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REGISTER YOUR TEAM TODAY! WWW.SPORTS-FORUM.COM
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  • REGISTER YOUR TEAM TODAY! WWW.SPORTS-FORUM.COM

  • National Sports Forum | www.sports-forum.com

    *Speakers & sessions subject to change

    ALL PROGRAMMING WILL BE HELD AT THE GEORGIA INTERNATIONAL CONVENTION CENTER

    2.

    BREAKOUT SESSIONS AT A GLANCE

    MONDAY AM MONDAY PM TUESDAY AM TUESDAY PM

    SPONSORSHIP Owning A Crowded Sports Market2020 NSF Corporate and

    Industry SurveyBuilding Local Content for

    Global BrandsKelly’s Corner: Sponsorship

    From Where I Sit

    MARKETING Cater To Your Fans From Seat To StreetFOMO No More: Experiences

    Are The New ROI

    Celebrating Anniversaries, Championships &

    Commemorative Events

    Tattoos & Tombstones: The Foundation To Winning The Hearts Of Sports Fans In The

    Online Era

    TICKET SALES Why We Hired SAMKnowledge is Profit: Turning In-Venue Tech Into A Year-

    Round Relationship

    Ticket Sales : A Manager's Perspective

    Winning High Consequence Conversations

    SENIOR MANAGEMENT/E-SPORTS

    Changing The Mindset for Changing Consumers

    Green Is The New Black: How the Atlanta Falcons, Atlanta FC and

    Mercedes Benz Stadium are Creating “Triple Bottom Line” Returns

    Putting On The Ultimate Esports Events

    How To Keep The Bias Out Of The Hiring Process: Marketing Diverse Backgrounds To The

    Industry

    BUSINESS DEVELOPMENT/SOCIAL MEDIA

    Cracking The Code: A Masterclass To Winning In

    CPG(BD)

    Tik Tok And The Philadelphia Eagles

    (Social Media)

    Selling is an Away Game: Competing & Closing Business

    in a Complex World(BD)

    Nine Tips On How To Host A Best-In-Class Partner Summit

    (BD)

    INSIDE SALES/FAN ENTERTAINMENT

    Social Mining: Finding New Fans On Social Platforms

    You Can't Have Cranky Employees & Happy

    Customers (Fan Entertainment)

    The Evolution of the Secondary Market & How Teams Can

    Leverage it to Grow Sales to Consumers

    (IS)

    Food & Beverage: Pricing and Payment Strategies

    NON-TRADITIONAL REV.Leveraging Events With Premium Members &

    Sponsors (NTR)

    The Ying And Yang Of Managing & Operating A

    Private Events Team(NTR)

    Utilizing Social Media to Generate Private Event Leads

    (NTR/Social Media)TBA (NTR)

    WILD CARDLeveraging AI To Improve

    Custimer Engagement Experience

    (Technology)

    What Can Traditional Sports Learn From Real E-Sports?

    The Six Best Ideas You Should Be Doing Now Best of the 2020 Tech Tank

    MONDAY AM TUESDAY AMMONDAY PM TUESDAY PM

  • Time PROGRAM (All Events at Georgia International Convention Center) SESSION LEADERS

    9:00 am CASE CUP COMPETITION (At Atlanta Airport Marriott Gateway)

    9:00 am RETENTION & CUSTOMER SERVICE WORKSHOP [NEW!] Open to All CSW Comittee, Ron Contorno, Full House Solutions & Bill Nielson, 4FRONT

    10:00 am BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT (BDSE) WORKSHOP Private workshop BDSE Committee

    INSIDE SALES MANAGERS (ISM) WORKSHOP Presented by: Private Workshop ISM Committee

    11:00 am SUNDAY BRUNCH (Provided at Georgia International Convention Center)

    12:00 pm NON-TRADITIONAL REVENUE (NTR) WORKSHOP Open to All NTR Committee

    RTSE (RACES, TOURNAMENTS, & SPECIAL EVENTS) WORKSHOP Open to All Dave Muye, FELD Entertainment, Inc. & John Davis, Churchill Downs

    GETTING THE MOST OUT OF THE NSF TRADE SHOW Open to All David Brown, idegy, inc. & Ron Contorno, Full House Solutions

    MLB WORKSHOP Private Workshop Brian Richeson, Tampa Bay Rays & Paige Farragut, Texas Rangers

    NFL WORKSHOP Private Workshop Brent Schoeb, San Francisco 49ers & Dannon Hulskotter, Minnesota Vikings

    ARENA (NBA & NHL) WORKSHOP Private Workshop Karlis Kezbers, Oklahoma City Thunder, Eric Stisser, St. Louis Blues & John Durbin, Pegula Sports & Entertainment

    MiLB WORKSHOP Private Workshop Andy Milovich, Frisco RoughRiders & Chip Maxson, Sacramento River Cats

    HEALTHCARE SPONSORSHIP WORKSHOP [NEW!] Private Workshop David Martin, Motion2 Consulting & Morgan Hamlin, VCU Health

    2:30 pm AFTERNOON SNACK (Provided at Georgia International Convention Center)

    2:50 pm INNOVATION LAB Open to All Dan Migala, 4FRONT & Brian Gainor, 4FRONT

    CORPORATE PARTNERSHIP & BRAND ACTIVATION WORKSHOP (Includes Tech Tank) Open to All Lisa Woodward, Anheuser-Busch, Dave Mullins, rEvolution & Brett Baur, Monumental Sports & Entertainment

    MARKETING & FAN ENGAGEMENT WORKSHOP (Includes Tech Tank) Open to All Mary Pink, Iowa State, Aalum Jaffer, Maple Leaf Sports & Entertainment & Alexa Linger, Navigate Research

    TICKET SALES & STRATEGY WORKSHOP (Includes Tech Tank) Open to All Tom Sheridan, Touch-A-Prize, Tim Zenner, Detroit Lions & Josh Feinberg, Oakland A’s

    ESPORTS WORKSHOP Open to All Kye Browning, XLIVE

    5:30 pm BUSES DEPART GEORGIA INTERNATIONAL CONVENTION CENTER FORMERCEDES BENZ STADIUM

    6:00 pm

    2020 SUNDAY NIGHT DAKTRONICS WELCOME RECEPTION Hosted by AMB Sports & Entertainment & Levy Restaurants

    TOUR OF MERCEDES-BENZ STADIUM

    COCKTAILS AND APPETIZERS AT MERCEDES-BENZ STADIUM

    National Sports Forum | www.sports-forum.com

    SUNDAY, FEBRUARY 9

    ANDY MILOVICHPresident & General Manager

    Frisco RoughRiders

    BRIAN RICHESON

    VP, Corporate PartnershipsTampa Bay

    Rays

    NICOLE METZGER

    Chief Revenue Officer

    Clemson Sports & Campus

    Marketing

    KARLIS KEZBERSDirectorBusiness

    Intelligence & Ticket Strategy

    OKC Thunder

    ASHLEY HALLDirector, Service and Premium

    SalesLA Galaxy

    NATALEE ANDERSON

    Director, Private Events AMB Sports + Entertainment

    JORDAN DELEGALTerritory Specialist

    Wilson Sporting Goods

    MINO SOLOMON

    Senior Manager, Sales SoFi Stadium at Legends

    MARY PINK

    Associate AD, MarketingIowa State University

    TOM SHERIDANVP, Sports &

    EntertainmentTouch-A-

    Prize

    CHIP MAXSONGeneral

    ManagerSacramento River Cats

    DANNON HULSKOTTERVP, Marketing

    & Fan EngagementMinnesota

    Vikings

    PAIGE FARRAGUTSVP, Ticket

    Sales & ServiceTexas

    Rangers

    ERIC STISSER

    VP, Corporate Partnerships

    St. Louis Blues

    JOHN DURBIN

    SVP,Marketing

    Pegula Sports &

    Entertainment

    BRENTSCHOEB

    Chief Revenue Officer

    San Francisco 49ers

    PAUL BEEVP, Ticket Sales & Service

    Milwaukee Bucks

    HEATHER RABURNDirector,

    Partnership Marketing

    Minor League

    Baseball

    3.

    *Speakers & sessions subject to change

  • LISA WOODWARD

    Manager, Sports

    SponsorshipAnheuser-

    Busch

    STEVE KOONIN

    CEOAtlanta Hawks

    JOHN ROBERSON

    CEOAdvent

    GEOFF COTRILLSr. VP of Strategic

    MarketingCoca-Cola

    BERNIE MULLINPrincipal

    The Aspire Group

    JAMIE SPENCER

    EVP, Business Development

    Minnesota Wild

    BRENT STEVENSNational

    Sales Manager

    Daktronics

    AILEENMCMANAMON

    Founder & Managing

    Partner5T Sports

    Group

    SCOTT JENKINSGeneral

    ManagerAMB Sports + Entertainment

    ARTHUR BLANK

    Owner & Chairman

    AMB Sports + Entertainment

    CHRIS WRIGHT

    CEOMinnesota United FC

    DENNIS ARMBRUSTER

    Managing Partner

    Authentic Sports

    Marketing

    BOB NELSON

    Managing Partner

    Authentic Sports

    Marketing

    AALUM JAFFER

    Manager, Global

    PartnershipsMaple Leaf

    Sports & Entertainment

    VICKIE EIGESManager,

    Special Events Sales

    TeamSan Francisco

    49ers

    JIM KAHLERExec. Dir., AECOM Center

    for Sports Admin.Ohio

    University

    JEN KAVANAGH

    VP, Marketing & Media

    PhiladelphiaEagles

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    *Speakers & sessions subject to change

    MONDAY, FEBRUARY 11

    4.

    BILL NIELSON

    VP, Partner Solutions4FRONT

    MONDAY, FEBRUARY 10Time PROGRAM (All Events at Georgia International Convention Center) SPEAKERS

    8:30 am NEWCOMER’S BREAKFAST Presented by : Mary Pink, Iowa State Athletics Department

    10:00 am OPENING CEREMONIES & MORNING GENERAL SESSION

    10:00 am “WHAT KEEPS YOU UP AT NIGHT?” Super Panel Sponsored By:

    MODERATOR: John Roberson AdventPANELISTS: Steve Koonin, Atlanta Hawks, Geoff Cottrill, Coca-Cola, Bernie Mullin, The Aspire Group, Jamie Spencer, Minnesota Wild, Nicole Metzger, Clemson Sports & Campus Marketing

    11:15 am COFFEE BREAK (Provided at Georgia International Convention Center)

    11:45 am SPONSORSHIP Owning a Crowded Sports Market Presented By: John Roberson, Advent & Jamie Spencer, Minnesota Wild

    MARKETING Cater to Your Fans in a New Way: Social Experiences From Seat to Street Presented By: Brent Stevens, Daktronics, Scott Jenkins, Mercedes Benz Stadium/AMB Sports + Entertainment, Michael Drake, Atlanta Hawks

    TICKET MANAGEMENT Why We Hired SAM David Elgin, Atlanta Hawks, Robert Laycock, Atlanta Hawks & Eric Platte, Atlanta Hawks

    BUSINESS DEVELOPMENT Cracking the Code: A Masterclass to Winning in CPG Aalum Jaffer, Maple Leaf Sports & Entertainment

    SENIOR MANAGEMENT Changing the Game For Shared Experiences Presented By: Colin Casey, Fevo

    INSIDE SALES Social Mining: Finding New Fans On Social Platforms TBA

    NON-TRADITIONAL REV. Leveraging Events With Premium Members & Sponsors Karl Crudup II, Sacramento Kings

    TECHNOLOGY Leveraging AI To Improve Customer Engagement Experiences Presented By: Robert Caldwell, 42Chat

    12:45 pm LUNCH IN THE TRADE SHOW Presented by Georgia International Convention Center (Provided at Georgia International Convention Center)

    2:30 pm SPONSORSHIP 2020 NSF Corporate & Industry Survey Ron Seaver, National Sports Forum & Jim Kahler, Ohio University

    MARKETING FOMO No More: Experiences Are The New ROI Jordan Delegal, Wilson Sporting Goods

    TICKET SALES Knowledge is Profit: Turning In-Venue Tech Into a Year-Round Relationship Presented by: Matt Draper, Noble, Don White, Satisfi Labs, Cedric Lourie, Freedom Pay

    FAN ENTERTAINMENT You Can't Have Cranky Employees and Happy Customers Chris Wright, MInnesota United, Bob Nelson & Dennis Armbruster, Authentic Sports Marketing

    SENIOR MANAGEMENT Green is the New Black: How the Atlanta Falcons, Atlanta FC & Mercedes-Benz Stadium Are Creating ‘Triple Bottom Line’ Returns

    Aileen McManamon, 5T Sports Group & Scott Jenkins, Mercedes-Benz Stadium/ AMB Sports + Entertainment

    SOCIAL MEDIA TikTok and the Philadelphia Eagles Jen Kavanagh, Philadelphia Eagles

    NON-TRADITIONAL REV. The Ying and Yang of Managing & Operating A Private Events Team Catherine Lentz & Vickie Eiges, San Francisco 49ers

    E-SPORTS What Can Traditional Sports Learn From Real E-Sports Darren Traub, Davis Wright Tremaine LLP, Jen Johns, Electronic Gaming Fedoration, Jeremy Poor, Atlanta Reign

    3:30 pm AFTERNOON SNACK BREAK (Provided at Georgia International Convention Center)

    4:30 pm “Fireside Chat”

    MODERATOR: Abe Madkour, Sports Business JournalPANELISTS: Arthur Blank, AMB Sports + Entertainment

    5:45 pm NSF OPENING NIGHT IN THE TRADE SHOW

    6:30 pm THE BUDWEISER GALA Presented By: Hosted by: Atlanta Hawks & Levy Restaurants

    Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

    ®®

  • MORGAN HAMLIN

    Sr. Sponsorship

    & Community Outreach

    Rep. VCU Health

    DAN MIGALA

    Co-Founder & Chief

    Innovation Officer

    4FRONT

    DAVIDMARTIN

    Managing Director Motion2

    Consulting

    BRANDON STEFFEKVP, Sales

    Full House Solutions

    ROBERT CALDWELLFounding Partnerr, 42CHAT

    NICK KELLY

    VP, Partnerships, Beer Culture

    & Community Anheuser-

    Busch/InBev

    STEVE CARTER

    Manager, Membership

    ServicesSan Diego

    Padres

    KARL CRUDUP IIDirector,

    Special Event Sales

    Sacramento Kings

    DAVE MULLINSSVP, Client

    DevelopmentrEvolution

    JOHN DAVIS

    Sr. Dirctor of Sales

    Churchill Downs

    DAVID BROWNExecutive

    Vice President idegy, inc.

    MARK GRESS JR.Partner,Prodigy Sports

    GREG BEADLES

    EVP, & CFOAMB Sports + Entertainment

    GORDON BARFIELDDirector of Business Strategy

    AMB Sports +

    Entertainment

    DAVE MUYE

    VP, Global Partnerships

    FELD Entertainment

    LISA MITCHELLFounderMajor League Sports

    Training

    RON CONTORNO

    President Full House Solutions

    CATHERINE LENTZ

    Director of Special Events San Francisco

    49ers

    Time PROGRAM (All Events at Georgia International Convention Center) SPEAKERS

    8:30 am MORNING REFRESHMENTS IN THE TRADE SHOW HALL (Provided at Georgia International Convention Center)

    9:00 am OPENING REMARKS AND PRESENTATION OF 2020 ADCHIEVEMENT AWARDS

    10:00 am “FROM WHERE I SIT” Keynote Speaker Abe Madkour, Sports Business Journal

    11:00 am COFFEE BREAK (Provided at Georgia International Convention Center)

    11:30 am SPONSORSHIP Building Local Content for Global Brands Presented by: Mark Starkey, Victory Creative Group

    MARKETING Celebrating Anniversaries, Championships & Commemorative Events Dan Migala, 4FRONT

    TICKET SALES A Manager's Perspective Steve Carter, San Diego Padres

    BUSINESS DEVELOPMENT Selling is an Away Game: Competing & Closing Business in a Complex World Lance Tyson, Tyson Group

    SOCIAL MEDIA/NTR Utilizing Social Media to Generate Private Event Leads Natalee Anderson, AMB Sports + Entertainment

    ESPORTS Putting On The Ultimate Esports Events

    INSIDE SALES The Evolution of the Secondary Market & How Teams Can Leverage it to Grow Sales to Consumers Patrick Ryan, Eventellect

    WILD CARD The Six Best Ideas You Should Be Doing Now Ron Seaver, National Sports Forum

    12:30 pm LUNCH IN THE TRADE SHOW (Provided at Georgia International Convention Center)

    2:30 pm SPONSORSHIP Kelly’s Corner: Sponsorship From Where I Sit Nick Kelly, Anheuser-Busch

    MARKETING Tattoos & Tombstones: The Foundation to Winning the Hearts of Sports Fans in the Online Era Chad Menefee & Lydia Dubuisson, SSRS/ Luker on Trends

    TICKET SALES Winning High Consequence Conversations Lisa Mitchell, Major League Sports Training

    BUSINESS DEVELOPMENT Nine Tips on How to Host a Best-In-Class Partner Summit Heather Raburn, Minor League Baseball

    SENIOR MANAGEMENT How to Keep the Bias Out of the Hiring Process Mark Gress Jr., Prodigy Sports

    FAN ENTERTAINMENT Food & Beverage: Pricing and Payment Strategies Greg Beadles & Gordon Barfield, AMB Sports + Entertainment

    NON-TRADITIONAL REV. TBA TBA

    WILDCARD Best of the 2020 Tech Tank Josh Keiles, National Sports Forum

    3:30 pm AFTERNOON SNACK BREAK (Provided at Georgia International Convention Center)

    4:20 pm “THAT'S THE TICKET” MODERATOR: Brandon Steffek, Full House Solutions PANELISTS: Ashley Hall, LA Galaxy, Mino Solomon, Sofi Stadium at Legends, Warren Parr, Atlanta Falcons, John Durbin, Pegula Sports & Entertainment, Paul Bee, Milwaukee Bucks

    5:30 pm Conclusion of Panel, Load Buses to Depart for Gateway Center at College Park

    6:00 pm 2020 CLOSING “BIRTHDAY PARTY” at the Gateway Center at College Park

    Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

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    *Speakers & sessions subject to change

    5.

    TUESDAY, FEBRUARY 11

  • National Sports Forum | www.sports-forum.com6.

    Time SUNDAY WORKSHOP WORKSHOP DESCRIPTION9:00 am BDSE (BUSINESS OF DIVERSITY

    IN SPORTS & ENTERTAINMENT) WORKSHOP

    This special interactive program is reserved exclusively for the BDSE cohort. The session will focus on networking, leadership and career development centered around increasing diversity within the leadership ranks of the sports industry.

    Private Workshop

    RETENTION & CUSTOMER SERVICE WORKSHOP (NEW!)

    Service and retention professionals will share best practices, brainstorm new ideas, and hear from vendors that are helping teams succeed. Topics will include staffing, season ticket holder benefits, rookie account strategy, tracking at-risk accounts, renewal timelines, and winning back past customers.

    Open to All

    10:00 am INSIDE SALES MANAGERS WORKSHOP Sponsored By:

    Back for its fourth year, this workshop helps Inside Sales Managers receive professional development that services their unique position.

    Private Workshop

    12:00 pmNON-TRADITIONAL REVENUE WORKSHOP

    Back for its third year, the NTR Workshop will explore new ideas and innovative ways on how to maximize revenue opportunities through external events and new technologies in your venue.

    Open to All

    GETTING THE MOST OUT OF THE TRADE SHOW

    RECOMMENDED FOR EXHIBITORS. Stop in to hear some tips and tricks on how you can maximize your time at this year’s NSF!

    Open to All

    RTSE (RACES, TOURNAMENTS, & SPECIAL EVENTS) WORKSHOP

    A unique opportunity for races, tournaments, & special events to come together, hear from industry experts and “dive deep” into business strategies, best practices and challenges.

    Open to All

    HEALTHCARE SPONSORSHIP WORKSHOP (NEW!)

    This workshop seeks to bring together marketing and sports sponsorship activation for an entire session dedicated to a number of key topics including Leveraging & Measuring ROI, CRM Implementation, Successful Activation Strategy & Staffing of Events, Developing Creative Content, Contract Negotiation, Internal Staffing Models & Organizational Charts,Agency Relationships, Sponsorship Criteria & Vetting Process.

    Private Workshop

    MiLB WORKSHOP A unique opportunity for MiLB executives to come together to discuss creativity, ticketing, sponsorship & marketing as it applies to Minor League Baseball. Join the industry’s most innovative executives for this day-long session.Private Workshop

    MLB WORKSHOP A candid round table discussion with MLB executives on ticket sales, services and marketing. Come be a part of the camaraderie, ask the tough questions, get better insight and take it all back to your respective clubs.Private Workshop

    NFL WORKSHOP Connect with fellow NFL executives in a private idea-sharing session highlighting marketing and ticketing strategies, sponsorship opportunities, as well as suite sales initiatives.Private Workshop

    ARENA (NBA & NHL) WORKSHOP A special chance for NBA, NHL and other league executives to join together for an open discussion highlighting best business practices, ticket sale strategies, marketing tips and much more as it applies to specifically working in arenas.Private Workshop

    2:30 pm AFTERNOON SNACK (Provided at Georgia International Convention Center)

    2:50 pm TICKET SALES & STRATEGY WORKSHOP (Includes Tech Tank)

    We’re bringing together top executives to discuss their best tips and strategies to boost revenue. This is a great opportunity to learn some new ways to increase season ticket renewals, suite sales, and more!

    Open to All

    CORPORATE PARTNERSHIP & BRAND ACTIVATION WORKSHOP (Includes Tech Tank)

    Connect with fellow executives in this idea-sharing session on how to generate revenue-streams, drive consumer reaction to your brand, and maximize your corporate partnerships.

    Open to All

    MARKETING & FAN ENGAGEMENT WORKSHOP (Includes Tech Tank)

    Learn and discuss some great marketing strategies and learn innovative ways to enhance in-venue experience in this idea-sharing session aimed to help you take fan engagement to new heights

    Open to All

    ESPORTS WORKSHOPHear from experts during this unique opportunity to get better insight on the current trends in the booming esports market.

    Open to All

    INNOVATION LAB Join the Innovation Lab for an open discussion unearthing and accurately assessing the best ideas and programs in the marketplace that will attract local, national, and international brands.Open to All

    NSF SUNDAY WORKSHOPSBest Practices & Idea Sharing

    SUNDAY WORKSHOPS

  • National Sports Forum | www.sports-forum.com 7.

    Mercedes Benz Stadium will be the official host of the Sunday Night Welcome to the Forum Reception, sponsored by Daktronics! Attendees will have the opportunity go on a behind-the-scenes tour of the state-of-the-art stadium, a reception with heavy appetizers and drinks, and a special keynote session welcoming everyone to the 25th Anniversary of the National Sports Forum!

    This year, the 2020 Budweiser Gala will be held on Monday night at State Farm Arena directly following the Opening Night Trade Show Cocktail Reception on February 10th. Home to the Atlanta Hawks, attendees will get a chance to experience a behind-the-scenes tour of the arena and enjoy a night of networking!

    Singles(1-2 Badges)

    Triple Play(3-6 Badges)

    Starting Line Up(7-9 Badges)

    $895per badge*

    The Team(10+ Badges)

    *Must be from the same organization to take advantage of group pricing

    REGISTER FOR THE 2019 NSF

    To register, contact Melissa Salaya at 949-282-3535 or [email protected] or visit us online at www.sports-forum.com

    $1,145per badge*

    $1,305per badge*

    $1,795per badge

    Register now for the 2020 National Sports Forum at $1,695 per badge OR take advantage of our Group Pricing!

    REGISTER FOR THE 2020 NSF BEHIND THE SCENES TOURS

    Prices valid October 15th - January 15th

    $895per badge*

    $1,095per badge*

    $1,255per badge*

    $1,695per badge

    Prices valid January 16th - Walk-up*Must be from the same organization to take advantage of group pricing

  • National Sports Forum | www.sports-forum.com8.

    The 2020 ADchievement Awards recognize the year’s most outstanding advertising campaigns in sports. The competition brings in hundreds of submissions from the top teams, agencies, leagues, motorsports properties and more, to take home the award for the best and most effective advertising in eight categories. Winners will be announced on-stage at the 2020 National Sports Forum in Atlanta on February 11th.

    The 2020 SAMMY Award (Sales, Advertising, Marketing & Management Idea of the Year) finalists will highlight six revenue-generating ideas that saw BIG results in the industry.

    The six SAMMY finalists will present their objectives, actions, and results to the 2020 NSF attendees. Join us to decide who will win top honors this year during the “Six Best Ideas You Should Be Doing NOW!” Breakout Session on Monday, February 11th.

    The 2020 NSF OM Foundation Award celebrates an individual in the sports and entertainment industry who goes above and beyond to better their community and leave a positive impact on others.

    Individuals are nominated by colleagues in the sports industry and the recipient is hand selected by the NSF Steering Committee and OM Foundation Award Selection Committee. The recipient will be awarded the OM Foundation Award at the 2020 National Sports Forum in Atlanta.

    32 of the top up-and-coming diverse sports professionals, representing many of the major organizations in the industry, will be awarded scholarships for the eighth annual NSF Business of Diversity in Sports and Entertainment program.

    Chaired by an eight-person committee, this inclusive program will focus on leadership and career development centered around increasing diversity within the leadership ranks of the industry. Each scholarship recipient will attend the BDSE program Sunday and the full conference Monday and Tuesday.

    The 14th annual Case Cup Competition will be held at the 2020 National Sports Forum. Twelve of the nation’s top MBA and Sports Masters programs will compete to show if their program has what it takes to take home the cup! Come watch on Sunday as the sports industry’s rising stars show off the skills obtained in their program and vie to be named the 2020 Case Cup Winner!

    The 2020 Case Cup Field:

    2018 OM Foundation Award Recipient

    Chris Sinclair

    ADDITIONAL PROGRAMMING

    2019 OM FoundationAward Recipient Keri Gallagher

  • DAVID BROWNExecutive Vice President

    idegy, inc.

    SC Member Since: 2003

    JIM KAHLERExecutive Director, AECOM Center

    for Sports Administration Ohio University

    SC Member Since: 2004

    MARY PINKAssociate Athletics Director for

    Marketing & Promotions Iowa State Athletics Department

    SC Member Since: 2010

    TOM SHERIDANVice President, Sports &

    EntertainmentTouch-A-Prize

    SC Member Since: 2010

    DANNON HULSKOTTERVice President, Marketing &

    Fan Engagement Minnesota Vikings

    SC Member Since: 2014

    ANDY MILOVICHPresident & General Manager

    Frisco RoughRiders

    SC Member Since: 2015

    DAVE MULLINSSenior Vice President,

    Client DevelopmentrEvolution

    SC Member Since: 2015

    DAVE MUYEVice President, Global Partnerships

    Feld Entertainment Inc.

    SC Member Since: 2015

    BRENT SCHOEBChief Revenue Officer San Francisco 49ers

    SC Member Since: 2015

    ERIC STISSERVice President,

    Corporate ParntershipsSt. Louis Blues

    SC Member Since: 2015

    LISA WOODWARDManager, Sports Sponsorship

    Anheuser-Busch/InBev

    SC Member Since: 2016

    JOHN DURBINSenior Vice President of Marketing &

    Business StrategyPegula Sports & Entertainment

    KARLIS KEZBERS Director, Business Intelligence &

    Ticket StrategyOklahoma City Thunder

    SC Member Since: 2017

    CHIP MAXSONGeneral Manager

    Sacramento River Cats

    SC Member Since: 2017

    JOHN DAVIS Senior Director of Sales

    Churchill Downs

    SC Member Since: 2018

    AJ MAESTAS Founder & CEO

    Navigate Research

    SC Member Since: 2018

    CHRISTINA WRIGHTLecturer of Sports Administration and

    Multicultral Faculty-in-ResidenceOhio University

    SC Member Since: 2018

    PAIGE FARRAGUTSenior Vice President, Ticket Sales & Service

    Texas Rangers

    SC Member Since: 2019

    DAVID MARTINManaging Director

    Motion2 Consulting

    SC Member Since: 2019

    BILL NIELSEN Vice President,

    Partner Solutions4FRONT

    SC Member Since: 2019

    BRIAN RICHESONVice President,

    Corporate PartnershipsTampa Bay Rays

    SC Member Since: 2019

    NIKKI ROMOLOVice President,

    Hospitality RevenueSporting Kansas City

    SC Member Since: 2019

    RON CONTORNOPresident

    Full House Solutions

    SC Member Since: 2020

    2020STEERING COMMITTEE

    9.

    AALUM JAFFERManager,

    Global Partnerships Maple Leaf Sports & Entertainment

    SC Member Since: 2020

    JOSH YOUNGVice President,

    Ticket Sales & Serice Miami Dolphins

    SC Member Since: 2020

  • National Sports Forum | www.sports-forum.com

    NSF TECH TANKThe NSF Tech Tank is designed to expose innovative companies to teams, sports properties and agencies. Tech Tank will be held on Sunday, February 9, 2020 during the Discipline Workshops and will consist of three “flights”

    centered on specific technological trends in the sports industry:

    Corporate Partnership & Brand Activation In this flight we look to uncover new technologies that can be adding a value to existing corporate partnerships, as well as technologies that could be introducing new revenue streams for sports properties.

    Ticket Sales & StrategyThis flight aims to showcase innovative companies in the ticketing space and will focus on new and unique ways for sports properties to increase their ticketing revenues, drive season ticket renewals, maximize inside sales operations, and more.

    Marketing & Fan EngagementThe “Marketing & Fan Engagement” flight aims to showcase innovative companies assisting sports organizations in creating a next level of engagement with their fans inside the venue and out.

    For more information or to participate in the NSF Tech Tank contactJosh Keiles at 562.522.5120 or [email protected]

    10.

    SPACE IS LIMITED... REGISTER NOW!

    Gain access to hundreds of sports business decision-makers

    Show off your products and services

    Network and build relationships with executives in all areas of the sports industry

    All booths include 2 All-Access Attendee Badges to the 2020 NSF

    EXHIBIT AT THE 2020 NSF TRADE SHOW

    *Exclusivity not available for NSF Exhibitors

    2020 NSF TRADE SHOW MAP

    GOLD BOOTHSILVER BOOTHBRONZE BOOTH

    - $4,695

    - $4,195- $3,695

    As a sponsor, you’ll have the opportunity to gain exposure to hundreds of influential managers and executives in the sports industry in a dynamic, interactive setting.

    FOR MORE INFORMATION CONTACTJosh Keiles at 562.522.5120 or

    [email protected]

    LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES FOR THE 2020 NATIONAL SPORTS FORUM

    ••

    • For more information contact Mitch Heimbachat 949.363.3144 or [email protected]

    2020 NSF SPONSOR VILLAGE MAP

    2020 NSF TRADE SHOW &SPONSOR VILLAGE

    Limited Spots Available. Secure your space before it’s too late!

    *Prices valid October 15th - January 15th

  • National Sports Forum | www.sports-forum.com

    OFFICIAL SPONSORS STRATEGIC PARTNERS

    EVENT AFFILIATES

    THANK YOU TO OUR 2020 SPONSORS & PARTNERS

    11.

    ACCOMMODATIONS

    All NSF attendees can receive a special rate of $199 per night. The room block will fill up quickly so make sure to book your room early! You can call the Atlanta Airport Marriot Gateway and make your reservation via phone or online at the special NSF reservation link, just make sure to mention the National Sports Forum when booking to secure the $199/night rate*!

    ATLANTA AIRPORT MARRIOT GATEWAY2020 Convention Center Concourse, Atlanta, GA 30337

    (404) 763-1544

    The Official Host Hotel of the 2020 National Sports Forum is the

    www.sports-forum.com/hotel-info

    VENDOR+

    Mossberg & Company Inc.

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