REPORT ON OUR VISIT TO LANDMARK GROUP WAREHOUSE (HOMECENTRE)

presented by Adnan Ahmed(smba13005)

Ahmad Atif Abdullah(smba13006)

Dhruv Bhasin

Prashant Ramdas

INTRODUCTION

We students of IMT Dubai had our industrial visit on 21st October 2014,

visiting landmark group located in Jabel Ali. The main objective behind

the visit was to understand and make students aware about how home

centre retail logistics function, capabilities and resources; understand the

market presence, also to get an idea about the warehouse layout and

distribution system.

We were accompanied by our professors Dr. Shantanu Roy and Murthy

Sir during our visit and lead by Mr. Srinivas Panyala( senior finance

manager) , Mr. UdayKiran( DGM Logistics) employees of Home

Centre respectively.

On our visit, firstly we were briefed about the warehouse safety rules

and procedures such as security gates, entry to warehouse, fire safety,

pedestrians & forklifts, falling of materials from heights and actions to

be carried out in case of emergency.

We were walked through the warehouse lead by very friendly and

supportive employees of landmark,and explaining about how it functions

and attending our queries, than we were taken to orientation room where

we were explained about the Homecentre retail logistics by Mr. Mohd

Tahir Ali (assistant manager warehouse) through a presentation.

During the presentation we were explained about the homecentre market

presence in different countries and U.A.E being the hub and ideal

warehouse blueprint for setting up other warehouses in different

countries.

Logistics capabilities of Homecentre :

I. Dedicated fleets of 135 delivery vehicles

II. Over 170000 home deliveries in a year

III. First time delivery completion rate of 90%

IV. Dedicated team of 350 delivery personnel

V. Covering a distance of 7million kilometers each year

VI. Addressing customers issues within 48 hours

VII. Warehousing infrastructure of about 1million square feet

Further they spoke about logistics resources explaining their in –

warehouse facilities

I. 135 vehicles

II. 6 BOPT

III. 16 Forklifts

IV. 7 Reach Trucks

V. Approx. 850 team strength

VI. Warehouse built up area 59,700 sq.

Warehouse layout

End to end supply chain

It starts with stock request from showroom where it is placed in

scheduled delivery orders and distribution made available wave in WMS

system then leading to label printing.Doors are selected in WMS system

by end user to ship the goods

IT infrastructure

OKjklkmfk,,Oracle store inventory

management

Oracle supply chain portal

Oracle infrastructure merchandising system

Oracle warehouse

management system

Global distribution

management system

Distribution system

Customer Delivery

InvoiceBilled

Conclusion

We had an amazing learning experience and speaking to employees of landmark group. Their hospitality and approach in providing us the detailed information was helpful in understanding their structure. In the end they gave us goodies as token of Diwali. We are grateful to the employees for giving us insight about their process and work, and helping us relating our management topics with their structure and function.