We help make brands relevant every day.

Our unique business process turns real-time consumer insights into relevant branded

content and distributes it through paid and social channels.

We call our discipline “relevant content marketing,” and we have been practicing it for

Fortune 500 companies for over three years.

Process video: http://youtu.be/kBfmHcaw0BI

Developing the R24 process

The foundation of our Relevant Content Marketing process came directly from publishing.

Publishing industry:

1)Must create relevant content daily in order to maintain and build it’s audience

2)Iteration is the key to understanding how to deepen engagement

September 2009 we launched Tauntr.com: A sports and pop culture website with a comedic edge.

In 18 months we built an audience from zero to four million monthly unique visitors

Developed a content syndication network (50 partners) with an anchor relationship in FOX Sports

Created four to five pieces of multi-media content each day based on real-time insights from

cultural events and conversations that are relevant to passionate audience.

Our specially trained staff of digital strategists, pulse editors, writers, designers, illustrators,

photographers, film makers, editors, motion-graphics designers and audio engineers made this

new process possible.

REACTIVE CONTENT

6

CLIENT:

Priceline.com

NEWS EVENT:

2014 Super Bowl

EXECUTION:

Priceline.com Express

Replay.6 second Vine

videos that were created

The moment after big

plays happened during

the game. Commercials

and the half-time show

we created in advance.

Entire re-cap of all 10

Vines featured in link

http://www.youtube.com/w

atch?v=SP7pxou1O_s

7

CLIENT:

Doritos

NEWS EVENT:

Brad Pitts ridiculous

Channel No5

commercial

inspired us to create

a Doritos cologne

DORITOS CASE

STUDY: Watch video

http://on.fb.me/108caI0

8

CLIENT: Mikes Hard

Lemonade

NEWS EVENT: Winter Olympics.

Visual representation

of popular twitter

hash tag

#SochiProblems

9

CLIENT:

Priceline.com

NEWS EVENT:

2014 Oscars.

John Travolta’s horrible

pronunciation of

Idina Menzel’s name

COPY:

You thought Idina was

hard, John? Good news:

saving on these trips is

easier than saying them.

bit.ly/1hGW53I

10

CLIENT:

Priceline.com

NEWS EVENT:

Justin Bieber

throws eggs at his

neighbors house

COPY:

Deep savings mean

you can fly to LA just

for commemorative

souvenirs. Hope the

neighbors like it!

#7YearsOfKidrauhl

COPY: Are we doing this right? #CurlingFries

CLIENT: Arby’s

NEWS EVENT:

Nations trending

interest in Olympic

curling

12

CLIENT: Mikes Hard

Lemonade

NEWS EVENT: Winter Olympics.

Ashley Wagner

angry face

13

CLIENT:

Arby’s

NEWS EVENT:

Winter Olympics.

Bob Costas Pink Eye

14

CLIENT: FOX television

NEWS EVENT: Shark chases kayaker on

Cape Cod.

SHOW EVENT: Master Chef contestant gets

eliminated from show

because he overcooks an

Artic Char

COPY: If you aint cheddarin you aint tryin

CLIENT: Arby’s

NEWS EVENT:

Major League

Baseball is again

wrapped up in

another PED scandal

with Biogenesis,

A-rod and other high

profile players.

Our Reactive content development process turns traditional display advertising into a dynamic relevant content platform

CLIENT: Dunkin Donuts

NEWS EVENT: Disney buys Lucas films

Watch video:

http://youtu.be/HUpZSGnoQN0

18

CLIENT: Priceline.com

TREND: Bad Tattoo Art

PROACTIVE CONTENT .

20

CLIENT: Priceline.com

NEWS EVENT: 2014 Oscars

IDEA: Express Movies / Best Picture Vine videos.

Produced 4 videos. Gravity, Nebraska, Wolf of Wall

Street, American Hustle.

Wolf of Wall Street / Watch video:

https://www.facebook.com/photo.php?v=1015266842

8030031&set=vb.188195410030&type=2&theater

21

CLIENT: Mikes Hard

Lemonade

NEWS EVENT: 2014 Super Bowl

22

CLIENT: Mikes Hard

Lemonade

NEWS EVENT: 2014 Super Bowl

Posted immediately

after Seahawks win

23 CLIENT: Doritos CULTURAL EVENT: Shark Week COPY: “ This week the snacker becomes the snack”

24 CLIENT: Fox Sports CULTURAL EVENT: Day after 2014 Super Bowl: The entire NFL season in one visual

25

CLIENT: Mikes Hard

Lemonade

NEWS EVENT: Red Sox win the

World Series

26 CLIENT: Priceline.com EVENT: NFL Playoffs / Immediately following the AFC championship game.

COPY: Hey Broncos fans, this #SuperBowl wear your heart on your sleeve and your deal on your back.

27

CLIENT: Doritos CULTURAL EVENT: Labor Day Weekend Instagram Video http://instagram.com/p/dw3apSPPrH/#

CLIENT

Tostitos

CULTURAL

EVENT: 4TH OF JULY

COPY:

What will you

bring to the party

this weekend?

CLIENT: Heineken USA / Newcastle Brown Ale

NEWS EVENT: March Madness

Watch video: http://on.fb.me/HIR11H

Stop motion Lego animation of the 5 greatest moments

in March Madness history as told through an Englishman.

CLIENT

Mike’s Hard

Lemonade

CULTURAL

EVENT:

Thanksgiving

COPY:

Thanksgiving:

A special time to

spend with your

lovable and slightly

dysfunctional family.

CLIENT

Enterprise

CULTURAL

EVENT: Breast Cancer

Awareness

CLIENT:

FOX Sports

CULTURAL EVENT:

Black History Month:

IDEA

Spoken word poem.

Long form kinetic type

motion animation

http://msn.foxsports.com/oth

er/story/check-out-this-

spoken-word-sports-tribute-

to-black-history-month-

022714

Watch video here:

EVERGREEN CONTENT .

CLIENT: National Geographic Channel / Life Below Zero: Animation using live audio from show

https://www.youtube.com/watch?v=pVJ97aAe_3g

Watch video here:

CLIENT: FOX Television / Master Chef Junior: Short form video animation series using live audio from show

https://www.youtube.com/watch?v=UEq6DFBHL34

Watch video here:

CLIENT:

National Geographic Channel

Brain Games

Video of M.C. Escher’s famous drawing

hands Illusion image brought to

life through animation

Watch video here:

https://www.facebook.com/photo.php?v=1015221221

5991005&set=vb.29194481004&type=2&theater

CLIENT: FOX Television Instagram “photos” from different animated characters

CLIENT: National Car Rental:

Go Like a Pro Gadgets: A series of gadgets designed to improve the life of a National Pro.

41

CLIENT: FOX Television

Master Chef / Walmart Infotainment video

based on episode. http://www.youtube.com/watch?v=F8wuPZe_Ybs

Thank you