Report on Satisfaction Level of the Custom5er With Respect to Ashirvad Cinema (2)

8/8/2019 Report on Satisfaction Level of the Custom5er With Respect to Ashirvad Cinema (2)

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Satisfaction level of the customer with respect to ashirwad cinema, udupi

1 MIM-MANIPAL UNIVERSITY

P a g e

1

Report on satisfaction level of the customer withrespect to Ashirwad cinema, Udupi

By:

Kamal Dev Singh 091203003

Submitted to

Dr. Manjunatha Prasad

Dept. Of Management Studies

Manipal


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S

s

c

leve l of th e c stom e with r es ec t to a shirwad cinema, udupi

2 MIM-MANIPAL UNIV SITY P

2

ACKNOWLEDGEMENT

We would like to offer our sincere thanks to Dr.K.V.M.Varambally, Director,

Manipal Institute of Management, for the opportunity he has provided us to

carry out a mini project, in this process of learning and experience which helps

to carry out summer project in future.

We express my sincere thanks to our internal guide Prof. Manjunatha Prasad,Faculty, Manipal Institute of Management.

It is very difficult to name a fe w people who have been of great help. Therefore,

we would like to thank all those whom we covered in the survey and others

behind the curtains. We express our profound gratitude and thanks to all

individuals who have been extremely inspirational and have h elped in the

completion of this research study.

It gives me immense pleasure to acknowledge and thank all those who have

given consistent guidance, advice and encouragement in my endeavor.


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Sati sfaction l eve l of th e custom e r with r es pec t to a shirwad cinema, udupi


3

DECLARATION This is to declare that the work entitled A Study on satisfaction level of the

customer with respect to ashirwad cinema,udupi is done on original basis. We

carried out the study during the month of January 2010 to March 2010 in and

around Manipal, as a mini project.

This work was done under the guidance and supervision of our faculty guide,

PROF. MANJUNATH PRASAD.

PLACE: MANIPAL

DATE: 26.3.2010


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4

I N D E X

Sl.No CONTENTS Page No

1. INTRODUCTION 4-5

2. A) OBJECTIVE OF THE STUDY

B) RESEARCH QUESTION

10-11

3. RESEARCH METHODOLGY

a) TYPE OF STUDYb) SAMPLE UNITc) SAMPLE SIZEd) SAMPLING METHODe) TOOLS FOR DATA COLLECTION

11-14

4. STATISTICAL TOOLSa) DESCRIPTIVE STATISTICS

14

5. DATA ANALYSIS

a) FREQUENCY AND PIE CHARTSb) CROSS TABULATION & CHI-SQUARE

TESTc) ANOVA

15-34

6. SUMMARY OF THE FINDINGS

7. SUGGESTION 35-36

8. CONCLUSION 37-38

9. QUESTIONNAIRE 39

10. BIBLIOGRAPHY


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5

Chapter 1 I N T R O D U C T I O N


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6

Chapter 2OBJECTIVE

1) To find out th e cus tom e rs pe rce ption of a shirwad cine ma.2) To find out th e re lation ship b e tw ee n d emograph y of population and fr eq ue ncy of visiting

to a shirwad cine ma.

3) To gath e r sugg es tion from cu stom e rs in ord e r to impro ve th e qualit y of a shirwad cinema.

R EASER CH QU ESTION

1) W hat i s th e de mograph y of visitor s to a shirwad cinema? 2) Leve l of sati sfa ction of p eopl e with th e choi ce of mo vies sc ree ned and am e niti es

pro vided at a shirwad cine ma. 3) W hat i s th e pr e f e rr e d show timing? 4 ) W hat kind of mo vies ar e pr e f e rr e d? 5 ) W hat p e opl e think about a shirwad compar e d to oth e r cinema in th e city.


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7

Chapter 3

TYPE OF STUD Y D esc ripti ve stud y :- it is con ce rn e d with d esc ribing th e chara cte ris tics of parti cular indi vidual or a

group.


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Chapter 4

SCOPE OF STUD Y

The stud y ha s bee n don e on th e stud ent s, salar y exec uti ves and e ntr epr e ne ur s of udupi di stri ct.

SAMPLING DESIGN:-

TYPE OF POP ULATION :- Infinit e

SAMPLING U NIT:- Ashirwad cine ma

SAMPLE SIZE:-If n is sampl e size , e is e rror allow e d, z is standard normal variat e and W is

standard d ev iation of population th e n

n= (Z W )2 / e2

If we tak e 95% confid e nce int e rval, z is 1.96 . Allowing an e rror of 10 % , e is 0.1.

W = (rang e of population -1) / 6

Since we ar e taking a 5 point scale , W =(5 -1) / 6

So w e ge t n= 170 .

PAR AMETER OF INTER EST:- Sati sfa ction l eve l of cus tom e rs, pr e f e rr e d show timing s and

main visitor s to a shirwad cine ma.

1) DATA SOUR CES

Primary Data : D ata collec te d from th e res pond e nt s through ques tionnair es .

Secondary Data : D ata collec te d from int e rn e t & book s.

2) TAR GETED POP U LATION

The targ e ted population vie we rs visiting a shirwad , udupi

3) SAMPLING METHODS


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The sampling t ec hni q ues use d in thi s sur vey is probabilit y sampling d es ign (randomsampling ).

4 ) DATA COLLECTION INSTR U MENT

Qu es tionnair es .

5 ) SCALING TECHNIQU E:- Rating sc ale .

6) LIMITATION OF THE STUD Y :-The sampl e size of 170 , can not b e expec ted to pro vide exactopinion of th e whol e population.

The f ee dba ck pro vided b y th e res pond ent s could b e bia se d. Som e res pond ent s could ha ve filled th e

ques tionnair es with di sint eres t; h ence th ey might not ha ve pro vided prop er information.

Time con straint s wa s anoth er fa ctor whi ch could ha ve aff ec ted th e collec tion of f ee dba ck from th e res pond ent s. The res pond ent s were asked to fill th e ques tionnair e aft e r th ey ha ve wat ched th e mo vie .

Hurr y to go hom e , lack of tim e to fill th e ques tionnair e could ha ve res ult ed in th e ir filling up th e

Ques tionnair e without taking ad eq uat e int e res t.


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Chapter 5DATA ANALYSIS

Frequencies

Gender of the viewers (Table 5.1a)

Frequency Percent Valid PercentCumulative

PercentValid male 110 64.7 64.7 64.7

female 60 35.3 35.3 100.0Total 170 100.0 100.0

( Chart 5 .1a )

gender of the viewers

35.3%

64.7%

female

male

Inference :

F rom th e tabl e it is see n that 65 of th e vie we rs ar e mal e and 35 ar e f emal e .


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11 MIM-MANIPAL UNIV& RSITY P

Frequency TableAge group of the viewers (Table 5.2a)


PercentValid 19-25 110 64.7 64.7 64.7

26-35 43 25.3 25.3 90.0above35 17 10.0 10.0 100.0

Total 170 100.0 100.0

P ie Chart ( 5.2a)

a g g p f th v w s

' ( . ( %

)

0 . 1 %

2

3

. 4 %

abo v 5 1 0

)

2

6

1 0

' 7

6

)

0

Inf e re nce :F rom th e tabl e it is see n that 65 of th e vie we rs ar e in 19-2 5 age group and35 ar e abo ve 35 ye ar s.


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Frequency Table

O ccupation of the viewers


PercentValid Student 119 70.0 70.0 70.0

9 alariedexecutive 34 20.0 20.0 90.0

entre @ reneur 17 10.0 10.0 100.0Total 170 100.0 100.0

P ie Chart(5.3a)

occupation of the viewers

10.0%

20.0%

70.0%

entrepreneur

salaried e xecutive

student

Inf e re nce :F rom th e tabl e it is see n that 70 % of th e vie we rs ar e stud e nt s follow e d b y 20 % salari e d exec uti ve and 10 % e ntr e pr ene ur.


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Frequency Table

R ecommendation of ashirwad to their friends

Frequency Percent Valid Percent CumulativePercentValid Ye B 153 90.0 90.0 90.0

No 17 10.0 10.0 100.0Total 170 100.0 100.0

P ie Chart(5.4a)

recommendation of ashirwad to their friends

10.0%

90.0%

no

yes

Inf e re nce :

F rom th e tabl e it is see n that 90 % of th e peopl e rec omm e nd a shirwad and10 % do not.


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Frequency Table

Satisfaction with parking facility provided

Frequency Percent Valid Percent

Cumulative

PercentValid D iE D ly

F atiF fied 17 10.0 10.0 10.0F atiF fied 68 40.0 40.0 50.0neutral 41 24.1 24.1 74.1diF F ati F fied 26 15.3 15.3 89.4

D iE D lydiF F ati F fied 18 10.6 10.6 100.0

Total 170 100.0 100.0

P ie Chart(5.5a)

ati faction wit parkin facility provided

10.6%

15.3%

24.1%

40.0%

10.0%

G iH G ly diI I atiI fied

diI I atiI fied

neutral

I ati I fied

G iH G ly I ati I fied

Inf e re nce :

F rom th e tabl e it is see n that 4 0% of th e pe opl e ar e sati sfie d and onl y 10 % of th e pe opl e ar e highl y dissati sfie d.


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Frequency Table

Satisfaction level with choice of movies screened


PercentValid Q iR Q ly

S atiS fied 25 14.7 14.7 14.7

Sati S fied 102 60.0 60.0 74.7Neutral 17 10.0 10.0 84.7DiS S ati S fied 17 10.0 10.0 94.7

Q iR Q lydiS S ati S fied 9 5.3 5.3 100.0

Total 170 100.0 100.0

P ie Chart(5.6a)

s a tisf t ion l v l with h o i o f mo vi s s r ned

5 . T %

U V . V %

U V . V %

W V . V %

U

X

. Y %

high ly d iss a tisf ied

d iss a tisf ied

neu tr a l

s a tisf ied

high ly s a tisf ied

Inf e re nce :F rom th e tabl e it is see n that 60 % of th e pe opl e ar e sati sfie d and5%

ar e highl y dissati sfie d.


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Frequency TableO pinion on general cleanliness


Percent

Valid excellent 9 5.3 5.3 5.3Good 17 10.0 10.0 15.3avera a e 42 24.7 24.7 40.0belo b avera a e 61 35.9 35.9 75.9

c oor 41 24.1 24.1 100.0Total 170 100.0 100.0

P ie Chart(5.7a)

o inion on eneral cleanline ss

24.1 %

35.9 %

24.7 %

10.0 %

5.3 %

d oor

belo e avera f e

avera f e

f ood

excellent

Inf e re nce :F rom th e tabl e it is see n that 36 % of th e pe opl e be lieve that it i s be low a ve rag e and 5% be lieve it to b e exce lle nt.


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Frequency Table

Comparision of ashirwad over other


PercentValid be h t 8 4.7 4.7 4.7

better 110 64.7 64.7 69.4i ood 27 15.9 15.9 85.3equally

i ood 17 10.0 10.0 95.3

not a h i ood 8 4.7 4.7 100.0

Total 170 100.0 100.0

P ie Chart(5.8a)comparision of ashirwad over other

4.7%

10.0%

15.9%

64.7%

4.7%

not as good

equally good

good

better

best

Inf e re nce :

F rom th e tabl e it is see n that 65% of th e pe opl e think b e tt e r than oth e r and5% bes t.


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Frequency Table

Opinion on revisit to ashirwad cinema


PercentValid Ye q 161 94.7 94.7 94.7

No 9 5.3 5.3 100.0Total 170 100.0 100.0

P ie Chart

opinion on revisit to ashirwad cinema

5.3%

94.7%

no

yes

Inf e re nce :F rom th e tabl e it is see n that 95% of th e vie we rs would lik e to r ev isit to th e ashirwad cine ma and onl y 5% do not f ee l so.


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Crosstabs (5.1b)

O ccupation of the viewers * preference on timings of theshow Crosstabulation .

Count

s reference on timin t u of t v e u v o w

Totalmornin t

u

v o w matinee u v o w evenin t u v o w ni t v t u v ow occu s ation of t v evie w er u

Student 18 24 77 0 119u alariedexecutive 0 0 16 18 34

Entre s reneur 0 0 0 17 17Total 18 24 93 35 170

Most of the student prefer to visit evening show and none of the salariedexecutive and entrepreneur prefer visit matinee show.

Null hypothesis:- occu ation of t e vie er and reference on timin of o areinde endent.

Alternative hypothesis:- occu ation of t e vie er and reference on timin of t eo are de endent.

Chi-Square Tests

Value df A x ym y . Si .

(2- x ided)Pear x on C i-Square 123.696(a) 6 .000Li eli ood Ratio 138.732 6 .000Linear-by-Linear

A x x ociation 68.212 1 .000

N of Valid Ca x e x 170

a 5 cellx

(41.7 ) ave ex y ected count lex x

t an 5. T e minimum ex y ected count ix

1.80.

Inference: W e rejec t th e null h ypoth es is since significan ce leve l is less than.05 and a cce pt th e alt e rnati ve hypoth es is that o ccupation of th e vie we rs andtiming s of th e show ar e de pe nd e nt


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occu pa tion o f th e vie we r s

en tr e pr eneu r

s a la ried execu tivest uden t

o u n

t

pr e f e r ence on timin g

mo r n in g sh o w

ma tinee sh o w

e ven in g sh o w

n ight sh o w

Mo st of th e stud e nt s pr e f e r to visit a shirwad at eve ning show.

Crosstab(5.2b)

Gender of the viewers * opinion on general cleanlinessCrosstabulation

o inion on eneral cleanline

Totalexcellent Good Avera ebelo

avera e Poor ender of t evie er

Male Count 9 16 42 11 32 110Ex ectedCount 5.8 11.0 27.2 39.5 26.5 110.0

Female Count 0 1 0 50 9 60Ex ectedCount 3.2 6.0 14.8 21.5 14.5 60.0

Total Count 9 17 42 61 41 170Ex ectedCount 9.0 17.0 42.0 61.0 41.0 170.0

Null hypothesis :- Gender of t e vie er and o inion oneneral cleanline are inde endent.


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2

Alternative hypothesis :-Gender of t e vie er and o inion oneneral cleanline are de endent.

Chi-Square Tests

Value df A ym . Si .

(2- ided)Pear on C i-Square 95.640(a) 4 .000Li eli ood Ratio 112.412 4 .000Linear-by-Linear

A ociation 17.342 1 .000

N of Valid Ca e 170

a 1 cell (10.0 ) ave ex ected count le t an 5. T e minimum ex ected count i 3.18.

Inference: W e rejec t th e null h ypoth es is since significan ce leve l is less than.05 and a cce pt th e alt e rnati ve hypoth es is that gender of t e vie er ando inion on general cleanline are de endent .

gender of t e vie er j

fe malemale

o u n

t

60

50

40

30

20

10

0

o k inion on general c

excellent

good

avera ge

belo l avera ge

m oor

9

32

50

11

42

16

9

Mo st of th e f emal e viewers say general cleanilin ess is is be low a verag e .


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2 3

occu pa tion o f th e vie we r s

en tr e pr eneu r s a la ried execu tivest uden t

o u n

t

z

{ z

|

z

}

z

z

s a tisf ac tion with p a

high ly s a tisf ied

s a tisf ied

neu tr a l

d iss a tisf ied

high ly d iss a tisf ied89

25

8

33

68

17

Stud ent ar e sati sfied with th e parking fa cility and entr e pr eneur ar e highl y dissati sfied

Crosstabs(5.4b)

Gender of the viewers * frequency of visits to ashirwad cinema in amonth crosstabulation

frequency of vi ~ it~ to a ~ h ir ad cinemain a mont h

Total1-3 time ~ 4-6 time ~ 7 or moregender of t hevie er ~

male Count 67 26 17 110Ex ectedCount 71.2 27.8 11.0 110.0

female Count 43 17 0 60Ex ectedCount 38.8 15.2 6.0 60.0

Total Count 110 43 17 170

Ex

ectedCount 110.0 43.0 17.0 170.0

67 % of th e mal e and 4 3% of f emal e visit 1-3 tim es in a month

Null hypothesis : Gend e r of th e viewe rs and fr eq uency of th e visit to a shirwad cinema ar e ind epend ent


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2 4

Alternative hypothesis : Gend er of th e viewers and fr eq uency of th e visit to a shirwad cinema ar e depend ent

Chi-Square Tests

Value Df A ym . Si g.

(2- ided)Pear on C h i-Square 10.306(a) 2 .006Li elih ood Ratio 15.818 2 .000Linear-by-Linear

A ociation 5.922 1 .015

N of Valid Ca e 170

a 0 cell (.0 ) have ex ected count le than 5. T he minimum ex ected count i 6.00.

Inference : we rejec t th e null h ypoth es is since significan ce leve l is less than . 05 and a cce pt alt ernati ve hypoth es is that g e nd er of th e viewers and fr eq uency of th e visit to a shirwad cinema ar e depend ent.

gender of the viewers

femalemale C o u n

t

70

60

50

40

30

20

10

frequency of visits

1-3 times

4-6 times

7 or more

17 17

26

43

67

67 % of th e mal e and 4 3% of f emal e visit 1-3 tim es in a month


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Crosstabs(5.5b)

P reference on the kind of movies * age group of the viewersCrosstabulation

ag e grou of the vie er

Total19-25 26-35 above 35 reference onthe ind of movie

Action Count 34 1 0 35Ex ectedCount 22.6 8.9 3.5 35.0

Romantic Count 67 17 8 92Ex ectedCount 59.5 23.3 9.2 92.0

Comedy Count 1 17 8 26Ex ectedCount 16.8 6.6 2.6 26.0

Family Count 0 8 1 9

Ex

ectedCount 5.8 2.3 .9 9.0animal movie Count 8 0 0 8

Ex ectedCount 5.2 2.0 .8 8.0

Total Count 110 43 17 170Ex ectedCount 110.0 43.0 17.0 170.0

Betw ee n 19-2 5 age group pr e f er romanti c mo vies and abo ve 35 pr e f er famil y mo vies

Null hypothesis: Pref e rence on th e kind of mo vies and ag e group of th e viewers ar e ind epend ent

Alternative hypothesis : Pref erence on th e kind of mo vies and ag e group of th e viewe rs are

depend ent

Chi-Square Tests

Value df A ym . Si g.

(2- ided)Pear on C h i-Square 86.149(a) 8 .000Li elih ood Ratio 98.112 8 .000Linear-by-Linear

A ociation 18.746 1 .000

N of Valid Ca e 170

a 6 cell (40.0 ) have ex ected count le than 5. T he minimum ex ected count i .80

Inference : we rejec t th e null h ypoth es is since significan ce leve l is less than . 05 and a cce pt alt ernati ve hypoth es is that pr ef erence on th e kind of mo vies and ag e group of th e viewe rs are depend ent.


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2 6

pr e f e r ence on th e kind o f mo vie s

an ima l mo vie s

f a mily

co med y

r o man tic

ac tion C

o u n

t

80

70

60

50

40

30

20

10

0

a ge gr ou p o f th e vie

19 -25

26 -35

abo ve 35

Betw ee n 19-2 5 age group pr e f er romanti c mo vies and abo ve 35 pr ef er famil y mo vies

ANOVA


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O neway (5.1c)

Opinion on the price of the ticket & occupation of the

viewers

Null hypothesis:- opinion on pri ce of th e ticke t and o ccupation of th e viewe rs do es not show varian ce .

Alternative hypothesis:- opinion on pri ce of th e ticke t andoccupation of th e vie we rs show varian ce .

Descriptives

o inion on rice of t he tic et

N Mean Std. Deviation Std. Error

95 Confidence Interval for Mean

Minimum Lo er Bound U er Bound

Student 119 2.69 .963 .088 2.51 2.86 1 alaried executive 34 3.44 .660 .113 3.21 3.67 1Entre reneur 17 3.47 .514 .125 3.21 3.74 3Total 170 2.92 .938 .072 2.78 3.06 1

ANOV A

o inion on rice of t he tic etSum of

Square Df Mean Square F Si g.Bet eenGrou

(Combined) 20.734 2 10.367 13.513 .000Linear Term Un eigh ted 9.085 1 9.085 11.843 .001

Wei gh ted 17.909 1 17.909 23.344 .000Deviation 2.825 1 2.825 3.683 .057

Within Grou 128.113 167 .767Total 148.847 169


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Inference :- Since F value i more t han 5 t herefore e reject t he nullhy ot he i and acce t t he alternative hy ot he i t hat o inion on rice of the tic et and occu ation of t he vie er ho variance.

O ne way(5.2c)

P reference on timings of show & occupation of theviewers

Null hypothesis: Pref e rence on th e timing s of th e show and o ccupation do es not show varian ce .

Alternative hypothesis : Pre f erence on th e timing s of th e show and o ccupation show varian ce .

Descriptives

Preference on timin gs of the sh o



Minimum Lo er Bound U er Bounds tudent 119 2.50 .746 .068 2.36 2.63 1s alaried executive 34 3.53 .507 .087 3.35 3.71 3entre reneur 17 4.00 .000 .000 4.00 4.00 4Total 170 2.85 .868 .067 2.72 2.98 1

ANOV A

Preference on timin gs of the sh oSum of

Square s df Mean Square F Si g.Bet eenGrou s



Within Grou s 74.218 167 .444

Total 127.324 169

Inference : Since F valu e is mor e than 5 th erefor e we rejec t th e null h ypoth es is and a cce pt th e alt ernati ve hypoth es is that pr ef erence on th e timing s of th e show and o ccupation show varian ce .


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2 9

O neway(5.3c)P

reference on the kind movies and occupation of the viewers

Null hypothesis: p reference on t he ind of movie s and occu p ation of t he vie er s doe s not sh o variance.

Alternative hypothesis : p reference on t he ind of movie s and occu p ation of t hevie er s sh o variance.

Descriptivesp reference on t he ind of movie s



Minimum MaximumLo er Bound U pp er Bound19-25 110 1.92 .987 .094 1.73 2.10 1 526-35 43 2.74 .790 .120 2.50 2.99 1 4above 35 17 2.59 .618 .150 2.27 2.91 2 4Total 170 2.19 .981 .075 2.05 2.34 1 5

ANOV Ap reference on t he ind of movie s

Sum of Square s df Mean Square F Si g.

Bet eenGrou p s



Within Grou p s 138.567 167 .830Total 162.594 169

Inference : Since F valu e is mor e than 5 th erefor e we rejec t th e null h ypoth es is and a cce pt th e alt ernati ve hypoth es is that pr ef erence on th e timing s of th e show and o ccupation show varian ce .


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SU MMARY OF FINDING S

Ma jorit y (70 % ) of visitor s to A shirwad cine ma ar e stud ent s.

(60 % ) of th e res pond e nt s ar e sati sfie d with th e choi ce of mo vies scree ne d in Ashirwad cine ma s.

(77 % ) of r es pond e nt s pr e f e r wat ching eve ning show s.

(65% ) of r es pond e nt s pr e f e r wat ching romanti c mo vies , (35% ) pr e f e raction mo vies and ( 20 % ) com e dy mo vies .

(65% ) of r es pond e nt s pr e f e r wat ching mo vies at A shirwad compar e dto an y oth e r cine ma s in th e city.

About ( 60 % ) of th e res pond e nt s ar e not ve ry sati sfied with th e gene ral cleanlin ess at th e cine ma.

About ( 26 % ) of th e res pond e nt s ar e not sati sfie d with th e parkingfacilities .

Almost (90 % ) of th e res pond ent s like to r ec omm e nd A shirwadex pe rie nce to th e ir frie nd s and about ( 95% ) of th e m like to visitAshirwad again.


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SU GGE S TION S

The ashirwad group should e du cat e its staff to impro ve th e irres pon se and car e to custom e r.

Impro ve se ating arrang eme nt s for high e r class ticke t hold e r.

Adeq uat e numb e r of fir e ex tingui she rs and sec urit y pe rsonn e l shouldbe pro vide d to cat e r for an y e me rge ncy, as pr ese nt sec urit y arrang e me nt i s not ad eq uat e .

The price of th e ticke t s ma y be re du ce d to th e ex te nt f e asible toattra ct mor e custom e rs.

Mo st of th e mo vie goe rs be ing stud e nt s, som e stud e nt con cess ion s ma y be give n to attra ct mor e stud e nt custom e rs.

Matin ee and night show s be ing not ve ry popular, th e ticke t rat es forth ese show s ma y be re du ce d to mak e th e m mor e popular.

As mo st of th e custom e rs pr e f e r to wat ch Hindi and Engli sh mo vies ,good and lat es t mo vies in th ese languag es ma y be sc ree ned.


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32 MIM-MANIPAL UNIVERSITY P

3 2

CONCL US ION S

The ob jec tive of m y rese ar ch pro jec t wa s to stud y th e sati sfactionleve l of th e cu stom e rs with r es pec t to A shirwad cinema s, udupi.

The leve l of sati sfaction of an y se rvice vari es from p e rson to p e rson.It is difficult to sati sf y eve rybod y. Me asur es use d to pro vide se rvice also vari es from on e pro vide r to th e oth e r. Continuou s impro ve me ntin qualit y of se rvice pro vide d gr e atl y he lp in in creasing th e custom e rsati sfaction.

Like an y oth e r bu siness , mo vie th e atr es ar e also fa cing comp e tition.The group s run b y th e cine ma own e r al so n ee d to impro ve its mark e t through ad ve rti sing in addition to pro vide se rvice . Mo st of th e mo vie goe rs be ing stud e nt s, all e ffort s should b e mad e to cat e rfor th e ir req uir e ment s in t e rm s of t ype of qualit y mo vies , sec urit y arrang e me nt s, pri cing of ti cke ts e tc.Me ticulou s car e tak e n b y th e se rvice pro vide r h e lps in e nhan cing th e custom e r sati sfaction.


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33 MIM-MANIPAL UNIVERSITY P

3 3

Q U E S TIONNAIRE

1) Ge nd e r

Mal e F emal e

2) Age

Be low 18-2 5 19-2 5 26 -3 5 Above 35

3) Occupation

Stud ent Salari e d exec uti ve Entr e pr e ne ur

4 ) How man y tim es do you wat ch mo vies in Ashirwad cine ma in a month?

1-3 tim es 4 -6 tim es 7 or mor e

5 ) In whi ch class of Ashirwad cine ma you pr e f e r to wat ch th e mo vie ?

Balcon y 1 st class 2 nd class

6) How sati sfie d ar e you with th e choi ce of mo vies pla ying at A shirwad cinema?

Highly sati sfied Sati sfie d Ne utral D iss ati sfie d High l y

diss ati sfied

7) Please rat e th e following f e atur es of Ashirwad c ine ma

F eatur es Exce lle nt Good A ve rag e Be low a ve rag e PoorPictur e qualit y Sound qualit y Seating fa cility

8) Your opinion on th e following se rvices pro vided b y Ashirwad cine maF acilities Exce lle nt Good A ve rag e Be low

ave rag e Poor

Seatarrang e m e ntinside cine mahallGe ne ral


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3 4

cle anlin ess Toile tcle anlin ess Sec urit y arrang e m e nt

9) How sati sfied ar e you with th e parking fa cilities ?

Highly sati sfied Sati sfied Neutral D issati sfied Highl y dissati sfied

10) W hat ar e your pr ef erred show timing s?

Morning show Matin ee show E vening show Night s how

11) W hich languag e mo vies you pr e f e r to wat ch?

Hindi Engli sh Kannada Oth ers( spec if y)

12) W hat ar e th e mo vies of your pr ef erences ?

Action Romanti c Comedy Famil y Animal Mo vies

13) Your opinion on th e pricing of th e ticke t.

Ve ry high High R easonabl e Low Ve ry low

14 ) How do you rat e Ashirwad cinema in r e lation to oth er cine ma ( D yna in th e city)?

Bes t Bett er Good E quall y good Not a s good

15 ) W ould you r ec omm end wat ching mo vies at Ashirwad to oth ers?

Yes No

16) W ould you visit Ashirwad cinema again?

Yes No

Sugges tion s if an y

Date post:	29-May-2018
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Report on Satisfaction Level of the Custom5er With Respect to Ashirvad Cinema (2)

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