LOGO USAGE GUIDELINESFOR THIRD PARTY USERS

Genesis Hospitality Corporation Corporate Identity

December 2014

THE MARK

THIS IS THE CORPORATE LOGO OF GENESIS HOSPITALITY CORPORATION. This logo was redesigned in 2014 to create a more classy look and feel while still being identified with the original mark. Please read through this packet to ensure that in an effort to maintain professionalism, the use of the Genesis Hospitality Corporation logo remains consistent.

COLOR

LOGO COLORThe full version of the logo should be used whenever possible. In print applications, it can be reproduced with either spot colors, a 4-color (CMYK) process, or RGB if being used on screen.

Pantone123 C

Pantone7766 C

Pantone 7733 C

Pantone Black C

C: 0M: 23Y: 91K: 0

R: 255G: 199B: 44

C: 32M: 25Y: 100K: 1

R: 180G: 169B: 31

C: 91M: 31Y: 90K: 21

R: 0G: 112B: 65

C: 66M: 64Y: 67K: 67

R: 45G: 41B: 38

SPOT COLORIn certain printing applications the logo should print in the Pantone (PMS) colors listed.

GRAYSCALE If printing is limited use a grayscale option. There are two versions available. Use either version that suits the background.

RGB COLOR If the logo is being used for television, web, email or any other on-screen application the web RGB version should be used.

4-COLOR PROCESS In printing full color the logo should be printed using CMYK 4-color process.

LOGO DO’S

THE FULL-COLOR LOGOThe preferred full-color logo should always appear on white. If a white background is not available–or the intended application is not known–a full-color version on a white background has been created and may be used.

For example: This option is recommended when using a full-color logo on backgrounds that compete with the readability of the mark.

LET IT BREATHEAn important element in the Genesis Hospitality Logo is its clear space. This will ensure a consistent look to the brand as well as protect the logo from distrations within the layout.

LOGO DON’TS

PRESERVING THE BRANDThe examples below illustrate a number of incorrect uses and are not intended to be a complete list. Never apply these examples.

DO NOT use the full-color logo on a colored background

DO NOT use the full-color reversed logo on too light of a background

DO NOT use the logo on a complex photo or patterned background

DO NOT alter the font DO NOT squish the logo DO NOT stretch the logo

DO NOT angle the logo DO NOT re-arrange the logo elements

DO NOT upscale the logo causing “pixelation”

BLACK AND WHITE LOGO

File types: .eps, .jpg, .png

FULL-COLOR LOGO

File types: .eps, .jpg, .png

VERSIONS PROVIDED:

FILE TYPE’S

The Genesis Hospitality Corporation logo has been distributed in several different file types. The file types and their intended usage are as follows:

.PNG These files have transparent backgrounds and should be carefully used following the guidelines mentionedin this packet.

.JPGThese files have solid color backgrounds and should be used when you are unsure if the background upon whichyou are placing the logo follows the guidelines mentioned in this packet.

.EPS These files require design software to use. They are included for use when printing large scale as they will notdistort or become “pixelated” no matter how large they are printed and are often required by professionalprinting companies.