Remodista + Girl Scouts = The digital YOU!
We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proac>ve leader in establishing your personal brand. In this 3 hours workshop, a Ne>queCe badge is earned. The interac>ve experience will enable you to define and make the right choices to establish your digital YOU.
Program Guide Overview
By comple@ng the 5 steps, you will: • Understand branding and personal branding
• Establish your own personal brand and an awareness of your personal brand
• Understand how to apply your personal brand digitally
• Determine how your digital choices impact their personal brand
Objec@ves/outcomes
What makes up a brand?
Let’s get started!
What are your favorite brands? Define why you like the brand (aQributes, i.e. comfortable, sporty, etc..) What stood out to you about these brands?
What is a brand?
Pick a brand and build a board that represents the brands image/purpose/message
Build a brand board!
Research/ Explore others’ personal brands and how they
apply them digitally
Personal Brands… Unique, Independent, Driven?
Unique Powerful Honest
Independent Talented Caring
Driven Strong Sweet
Explore others “oops!” and “wow!” moments. Oops! It happens every day – somebody expresses themselves (i.e. posts something) that causes anger, hurt, or embarrassment for herself and others.
Applying a brand… well?
• Text: “K, sure” • Interpreta@ons
– Okay, sure! J – K (whatever). Sure (can’t wait… not).
– Okay, sure (that’s fine, I don’t really care)
Context doesn’t apply! Or does it…
Dig into stories of text/IM “ouch” – and repair some hurt if necessary
I think I’m misunderstood?
Define your digital YOU!
YOU
3 aQributes that others would say about you (present)
3 traits that you want people to associate with you (future)
Discuss and determine how to bridge the gap between the two
How can you reflect this digitally with the choices you make in your status posts, profile, pictures, etc…?
What others would think/say about me
What I want others to say about me
Ac@on Plan! Digital implica@ons
Passionate Passionate N/A – con@nue doing the things I love to do!
Con@nue pos@ng about things that I am posi@vely passionate about
Driven Smart/ thoughVul Difference is I want people to respect my opinion – put more thought into why I may feel a certain way
Join goodreads and share books, do online research and post about it, be more thoughdul in how I post
Impa>ent Easygoing Count to 10 before responding if upset, understand how to not take things personally
Choose not to respond via text or IM if unable to do so in a neutral manner, wait a day to respond to an angry email, resolve conflict in-‐person
ME (for example)
Time to go digital!
I love reading, playing soccer, going to the movies
Build a profile based on your new digital YOU!
Top ten list of email do’s and don’ts 1. DON’T convey nega>ve emo>ons via email 2. DO express gra>tude via email 3. Etc… Now, take the Email e>queCe quiz to test yourself!
Express yourself.
Our challenge to you – Create a niceness prac@ce! Text or post something that will make someone smile once a day
Project yourself!
REMODISTA + GIRL SCOUTS
Elevates women Educates women Mentor/ nurture women
Encouraging Confident Character building
Girl Scouts Remodista
VOLUNTEER TEAM – 1 YEAR
Remodista • Kelly S@ckel, President, Remodista • Amanda Kranz, Digital Strategist, Accenture • Ola Bolton, HR Senior Specialist, Accenture • Kelly Plantz, Business Development, AArete The Girl Scouts • Vicki King, Director, Alliances, Girl Scouts • Natalie Hughes, Communica@ons, Girls Scouts • Candice Schmidt, Journey World, Girls Scouts • Lisa Nguyen, Journey World, Girl Scouts
Appendix
Remodista is a power broker in connec@ng the most influen@al and solu@on oriented execu@ves working in digital, social, and mobile commerce. It is a collabora@ve forum with three primary goals: to elevate women, educate brands, and mentor a community focused on shaping universal best prac@ces for global retail mobility. By connec@ng industry leaders with innova@ve ideas, who are ready to learn, share and bring visionary strategies to the market, Remodista has built a strong brand community.
Remodista Mission
Eleva@ng women globally is a core mission of Remodista.
Community Elevate Women Mentor Youth
Nurture Globally
Community Collabora@on
Content Cura@on
Sophis@cated In@mate Commerce Educa@on
Community is Our Differen@ator
ELEVATE, EDUCATE, + MENTOR
Kelly S@ckel President + Global Community Builder Remodista 312-‐371-‐9302 I Skype: kelly.s@ckel [email protected]