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The philosophy
T h e p h i l o s o p h y
We show you specific ways to refine your approach to achieve better responses. Red Hot Branding™
is based on published psychographic research results and best practices from the fields of negotiations,
psychology, sales, marketing and online behavorial targeting.
Only the most relevant, engaging and timely message
is the key that will arrest the viewer,
affect them emotionally and move them to purchase.
The information we glean from a journey into your target audience’s brain is often key to your marketing
efforts, particularly the positioning of your product. It includes the audience’s activities, interests, and
opinions. You have to work through behavioral factors, economic factors, and even interpersonal factors to
get to the root of purchasing behavior. These are just a few of the questions we answer:
What are we saying and why?
What group of people represent our greatest opportunity?
What are they doing or thinking?
What would we like them to do instead?
What is the barrier between us and them?
How do we remove barrier?
[ ]
Wave 1
Wave 2
Wave 4
Wave 3
Web Design
Wireframe Creation
Naming/Logo/Product
Web Banners Set 1
Direct Mail 1
Meta data establishedCorp ID Package completed
Ad Concepts Presented
Social Marketing 1
SEM/SEO UpdateOutdoor Billboard1Outdoor Billboard2
Outdoor Billboard3
SEM/SEO Update
SEM/SEO Update
SEM/SEO Update
Social Marketing 3Social Marketing 2
Social Marketing 4
Web Stay-Fresh
Web Banners Set 2
TV/YouTube 1-2PR Launch Art. 1
PR Launch Art. 2-3PR Launch Art. 4-5
PR Launch Art. 6
Radio Spots 3-4
Radio Spots7-8
Radio Spots 5-6
TV/YouTube 3-4
Pitch New Ideas
Web Updates
Web Banners Set 3
TV/YouTube 5-6
TV/YouTube 7-8
Pitch New Ideas
Web Updates
Web Banners Set 4Direct Mail 2
Pitch New Ideas
• Web Re-Design – Submit New Design Homepage or any other sections
• Web Stay-Fresh – Take a second look at making sure the site is Fresh
• Web Banners Sets – Based on a Fresh conceptual campaign quarterly
• TV/YouTube – Write, Direct, Shoot Produce a TV and Youtube spot for Network TV / YouTube
• Direct Mailers – Direct Mail is more effective than spam. Four concepts.
• Pitch New Ideas – Every 90 Day Red Hot Joe Makes a Brand New Creative Pitch
• Social Marketing – Facebook Group and Widgets, Yahoo, Twitter, Wordpress Blog, Myspace, YouTube
Virul Video, Bebo, Flickr
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
ADVERTISING
CampaignsCopywritingCollateral MaterialsCorporate IdentityDirect Mail then e-blast3D AnimationInternet BannersOutdoor (Billboard)PrintRadioTelevisionHD Video PresentationsHD Full Length Features
RED HOT BRANDING™
Store Front DesignInterior DesignPOP SignageBrand CommunicationMerchandisingMenu BoardsProduct DevelopmentCross BrandingDuel BrandingSphereical BrandingImage AdvertisingPublic RelationsPsychographic Targeting
E-MARKETING
Content WritingContent ManagmentWeb Designe-mail CampaignsBanner Ad MarketingBehavioral TargetingOpt-in e-BlastsSpecial Offer FormsFlash SitesHTML SitesJoomla Backend AdminViral MarketingSearch Engine MarketingPHP CMS
CLIENTS (Past & Present)
Microsoft, Pizza Inn, Guaranty Insurance, Furr’s Cafeteria, Papa Johns, Gatorade, Colter’s Bar-B-Q, Eatzie’s, Lens Master, Baily Banks & Biddell, Samsill, GE, American Airline, Sprint and JC Penney.
Architectural ServicesDesigntex EnterprisesIA Interior ArchitectsMichael Malone ArchitectsBrokerage ServicesCushman And WakefieldJackson And CookseyConstructionAbstract ConstructionC. D. Henderson, Inc.Developer/OwnerBillingsley CompanyCentex Commercial DevelopmentCentex Development CompanyCentex Multi Family CommunitiesChampion Partners, Ltd.Colonnade Properties, Inc.Crescent Real Estate EquitiesFive Star Development CompanyGeneral Growth PropertiesJPI Companies
Landplan Development Co.Majestic Realty CompanyOlympus Hospitality GroupOpus South CorporationPrentiss Properties Limited, Inc.Proterra Properties, Inc.Financial/InvestmentBank of New York Asset SolutionsCapital America Client ServicesGE Capital Investment AdvisorsGE Capital Loan ServicesGE Capital Real EstateGenesis Capital AdvisorsHolliday Fenoglio FowlerHunt Private Equity GroupLone Star FundNomura Capital Asset ServicesOlympus Real Estate PartnersRosewood CorporationHealthcareHealthtech Rehabilitation, Inc.
Heritage Indiana Medical Group, P.A.Heritage Southwest Medical Group, P.A.Kaiser PermanenteLakepointe Medical CenterManufacturingAmerican Marazzi TileBurns ControlsIMS Connector Systems, GmbHSupreme Plastics, Inc.MiscellaneousAutomotive Oil Change AssociationCity of Farmers BranchCity of MesquiteJunior AchievementMcCall Insurance AgencyMobil OilRonald McDonald House of DallasRosario Water UtilitiesShell OilWells Furniture for Less
BringIt On!
BringIt On!
BringIt On!
BringIt On!
BringIt On!Goahead.Takeitwithyou!HelpsstrengthenandprotectteethfromcavitiesAndFightsbadbreathBubbleFruitflavorthatkidsloveSpeciallydesignedforkids3-8Convenientstand-uptube.
BringIt On!BringIt On!BringIt On!BringIt On!
where’s theColgate?where’s theColgate?where’s theColgate?
Ok. Who took
the toothpaste?
Ok. Who took
the toothpaste?
Ok. Who took
the toothpaste?
We’re Brushing.
We’re Brushing.We’re Brushing.
We’re Brushing.
who took
the Colgatewho took
the Colgate
Keep On
Brushin’Keep On
Brushin’
HelpsstrengthenandprotectteethfromcavitiesFightsbadbreathBubbleFruitflavorthatkidsloveSpeciallydesignedforkids3-8Convenientstand-uptube.
TheNewSpongebobColgateissogood,itmightendupjustaboutanywhere!
®
BringIt On!BringIt On!BringIt On!BringIt On!
where’s theColgate?where’s theColgate?where’s theColgate?
Ok. Who took
the toothpaste?
Ok. Who took
the toothpaste?
Ok. Who took
the toothpaste?
We’re Brushing.
We’re Brushing.We’re Brushing.
We’re Brushing.
who took
the Colgatewho took
the Colgate
Keep On
Brushin’Keep On
Brushin’
Helpsstrengthenandprotectteethfromcavities
Fightsbadbreath
BubbleFruitflavorthatkidslove
Speciallydesignedforkids3-8
Convenientstand-uptube.
SHREDTHE RED
make it fresh. make it over ice.make it real. make it fresh snow like powder beneath your feet. make this day count. make it exactly what you dreamed about. make it Coke.
make it a summer worth remembering. make it bigger than life. make it better than last summers boring meatloaf. make it real.
make it the hot sweaty of summer in your tricked out 1976 chevy with no AC. make it hot leather seat covers that can fry an egg.make it Coke.
FLAVA’SBACK!
make it a summer worth remembering. make it bigger than life. make it better than last summers boring meatloaf. make it real.
make it a SciFi summer full of Robocop and Star Wars. make it make it a war to remember.make it Coke.
LET’SDO THIS!
POUNDING ON
SOME DOORS?
Okay. SO the market iS pretty much in the crapper right?But aS far aS we’re cOncerned, the Only way tO Stay in the game iS tO make Sure yOur clientS knOw
yOu’re nOt Struggling
in thiS tOugh ecOnOmy. and ShOw up in 11 milliOn impreSSiOnS and that ShOuld dO the trick. with Our priceS mOre cOmpetetive
than ever, give uS a try and See yOur client BaSe grOw almOSt Over night. But whatever yOu dO dOn’t reSOrt tO Simply
pOunding On dOOrS. JuSt pick up the phOne Or mOuSe. call 214-696-5959 Or email [email protected].
STUBBORN
BUGGER.the natiOnS Balanced Budget Stuck in the drawer? yeah that happenS every few decadeS.
it’S darned fruStrating. But ShOw up in 11 milliOn impreSSiOnS and that ShOuld make thingS leSS wOrSe. with Our priceS mOre cOmpetetive
than ever, give uS a try and See yOur client BaSe grOw almOSt Over night. But whatever yOu dO dOn’t reSOrt tOpulling Out drawerS. JuSt pick up the phOne Or mOuSe. call 214-696-5959 Or email [email protected].
Our Live Chatis just that.
Live. With real humans.We know it’s a stretch but we
figured you would appreciate it.
More importantly, we can instantlyanswer any career questions you
may have. Helping you quickly seewhat Healthcare career suits you best.
Check it out right now. Just type your name.No login required: www.martinfletcher.com/chat
