Nuremberg31 Jan – 4 Feb 2018

REPORT 2018

Germany 721

China Mainland 348

United Kingdom 185

Hong Kong SAR 163

USA 149

France 146

Netherlands 137

Spain 136

Italy 133

Taiwan 68

EXHIBITORS BY PROVENANCE – TOP 10

INTERNATIONAL EXHIBITORS

JOURNALISTS

THE DATA BASISThe visitor and exhibitor survey at the fair was conducted by the independent market research institute Gelszus Messe-Marktforschung GmbH, Dortmund, on all the days of the fair. It was carried out in accordance with the guide-lines of the FKM (Society for the Voluntary Control of Fair and Exhibition Statistics). FKM aims to establish comparable and reliable exhibition statistics.

EXHIBITOR STRUCTURE

81.4 % of the exhibitors are (very) satisfi ed with their participation in the fair

89.3 % of the exhibitors plan to exhibit again in 2019

30.8 % of the exhibitors only exhibit at the Spielwarenmesse®

Total: 2,902International: 2,181International share: 75.2 %Number of countries: 68

Exhibition area: 170,000 m2

Total: 1,793International share: 30.2 %Number of countries: 37

VISITOR GROUPS – TOP 5

VISITORS FROM AROUND THE WORLD

“The Spielwarenmesse® is big, unique and

meets all our needs. The fair is like a single big

shop: we come and get everything we need.”

Oozuu

Arūnas Ožupis, Director

Lithuania

90.7 % of the trade visitors are involved in purchasing decisions

29,827 dealers and buyers visit only the Spielwarenmesse®

The data basis: Electronic visitor registration.

Germany 27,059

Italy 4,506

France 2,549

Spain 2,259

Netherlands 2,140

United Kingdom 2,001

Russia 1,698

Poland 1,674

China Mainland 1,624

Czech Republic 1,488

VISITORS BY PROVENANCE – TOP 10

Total: 70,348International: 43,289International share: 61.5 %Number of countries: 130

Retail / specialised trade: 29.4 %Wholesalers / foreign trade: 23.1 %Licensor / licensing agencies: 4.1 %Department stores: 3.6 %Self-service chains / supermarkets / discount stores: 2.2 %

Visitor

PROFILE OF TRADE VISITORS

INTERNATIONAL PLATFORM FOR SUCCESSFUL BUSINESS TRANSACTIONS

THE PERFECT FRAMEWORKThe PressPreview and the evening opening ceremony on the eve before the fair, were held solely for exhibitors and journalists and were very well received. The highlights of the evening event included the opening show from Light Balance – fi nalists of America’s Got Talent – as well as the awarding of the ToyAward. This year’s ToyNight “On Ice” with a spectacular show from Holiday On Ice and the daring wheel of death from the Flic Flac circus was also a great success. Further highlights of the Spielwarenmesse® included the fi reworks with mulled wine and the honouring ceremony of long-standing exhibitors.

Exhibitor “The quality of the fair and visitors remains

above the standard.”

Silverlit Toys Manufactory LTD

Ricky Leung, Vice President of Marketing

Hong Kong

“We have been attending the

Spielwarenmesse® for many years and are

very satisfi ed with both the organization

and the number of visitors. Year after year,

we fi nd new customers who let us grow

in the national and international market.”

Selay Toys

Aydin Ozdemir, Sales Manager

Turkey

SPECIAL AREAS

TECH2PLAYThe playful way to experience technology

The electronic toys segment is developing rapidly. Anyone who wanted to find out more about new developments in this exciting sector at the 69th Spielwarenmesse® was in precisely the right place at the Tech2Play activity area in Hall 4A. On a floor space of around 400 m², the space summed up the highlights from the fascinating world of Tech Toys. Retail specialists and buyers were able to get a valuable overview in the activity area; they could also try out the products directly on site and receive the latest ideas for their range of toys.

BABY AND INFANT ARTICLESEffectively displayed products for the little ones

The extensive range of the Baby and Infant Articles product group was presented in a variety of ways in its special display area which gave retailers and buyers a great deal of inspi-ration for future attractive additional assortments. In the light-flooded passage between Halls 2 and 3, visitors were given a quick overview of the products and exhibitors from the following areas:

• Baby Toys

• Baby Textile

• Travel Systems

• Care & Food

• Home & Safety

• License Articles

TOYS MEET BOOKSThe new special area for booksellers and non-book suppliers

Fresh inspiration for the attractive assortment of non-book articles was provided on the roughly 160 m² of the new special area Toys meet Books at the Entrance Mitte. 14  exhibitors showcased their products and gave interested trade visitors ideas for expanding their product range. Another advantage for buyers was the guided tours to participating exhibitors in order to get a quick overview of relevant non-book suppliers present at the Spielwarenmesse®. Expert talks given by trade profes-sionals on the Friday of the fair and a guide with all the exhibitors offering products from the non-book area rounded off the extensive range on offer.

TOYAWARDThe Novelty Award of the Spielwarenmesse®

For the 15th time now, particularly innovative product ideas in four age-group-specific categories have been awarded the coveted ToyAward. This year, the expert jury selected the best products from a record 643 entries that met the criteria of play fun, originality, safety, workmanship and quality as well as the potential for being successful in the retail trade.

For more information, go to www.toyaward.de/en

TRENDGALLERYTrends, new products and knowledge in one place

We guide you unerringly through 1,000,000 products as well as the 120,000 innovations: on around 1,000 m², the TrendGallery in Hall 3A pools expertise and innovations in one place. The three industry trends defined by an inter-national TrendCommittee and the completely overhauled presentation were well received by visitors, exhibitors and journalists from all over the world.

For more information, go to www.spielwarenmesse.de/en/trendgallery

THE WINNERS OF THE TOYAWARD 2018 Baby & Infant (0 – 3 years)

Kullerbü – Car Park-Play Track, Habermaass GmbH

PreSchool (3 – 6 years)

Robo Chameleon, Silverlit Toys Manufactory Ltd.

SchoolKids (6 – 10 years)

Pepper Mint and the Treehouse Adventure, Franckh-Kosmos Verlags-GmbH & Co. KG / Thames & Kosmos

Teenager & Adult (10 years and over)

1:87 VW T1 Samba Bus 2.4G 100 % RTR, TAMIYA-CARSON Modellbau GmbH & Co. KG

TOYTRENDS

THE TRENDS 2018

Explore Nature

Children spend a great deal of time in front of their com-puter, smartphone or TV screens and less and less time in nature. “Explore Nature” can bring children closer to nature and encourage them to explore and investigate the environment in depth.

Just for Fun

Play should, first and foremost, be fun. The learning effects that games offer anyway don’t always have to be in the foreground. Products that are fun to play with and don’t require complicated rules are very popular with this trend.

Team Spirit

Cooperation and social interaction are skills that play an increasingly important role in our society, no matter how old one is. Children should learn these soft skills in a playful way. It’s not the lone wolf who will win in the end. These games can only be won collectively!

HOLLYWOOD AT THE SPIELWARENMESSE®

Trade visitors to the Spielwarenmesse® 2018 received a broad overview of international licensing trends and innovations. The labelling of licensed items in the TrendGuide helped visitors navigate their way through- out the exhibitors’ product portfolio.

In addition, with the LicensePreview, the Spielwarenmesse®

offered all members of the International Licensing Industry Merchandisers’ Association (LIMA) the chance to present the latest licenses in an exclusive atmosphere for the very first time. Among those present were major studios such as CPLG (Paramount Pictures), Fox Consumer Products and NBC Universal.

TOY BUSINESS FORUMKnow-How for the toy business

Trends, novelties, digitisation or multi-channel – these are the topics that concern the toy industry. As a knowledge platform of the Spielwarenmesse® the Toy Business Forum addresses these aspects. On all the days of the fair, inter-national speakers provided topic-specific answers. The trade visitors were able to take part in the compact lectures, which had different topics every day, free of charge. On Saturday, the Toy Business Forum dedicated itself to the two top interests of the sector: purchasing and sales.

For more information, go to www.spielwarenmesse.de/en/toybusinessforum

INNOVATION MADE IN GERMANYThe Spielwarenmesse®, in cooperation with the Federal Ministry for Economic Affairs and Energy (BMWi), made it possible for 25 German start-ups: to be represented at a leading international trade fair, to establish new business contacts and to present creative product ideas to the most important purchasers in the industry. The 240 m² large area was used by young entrepreneurs as a springboard into the international toy industry and as an opportunity to present original and innovative product ideas.

NEW EXHIBITOR CENTERIn order to make it easier for companies to take part in the Spielwarenmesse® for the first time, the Spielwarenmesse eG team has set up the New Exhibitor Center (NEC). The joint area centred around trends and innovations in Hall 3A was once again a huge visitor magnet for people on the lookout for innovative product ideas. 75 exhibitors from 31 countries took advantage of their participation in the trade fair to enjoy in-depth business discussions.

EXHIBITORS DONATE TOYSFor many years, many exhibitors have traditionally donated some of their displayed products to a good cause at the end of the Spielwarenmesse®. This year, these donations once again supported the SOS Children‘s Village e.V. as well as kindergartens and social institutions in the Nuremberg region.

TOYKNOWHOW TOYNETWORK

A NEW SERVICE FOR TRADE VISITORSVisitors were able to secure exclusive trade fair advantages with the new voucher booklet. More than 90 exhibitors of-fered attractive discounts and gifts at the Spielwarenmesse® to welcome new and well-known business contacts to their stand.

During the Spielwarenmesse®, the voucher booklet was available in the entrance areas West, Mitte and Ost as well as at the information counters.

Spielwarenmesse eG

Herderstraße 7 · 90427 Nuremberg · Germany Tel. +49 911 998 13-0 · Fax +49 911 869660 www.spielwarenmesse-eg.de

www.spielwarenmesse.de www.spielwarenmesse.de/en/press www.spielwarenmesse-eg.de/press

OFF TO THE GROWTH MARKETS!International group activities: World of Toys by Spielwarenmesse eG

Kids India, 4 to 6 September 2018 Kids Turkey, 4 to 7 October 2018 Hong Kong Toys and Games Fair, 7 to 10 January 2019

www.world-of-toys.org

SPIELWARENMESSE EGSpielwarenmesse eG with its registered office in Nuremberg is the fair organizer and marketing services provider for the toy sector and stationery industry. The company organizes the Spielwarenmesse® as well as the Insights-X in Nuremberg, Kids India in Mumbai, Kids Turkey in Istanbul and Kids Russia in Moscow. Die roten Reiter GmbH subsidiary works as communication agency for the consumer and capital goods industry and supports customers with their brand development and company positioning. Spielwarenmesse eG is represented in more than 90 countries by representatives. The complete company profile of Spielwarenmesse eG can be seen on the Internet at www.spielwarenmesse-eg.com.

ORGANIZER