Contemporary Media REGULATIONCritical Perspectives In Media

Section B

UNIT:

G325

Watch the following extract: http://www.youtube.com/watch?v=3EvUzzbzFNc

WHO SHOULD BE HELD ACCOUNTABLE?

The media (the network that produces the show, the distributor)?

Jenny Jones?

The perpetrator?

DISCUSS AND LIST DOWN YOUR REASONS

THE VERDICT

Schmitz was found guilty of second degree murder in 1996 and sentenced to 25–50 years in prison.

In 1999, the Amedure family (Victim) sued The Jenny Jones Show, Telepictures, and Warner Bros. for the ambush tactics and their negligent role that led to Amedure's death.

In May, the jury awarded the Amedures $25 million.

The jury found that the Jenny Jones Show was:• Irresponsible• Negligent• Intentionally created an explosive situation without due

concern for the possible consequences.

Time Warner's defence attorney later claimed the verdict would cause a chilling effect on the industry.

Q1. Unit G325 Critical Perspectives In MediaSection B

What is REGULATION?

What is: REGULATION?Putting it in to Context

0 Regulation is a kind of control placed on organisations within thousands of different industries (Specifically in the UK).

0 Most regulators carry out their duties in order to protect or avoid/prevent harm from being done to the most vulnerable members of our society.

0 Organisations and industries maybe independent or government run/owned, and must abide by the law. TASK:

As students, you will have experienced school inspections by OFSTED.

What was your experience of OFSTED? Do you think it made any difference to the quality of your education at school?

Is it a good thing? If so why? What other industries in our society are regulated? Why?

Why Does the MEDIANeed to be Regulated?Unit G325 Critical Perspectives In MediaSection BQ2.

THE MEDIA:Why does it need to be Regulated?

0 1) To ensure that the content of TV programmes or adverts is appropriate for the viewer.

0 2) To Ensure that powerful media companies do not abuse their power.

0 3) The media can be seen as very influential (Often for Children) which could be seen as dangerous.

0 4) Criminals often state that their actions are the fault of a film, music video or computer game – this is often tackled in court.

0 The regulation that exists today is a lot softer than the regulation of the past because the government wants the media to make efforts to be responsible in what they do and how they do it. However, following the phone hacking scandal of 2011/12, we expect future regulation to become stricter.

In your exam, you need to focus on regulation of the UK Media. The UK media needs to be regulated for many different reasons:

What type of Regulation is:PRO-AC-TIVE& RE-AC-TIVE?

Unit G325 Critical Perspectives In MediaSection BQ3.

There are two types of regulation:

Pro-ac-tive & Re-ac-tive

0 Pro-ac-tive regulation refers to organisations that are set up to pre-regulate the media before it becomes public access.

0 Re-ac-tive regulation refers to organisations that responded to regulatory situations that are already made public, and are highlighted through raised concerns.

Unit G325 Critical Perspectives In MediaSection BQ4.

Define:STATUTORY REGULATION& SELF-REGULATION

0 As well as proactive and reactive forms of regulation, there are two further types:

0 Statutory regulation means that the regulatory body has been set up by an act of parliament, because it is considered to be in the best interests of the public.

0 For example, school inspections carried out by Ofsted are a form of statutory regulation. 0 Ofcom are a statutory regulator, meaning that in order for it to be created in 2003, a long process had to take place

where the Houses of Parliament discussed the regulation area and whether the regulators that existed in the 1990’s could continue to work effectively in the next 10-15 years. Once this had been debated, a discussion paper is written, checked, and questions raised. After this, the document is amended, and debated more, then finally the Queen agrees the act, and it becomes law.

0 Self regulation means that an industry which doesn’t want the government to interfere with the way in which it operates, sets up a system where people from inside the industry regulate each other.

0 It is the process whereby an organization is asked to monitor its own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a governmental entity monitor and enforce those standards.

0 A criticism of self regulation is that there can be a lack of objectivity, as was the case with the PCC’s investigation of the phone hacking scandal which took place 2003 -2010. The general public only found out about how widespread phone hacking was during the Leveson Enquiry.

Statutory - Regulation

Self - Regulation

Who are the Regulation Bodies:OFCOM/PCC/ASA/PEGI/BBFC?Unit G325 Critical Perspectives In MediaSection B

Q5.

Regulatory Bodies(Media Specific)

Statutory Regulated – Reactive Regulation

0 OFCOM = Office Of Communication0 Regulates all TV & Radio in the UK.0 Biggest Regulator – Very Powerful –

Receives £122m per year.0 Have their own broadcasting code (‘The Code’)

containing rules & principles.0 Aim to protect the public discrimination, and

from harmful or offensive material.0 Monitor Product Placement.0 Responds to any complaints made about

broadcasting.

‘Organisations/Bodies’

NOT COMPANIES

(They do not

make a profit)

OFCOM receives complaints from X Factor viewers

0This is Zoe Alexander. She Auditioned for Xfactor to discover her own identity.

0Think carefully. Why do you feel OFCOM received Complaints about her audition?

0What was wrong?

http://www.youtube.com/watch?v=sjQwLOA-hBs

ANGRY X FACTOR REJECT FAILS WITH OFCOM COMPLAINT AGAINST SHOW

0 A Pink tribute act who lashed out after she failed to get through to the next round of the X Factor has lost her complaint against the show.

0 TV watchdog Ofcom said that judge Gary Barlow appeared to tell a member of the production team "we needed one of those" in untransmitted footage after Zoe Alexander's outburst.

0 The production team member, who had approached the judges to talk about what had happened, replied "we got one".

0 The TV regulator said that the "exchange suggested to Ofcom that it was possible that some of those involved with the production may have thought it was useful to the narrative and drama of the programme to have an incident of this nature.“

0 But it rejected Miss Alexander's complaints about the way she was presented in the ITV show, adding: "In Ofcom's view the programme showed a slightly edited, but accurate, version of what happened."

THE MEDIA:Why does it need to be Regulated?

1) To ensure that the content of TV programmes or adverts is appropriate for the viewer

Guess which advert was:

1) Banned After Complaints2) Shown after 9pm3) Did Not Make it to TV?

http://www.youtube.com/watch?v=aUxpct269Ko

http://www.youtube.com/watch?v=lSPNfFN-e1s

http://www.youtube.com/watch?v=HnL-7x4n4d8

Regulatory Bodies(Media Specific)

Self-Regulation – Reactive Regulation

‘Organisations/Bodies’

NOT COMPANIES

(They do not

make a profit)

0 PCC= Press Complaints Commission0 Regulates all Press in the UK.0 Focuses on the editorial content of

newspapers and magazines (+ Websites).

0 Also monitors the conduct of journalists and

if so hold editors to account.0 Strives to protect the rights of individuals,

while preserving appropriate freedom of

expression for the press.0 Responds to any complaints made about the

press.

THE MEDIA:Why does it need to be Regulated?

2) To Ensure that powerful media companies do not abuse their power

What and Why?

Why have I chose this image?

Regulatory Bodies(Media Specific)

Self-Regulated – Reactive Regulation

‘Organisations/Bodies’

NOT COMPANIES

(They do not

make a profit)

0 ASA=Advertising Standards Authority0 Regulates all advertising in the UK.0 Not funded by the UK government and cannot

interpret or enforce legislation.0 Its role is to regulate advertisements, sales

promotions and direct marketing.0 Its ‘code of advertising practice’ ensures no

one is likely to be mislead by inaccuracy,

ambiguity, exaggeration, or omission.

0 Responds to any complaints made about

advertising.

What is controversial?

What is controversial?

Regulatory Bodies(Media Specific)

Self-Regulated – Proactive Regulation

‘Organisations/Bodies’

NOT COMPANIES

(They do not

make a profit)

0 PEGI=Pan European Game Information0 Regulates all video game content.0 Established in 2003 – Became the only game

regulator in 2012 taking over from the BBFC.

0 Set up by the Interactive Software Federation

of Europe (ISFE)0 PEGI has five age categories: 3-7-12-16-18. All

of which include a short content description

(What can be expected)0 PEGI online was set up in 2007 to protect

internet uses when gaming online.

Regulatory Bodies(Media Specific)

Self Regulation (Statutory Elements) - Proactive Regulation

‘Organisations/Bodies’

NOT COMPANIES

(They do not

make a profit)

0 BBFC = British Board of Film Classification

0 Regulates all classification and censoring of

films released in the UK.0 Has statutory requirements to regulate DVD’s,

video’s, and some computer games.0 Funded by the film industry.0 Distributes age certificates and consumer

advice on the age suitability of the film.

0 Also responds to any complaints made about

films.

Round up Quiz

The BIG 5 0 What is regulation?

0 Give me ONE reason for regulating the media

0 What is self regulation?

0 What is the different between a pro-active and re-active regulation body?

0 Is the BBFC a pro-active or re-active regulatory body?