them grants and scholarships

Building a powerful online community relies on the ability to create an emotional connect with individuals and

thoughtfully draw them into becoming a powerful and loyal marketing tool which drives others to the experience.

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Yashraj Vakilyashraj@reddigitalmedia.com