Red Hot Penny Case Studies

INSERT CLIENT NAME

BY RED HOT PENNY

Some Case Studies

INSERT CLIENT NAME

Confidential - Copyright Red Hot Penny 2016

About usRed Hot Penny is a digital agency specialising in brand and creative, technical

development, digital marketing and end-to-end ecommerce solutions with offices in the UK, USA and Ireland.

Growing team of 40+ technical thinkers, creative brains & marketers

Deep creative & ecommerce heritage spanning more than 20 years

We specialise in delivering end-to-end solutions for retailers & online businesses

A strong background in technical & bespoke development in B2B sectors

2

INSERT CLIENT NAME


SEKO LogisticsOur strategic partnership with global fulfilment provider SEKO Logistics

means we can go deeper. With our digital services and SEKO’s global reach, we are able to provide brands an opportunity to achieve huge success.

Multi award-winning global logistics operation offering supply chain solutions

120 offices in over 40 countries boasting £500m+ annual revenue

Client list includes some of the biggest brands and retailers in the world

Together, we launch our clients in new markets on an international scale

3

INSERT CLIENT NAME

4Confidential - Copyright Red Hot Penny 2016

Digital MarketingCutting through the noise to deliver measurable results

Marketing Consultancy

Social Media

Content Marketing

Online Copywriting

Display Advertising

SEO

Paid Search

Link Building Strategies

Product Launches

Digital PR & Media Relations

Blogger Outreach

Conversion Optimisation

INSERT CLIENT NAME

Trusted by

Confidential - Copyright Red Hot Penny 2016 5

CLIENTS

INSERT CLIENT NAME


Crafting memorablesolutions for brands

CASE STUDIES

INSERT CLIENT NAME


Vector WatchCASE STUDY

CREATIVE / DIGITAL MARKETING / PLATFORM / LOGISTICS

INSERT CLIENT NAME

8

Vector Watch designs and develops wearable technology for the modern consumer, with global online presence and B2B channels in

America and the UK.

Red Hot Penny were appointed as Vector’s global end-to-end solution provider.

End-to-end Connected Commerce

Responsive website design & build

Product CGI’s & digital asset creation

Campaign photography & production

Product launches in USA & UK

Digital Marketing Services

Bespoke B2B technical development

Full SEKO 360 WMS integration (UK & USA)

INSERT CLIENT NAME



Mou LondonCASE STUDY

CREATIVE / DIGITAL MARKETING / PLATFORM / LOGISTICS

INSERT CLIENT NAME


Mou is the internationally recognised label for premium shoes and accessories in

luxurious natural fibres.

The brand is sold worldwide and online at destinations such as Net-a-Porter & Farfetch. Red Hot Penny is Mou’s full service agency of

choice.


Responsive website design & build

Digital Marketing Services


Full SEKO 360 WMS integration (UK & USA)

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Lipsy LondonCASE STUDY

PPC & SEO

INSERT CLIENT NAME

12

PPC Case Study

Lipsy began trading as a wholesale fashion brand in London in 1988. Acquired by retail

giant Next, Lipsy.com has now become one of the UK’s favourite online fashion

destinations.

Red Hot Penny were brought in to improve Lipsy’s search engine authority through SEO and PR as well as increasing online revenue

via PPC campaigns.

350

RESULT S

308

80

28

INCREASE IN PPC REVENUE YOY REDUCTION IN CPC

INCREASE IN PPC ROI YOY INCREASE IN SITE VISIBILITY YOY

% %

% %

INSERT CLIENT NAME

13

SEO Case Study

Our initial on boarding remit was on recovering the site from a Google recalculation that resulted in a drop in rankings, traffic and revenue. Being able to identify the reasons for the drop quickly allowed us to create a strategic campaign

that used both Red Hot Penny’s and Lipsy’s expertise and resource to provide a fully client / agency integrated campaign.

The campaign combined technical fixes, content strategy and link profiling to start the recovery but along with this we also educated the internal teams at Lipsy

on best practice and how best to incorporate SEO into their working day to help ensure the maintenance of the site is at the forefront of their minds.

37RESULT S

20

21

12.5x

INCREASE IN ORGANIC REVENUE YOY INCREASE IN CR

INCREASE IN TRAFFIC ORGANIC ROI

% %

%

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Marks & SpencerCASE STUDY

CREATIVE / PLATFORM / LOGISTICS

INSERT CLIENT NAME

15

Marks & Spencer is an established and well-loved household name, with multiple stores

across the UK.

M&S approached RHP to deliver their Connected Commerce model in order to

facilitate the bespoke school uniform arm of the business, utilising SEKO’s global freight-

forwarding and fulfilment networks.

Bespoke technical development

Onsite SEO Optimisation

Product Content Optimisation and Product Mgt

Full Technical SEO setup at site launch and submission to search engines.

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

River IslandCASE STUDY

CREATIVE / PLATFORM

INSERT CLIENT NAME

17

River Island is one of the most successful high street retailers in the UK, with over 60

years’ experience.

Following a technical error, River Island required a bespoke software development to

solve the business critical issue that was delaying a multi-million pound launch; mal-formed order labels were occurring on over

40,000 orders daily.

Mission critical technical B2B development

Project completed in just 1 week to minimise

impact on the business

Significantly reduced losses

INSERT CLIENT NAME


Iver AcademyCASE STUDY

CREATIVE / DIGITAL MARKETING / PLATFORM

INSERT CLIENT NAME

19

The Iver Academy is the leading make-up and hair academy for industry-based courses

in film, TV, theatre & fashion.

To introduce the new school, Iver Academy tasked Red Hot Penny with designing and

building their first-ever website. Alongside the website build, we provided SEO, Social

Media and Digital PR support to drive traffic.

Fully responsive site design and content management

Built to support course bookings, tutor

profiles and content on all courses

Digital Marketing support following website launch

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

SanDiskCASE STUDY


INSERT CLIENT NAME

21

SanDisk are currently the third-largest manufacturer of flash memory in the world with the a global turnover in the excess of

$3bn.

When SanDisk approached Red Hot Penny, their European operation was suffering

from poor internal communication. They required a solution to develop its retailer

and distributer list to better understand the complete channel.


Significant admin cost savings & streamlined

localisation

Higher levels of retailer & distributor

engagement

Improved state of European communication

through higher quality localised content

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

LoweproCASE STUDY


INSERT CLIENT NAME

23

Lowepro is one of the world’s leading photography equipment brands.

Red Hot Penny were appointed to build Lowepro’s .co.uk, .fr and .de websites. This included all translations and localisations

of content. We also created content for their newly launched Amazon+ store.

Launch responsive UK, FR and DE sites

Product Content Creation for all channels –

SEO Optimisation in English, French &

German on localised sites.

Completed all translations in French, Spanish,

Italian and German.

Full SEO onsite optimisation and technical

migration onto new ecommerce plarforms

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

BodasCASE STUDY

CREATIVE / PLATFORM / LOGISTICS

INSERT CLIENT NAME

25

Bodas is a lingerie, nightwear, loungewear and swimwear brand with stores in

London, Glasgow and a growing global wholesale presence.

We provided an end-to-end solution for Bodas, allowing them to increase their

online sales and business potential.


Ecommerce website design & development

Bespoke B2B workflow development

Full SEKO 360 WMS integration

B2C, B2B and Store integrations

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Taylor MorrisCASE STUDY

DIGITAL MARKETING

INSERT CLIENT NAME

27

Founded in 2013 by life-long friends Hugo Taylor and Charlie Morris, Taylor Morris is a British eyewear brand based in London.

With a positive offline reputation through their Harvey Nichols and Selfridges, Taylor

Morris appointed Red Hot Penny to increase their online sales through digital

marketing.

Worldwide blogger outreach and gifting

Global paid social campaigns and user

generated content

Search Engine Optimisation support

PPC campaign management

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

The Crown EstateCASE STUDY

CREATIVE / DIGITAL MARKETING

INSERT CLIENT NAME

29

The Crown Estate is the independent organisation that owns and manages

locations across the country including Windsor Great Park.

Red Hot Penny were tasked with revitalising the Windsor Great Park

website, providing creative direction and consultancy. We completed the responsive site while following their new branding.

Online brand development and positioning

Website design and build

Responsive website – for desktop, tablet and mobile

Full SEO Optimisation and site migration

Online copywriting to produce all content –SEO friendly

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Larsson & JenningsCASE STUDY

DIGITAL MARKETING

INSERT CLIENT NAME

31

Larsson & Jennings is an Anglo-Swedish label creating contemporary watches.

The brand appointed Red Hot Penny to support the business’ ecommerce operation and further develop their impressive rapid growth through digital marketing, mainly

focusing on PPC.

65

RESULT S

850INCREASE IN NET PROFIT

RETURN ON PPC INVESTMENT

%

%

145REVENUE INCREASE FOR Q4 2015

%

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Red7 CASE STUDY

DIGITAL MARKETING

INSERT CLIENT NAME

33

Red7 is a leading hen & stag company, established over 18 years ago. Red7 appointed Red Hot Penny to increase their market share

through a creative digital strategy.

We began by producing a creative content campaign named ‘The World’s First Mankini

Emoji – we created 8 hen & stag themed emojis and distributed them through all

marketing channels.

186

RESULT S

260

6.8

183

INCREASE IN SOCIAL REFERRALS TOTAL SESSIONS ON MICROSITE

PR COVERAGE CIRCULATION INCREASE IN JAN 2016 PPC LEADS

% k

m %

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Mocha SaltCASE STUDY

DIGITAL MARKETING

INSERT CLIENT NAME

35

Mocha Salt are an Australian swimwear label, designing tailored swim shorts for men that are styled for the city as well as

the beach.

The brand tasked Red Hot Penny with broadening their reach in the UK & Australia across various platforms,

specifically managing their Social Media, SEO and Digital PR.

UK & Australia online & print PR outreach

Blogger gifting and management

Product placement support & sample allocation

Global paid social campaigns

Search Engine Optimisation support

INSERT CLIENT NAME


Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016Confidential - Copyright Red Hot Penny 2016

Sir PlusCASE STUDY

DIGITAL MARKETING

INSERT CLIENT NAME

37

Sir Plus is a British born clothing brand that makes all of their products using surplus fabric, a technique known as

‘cabbage’.

Red Hot Penny were tasked with increasing traffic to their online store, focusing on

raising brand awareness.

49

RESULT S

353REDUCTION IN BOUNCE RATE

PRESS COVERAGE CIRCULATION IN 2015

%

m

191INCREASE IN KEYWORDS TOP 3 POSITIONS

%

INSERT CLIENT NAME


USA

Red Hot Penny Chicago,

SEKO Logistics,

1100 Arlington Heights Road,

Suite 600,

Itasca, IL 60143, USA

+1 630 919 4908

United Kingdom

Red Hot Penny,

Rubra 1, Mulberry Business Park,

Fishponds Road,

Wokingham,

Berkshire, RG41 2GY

+44 (0)118 324 9000

Ireland

Red Hot Penny Ireland,

Unit 1, Northwest Business Park,

Ballycoolin,

Dublin,

D15 NYH4

+353 (0)1 437 2637

redhotpenny.com

Date post:	13-Apr-2017
Category:	Documents
Upload:	david-schulhof
View:	56 times
Download:	0 times

Red Hot Penny Case Studies

Documents