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Regional Centre for Culture Logo Usage and Identity Guide
Page 1Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Regional Centre for CultureLogo Usage and Identity Guide
Page 2Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Table of Contents
P.3 Identity RationaleP.4 Primary – Stacked LogoP.5 Inline LogoP.6 LogomarkP.10 Colour P.12 ApplicationP.13 Clear SpaceP.14 Minimum SizeP.15 Improper UseP.16 TypographyP.17 FormattingP.21 Formatting Application
Page 3Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Identity RationaleThe design expresses layering and multi-faceted experiences. There are multiple layers to the experience that the Regional Centre for Culture will deliver for regional Victoria. Many different people and communities will experience and engage with the program. The multiple layers of the organic circle combine these ideas and represent it. The layering of the logo gives the symbol an iconic visual appeal.
The movement throughout the symbol is designed to evoke a sense of travelling. The lines of the logo are reminiscent of the gradient contours on a geographical map.The journey of the eye around the logo is symbolic of the travel throughout Victoria.It also alludes to the journey the Regional Centre for Culture will be undertaking.
It carries with it an iconic shape and is compact. The base shape is an organic circle representing completion and giving a natural essence. This creates a peaceful and simplified idea of enrichment.
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Primary – Stacked Logo
Page 5Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Inline Logo
Page 6Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Logomark
Page 7Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Identity ColoursThe Regional Centre for Culture preferred colour palette is made up of 2 distinct monotone colours with black and white as the core colour palette. This page provides a guide for reproduction of theses colours across print and screen applications. If colour is to be used, see preferred colourway on Page 8. Colour is to be used purposefully to create impact. The use of colour must work harmoniously with the yearly program identity. Orange is the primary colourway as it has a large spectrum of earthy tones while having the required visual impact.
Why Black and White?It is important that the RCC identity allows for flexibility when dealing with the yearly program identities. The black and white provides an overarching scheme that is powerful yet simple to implement alongside other identities.
Colour reproduction• CMYK refers to the four process colours (cyan, magenta, yellow and black) used in conventional offset printing. (Combinations of these colours in varying percentages create a large spectrum of other colours.)• RGB refers to red, green and blue. Computer monitors (and other screens) represent colours as combinations of red, green and blue.• Percentages (or tints) of the colours specified here may also be used, particularly in situations where variety is required (e.g. page layouts).• Should you choose to print this document on a colour printer, it is important to match the desired colours to the correct settings.
Colours for print• CMYK
Colours for on-screen• RGB
Process BlackC:0 M:0 Y:0 K:100
R:0 G:0 B:0#000000
Rich BlackC:40 M:20 Y:20 K:100
R:0 G:8 B:16#000810
WhiteC:0 M:0 Y:0 K:0
R:255 G:255 B:255#FFFFFF
Page 8Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Colour TreatmentThe mono versions of the logomark are the prefered mark across all platforms and touchpoints. Keeping this level of consistency allows for the strong graphic nature of the mark to have the greatest impact.. The black and white versions are versatile yet sophisticated.
Page 9Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
PMS 1485 CC:1 M:35 Y:66 K:0 R:246 G:176 B:105
#F6B069
PMS 1375 CC:1 M:50 Y:99 K:0 R:245 G:147 B:33
#F59321
PMS 7499 CC:7 M:8 Y:26 K:0
R:237 G:226 B:194#EDE2C2
PMS 7683 CC:83 M:60 Y:0 K:0 R:56 G:105 B:178
#3869B2
PMS 7579 CC:3 M:78 Y:100 K:0
R:233 G:94 B:36#E95E24
PMS 533 CC:89 M:79 Y:46 K:45
R:35 G:46 B:71#232E47
Identity ColourwayThe colourway draws on ‘earthy’ tones and influences while providing a range of colour options to keep the branding flexible when working with other programs. Versatile primary ‘earthy’ colours ranging from bright and powerful to subtle and subdued. The Secondary colours should be used to highlight the RCC brand elements where appropriate and to act as accent colours.
Primary Colourway
Secondary Colourway
Page 10Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Colourway TreatmentThe mono versions of the logomark is the prefered mark across all platforms and touchpoints. Keeping this level of consistency allows for the strong graphic nature of the mark to have the greatest impact. If a colour option of the logo is required, below are examples of how the colour can be applied.
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Application
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Application
Page 13Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Clear SpaceWhen surrounded by other objects (e.g. text, images, other logos) it is important that the Regional Centre for Culture logo is given enough space to breathe. The guide to the left indicates a basic formula for calculating the minimum ‘clearspace’ using the width of the inner element from the logomark. This guide can be used across all logo lockups (No elements should enter this defined area).
Page 14Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
10mm
20mm
30mm
Minimum SizeAdhering to these minimum size specifications ensures legibility and clarity of the Regional Centre for Culture Logotypes. All Lockups can be used when small reproduction is required - the most suitable should be selected. *Note examples below not to scale.
Page 15Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Improper UseThe following are examples of the RCC logo applied incorrectly.• Don’t use low resolution files for print• Don’t use logo colour other than those specified in the guidelines• Don’t alter the logo from its original form by editing shapes• Don’t alter the logo from its original form by stretching or distorting it
Page 16Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
TypographyMessina Sans Regular is used for titles and body copy in print - It should be used for internal correspondence and external materials. Helvetica Regular can be used for screen applications as it is available as a system font. When there is a need for greater hierarchy distinction, Messina Sans Bold can be used.
Messina Sans Light
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+|}{“:?><
Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+|}{“:?><
Typeface
Messina Sans Regular
Headings
20pt / 24
Body Copy
10pt / 13
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Page 17Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Formatting
RCC Logo given clear space at the top of the page. Used when RCC needs strongest hierarchy.
Content
Information and organisation logos
Page 18Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Formatting
RCC Logo side by side with other content. This formatting promotes partnership and harmony with other program material.
Content
Information and organisation logos
Page 19Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Formatting
The RCC logo needs to be larger than other logos on any collateral as it is the parent program. The identity allows for the logo position to be moved around for flexibility – This example has the RCC logo centred.
Content
Information and organisation logos
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Formatting
RCC Logo laying over the top of the content. This formatting demonstrate an interaction and intermingling of hierarchy - it promotes partnerships. This formatting promotes the idea of the RCC ‘Stamp’ logomark.
Content
Information and organisation logos
Page 21Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
2018
The Regional Centre for Culture program is a Victorian Government initiative
Dear xxxxx Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis tincidunt nunc, in consectetur quam. Ut pulvinar accumsan neque id ornare. Ut et commodo metus. Cras sed vestibulum felis. Maecenas vel mollis lorem. Integer elementum ultricies dolor, in congue justo blandit nec. Fusce scelerisque luctus felis. Praesent ultrices nulla justo, sit amet egestas lacus luctus in.
Nullam feugiat nisl urna, id sodales lacus fermentum et. Vestibulum vehicula velit leo, eget laoreet velit suscipit in. Sed ut nisi scelerisque neque vehicula volutpat sit amet ac lectus. Duis et pellentesque est. In faucibus, metus sit amet vehicula efficitur, dui risus volutpat libero, eget commodo est felis quis dui. Proin ullamcorper enim tincidunt aliquam consequat. Sed aliquet ac massa id mattis.
Duis scelerisque nisi eget arcu semper vestibulum. Phasellus lacinia, felis vel sagittis semper, turpis nulla pulvinar tortor, ut venenatis ex turpis sit amet nibh. Phasellus accumsan arcu quis nunc consequat sollicitudin. Mauris varius sed ipsum non euismod. Curabitur urna ligula, scelerisque et laoreet non, volutpat sed nisi. Vivamus sodales nisl iaculis, aliquet dui quis, mattis ligula. Vivamus non massa quis nisi efficitur luctus sit amet eget nunc. Ut et fermentum nisl, blandit viverra libero. Vestibulum id maximus nisi. Etiam malesuada nibh vel risus efficitur, ut euismod neque rhoncus. In ac venenatis sapien, non maximus tortor. Donec volutpat finibus lorem sit amet efficitur. Aenean vitae vestibulum dui, et malesuada eros.
Maecenas viverra leo nisi, quis gravida nisi egestas sed. Curabitur tincidunt nisi non blandit aliquet. Vestibulum sit amet nunc orci. Mauris vulputate, nibh et suscipit mattis, urna massa facilisis felis, sed convallis metus lacus et odio. Sed consectetur ut metus et interdum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam erat volutpat. Proin eget consectetur elit. Praesent venenatis nibh sapien, sed sollicitudin magna luctus sed.
Phasellus vel suscipit nibh, eu efficitur lectus. Nunc mi turpis, tincidunt vitae mi blandit, pharetra ornare enim. Integer dignissim congue commodo. Nullam eu efficitur lectus. Mauris sit amet metus sem. Donec porta sodales lectus et vulputate. Suspendisse nec lorem eu tellus auctor dapibus vitae vel nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam pellentesque
Thank you
Formatting Application – Letterhead (1)
RCC Logo used as header.
Content
Information and organisation logos
Page 22Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
2018
The Regional Centre for Culture program is a Victorian Government initiative
Dear xxxxx Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed quis tincidunt nunc, in consectetur quam. Ut pulvinar accumsan neque id ornare. Ut et commodo metus. Cras sed vestibulum felis. Maecenas vel mollis lorem. Integer elementum ultricies dolor, in congue justo blandit nec. Fusce scelerisque luctus felis. Praesent ultrices nulla justo, sit amet egestas lacus luctus in.
Nullam feugiat nisl urna, id sodales lacus fermentum et. Vestibulum vehicula velit leo, eget laoreet velit suscipit in. Sed ut nisi scelerisque neque vehicula volutpat sit amet ac lectus. Duis et pellentesque est. In faucibus, metus sit amet vehicula efficitur, dui risus volutpat libero, eget commodo est felis quis dui. Proin ullamcorper enim tincidunt aliquam consequat. Sed aliquet ac massa id mattis.
Duis scelerisque nisi eget arcu semper vestibulum. Phasellus lacinia, felis vel sagittis semper, turpis nulla pulvinar tortor, ut venenatis ex turpis sit amet nibh. Phasellus accumsan arcu quis nunc consequat sollicitudin. Mauris varius sed ipsum non euismod. Curabitur urna ligula, scelerisque et laoreet non, volutpat sed nisi. Vivamus sodales nisl iaculis, aliquet dui quis, mattis ligula. Vivamus non massa quis nisi efficitur luctus sit amet eget nunc. Ut et fermentum nisl, blandit viverra libero. Vestibulum id maximus nisi. Etiam malesuada nibh vel risus efficitur, ut euismod neque rhoncus. In ac venenatis sapien, non maximus tortor. Donec volutpat finibus lorem sit amet efficitur. Aenean vitae vestibulum dui, et malesuada eros.
Maecenas viverra leo nisi, quis gravida nisi egestas sed. Curabitur tincidunt nisi non blandit aliquet. Vestibulum sit amet nunc orci. Mauris vulputate, nibh et suscipit mattis, urna massa facilisis felis, sed convallis metus lacus et odio. Sed consectetur ut metus et interdum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam erat volutpat. Proin eget consectetur elit. Praesent venenatis nibh sapien, sed sollicitudin magna luctus sed.
Phasellus vel suscipit nibh, eu efficitur lectus. Nunc mi turpis, tincidunt vitae mi blandit, pharetra ornare enim. Integer dignissim congue commodo. Nullam eu efficitur lectus. Mauris sit amet metus sem. Donec porta sodales lectus et vulputate. Suspendisse nec lorem eu tellus auctor dapibus vitae vel nunc. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam pellentesque
Thank you
Formatting Application – Letterhead (2)
RCC Logo used as header.
Content
Information and organisation logos
Page 23Willett Marketing — Regional Centre for Culture – Logo Usage and Identity Guide
Formatting Application
