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1 2019 Reputation in Financial Services: Problem Solved? Malaysia Report REPUTATION INDEX FINANCIAL SERVICES #FSRI | @mhpc
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Reputation in Financial Services: Problem Solved?Malaysia Report
RE
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#FSRI | @mhpc
1
F O R E W O R D
E M M A S M I T HCEO, Asia PacificMHP Communications
The 1997 Asian financial crisis and the 2008 global financial crisis ushered in much uncertainty in the financial sector globally. While Asia’s financial markets bounced back relatively quickly, spurred in part by swift actions by regulators, strong macroeconomic fundamentals and favourable demographic drivers, it has left a lasting impact on the financial services landscape.
Malaysia too has had to manage its share of issues in this regard, and the country is reeling from almost a decade of financial malfeasance and political scandal. The much publicised revelations at 1MDB have significantly harmed the country’s image, spooked investors and decreased public confidence. The country must now safeguard its reputation, rebuild investor confidence and ensure that nothing of this magnitude can happen again.
Thankfully, there is much hope in the country. Malaysia's new administration has promised sweeping reform, and in the heart of the city’s financial services lies a thriving Islamic finance sector and a burgeoning opportunity to be Islamic finance capital for the world. There is also cautious but renewed optimism for consumers and businesses alike.
With less fallout to deal with, financial services companies in Asia focused on forging strong, pan-regional networks and investing in innovation. What they shared with global peers, was a pressing need to reassess their purpose, relationships with customers, and role in the community. In the years following, structural and cultural changes were enacted, and, crucially, reputation was catapulted to the top of the CEO agenda.
A decade on from the crisis, technology is transforming the lives of people in Asia at an unparalleled pace. Financial services businesses across the region are grappling with how to contend with disruptive technologies and how best to embrace digital solutions to transform customers’ experiences.
Overall, the findings in this report paint an overwhelmingly positive picture. In Malaysia, 83% of consumers have a positive perception of the industry, compared to 90% in Singapore and India, 84% in China and 82% in Hong Kong sharing this positive sentiment. Given the recent challenges with Brexit and the more severe impact of the global financial crisis on the UK, this seems unsurprising, but it should also serve as a warning. While it is almost inevitable that there will be other financial crises in the future, we can certainly learn from past mistakes and it is important the sector doesn't become complacent in its approach to reputation.
A fascinating thread that emerges from the report is the divide across the region in perceptions of digital vs traditional financial services providers. Almost one in three of those polled in China and India, and almost one quarter in Malaysia, see digital financial services companies as more trustworthy than traditional peers, while in Singapore and Hong Kong, almost one quarter say they are less trustworthy. Not unexpectedly in light of high-profile data breaches in the region and globally, data security is the top concern for respondents in every market. From speaking to CEOs and CCOs in the region for this report, digitalisation affords huge opportunities to increase revenue streams, drive efficiencies, and deepen customer relationships, but it is also increasing reputation risk.
I hope our inaugural Financial Services Reputation Index (FSRI) for Malaysia and Asia will provide a chance to reflect on how far the sector has come in the past 10 years and provide useful insights for our partners in the sector. As the intense spotlight on the social media giants highlights, people want more corporate responsibility and accountability. More than ever, the industry needs to focus on articulating its role in society and how it makes the wheels of life and trade turn.
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H A S T H E S E C T O R B E C O M E M O R E T R U S T W O R T H Y I N T H E PA S T D E C A D E I N T H E E Y E S O F T H E P U B L I C ?
The reputation of the financial services sector in Asia is in robust health 10 years on from the global financial crisis.H O W W O U L D YO U R AT E T H E R E P U TAT I O N O F T H E F I N A N C I A L S E R V I C E S S E C T O R I N A S I A T O D AY ?
People in Asia have significantly more positive views of the financial services sector compared with the United Kingdom where only 53% of respondents have positive views, 32% are negative and 15% don't know.
Singapore
India
China
Good:
90%
Good:
90%
Bad:
7%
Bad:
9%
Good:
82%Hong Kong
Bad:
13%Don't know:
5%
Good:
83%Malaysia
Bad:
13%Don't know:
3%
Don't know:
3%
Don't know:
1%
Good:
84%Bad:
12%Don't know:
4%
Agree
83%
Malaysia
Agree
81%
Singapore
Agree
68%
Hong Kong
Agree
87%China
Agree
85%India
While most consumers across Asia believe the financial services sector has a good reputation, slightly fewer say it has become 'more trustworthy' in the past decade.
Increased regulation (66%) and heightened competition (46%) are rated as the leading reasons Malaysia's financial services sector has become more trustworthy in the past decade. The same is seen in other markets in Asia.
4 5
H O W P O S I T I V E A R E C O N S U M E R S I N M A L AY S I A A B O U T F I N A N C I A L S E R V I C E S ?
While Malaysians love their banks (88%), an equal number believe local payment systems companies have a good reputation (87%). Credit card companies (81%) and insurers (81%) also enjoy general consumers' trust.
F I N A N C I A L S E R V I C E S : L O V E D B Y T H E YO U N G
K E Y F I N D I N G S - R E G U L A T I O N A N D T R A N S P A R E N C Y B U I L D T R U S T
K E Y F I N D I N G S - N O T A L L I N D U S T R I E S E Q U A L88
%
87%
81%
81%
77%
76%
75%
73%
72%
Ban
ks
Pay
men
ts S
yste
ms
Cre
dit
Car
d C
om
pan
ies
Insu
ran
ce
Fin
anci
al A
dvi
sors
Fin
Tech
Ass
et M
anag
ers
Ven
ture
Cap
ital
Pri
vate
Eq
uit
y
Ban
kers
Jou
rnal
ists
Po
lice
Law
yers
Pro
per
ty
Ag
ents
Po
litic
ian
s
Imp
rove
cu
sto
mer
se
rvic
e
Pro
vid
e b
ette
r ra
tes
on
th
eir
pro
du
cts
Incr
ease
tr
ansp
aren
cy
Incr
ease
co
nsi
sten
cy in
h
ow
th
ey o
per
ate
and
tr
eat
cust
om
ers
Imp
rove
cu
sto
mer
co
mm
un
icat
ion
s
Incr
ease
ran
ge
of
dig
ital
-ser
vice
s
Pay
sen
ior
man
agem
ent
less
Inve
st m
ore
in t
he
com
mu
nit
y
Pay
mo
re t
ax
59%
59%
52%
51%
48%
38%
16%
32%
8%
Bankers stood out as the most trustworthy in Malaysia (60%), in contrast to other parts of Asia which placed their trust in the police.
This sentiment was not shared for Politicians/Government officials, who were the least trusted among the professions asked (12%), possibly stemming from a lack of confidence in previous administrations and dealing with the fallout of various Government-linked financial scandals.
Good customer service (59%) and attractively priced products (59%) are the strongest drivers of reputation for financial services companies in Malaysia.
60%
38%
36%
28%
17%
12%85%
The youngest in society had the most positive view of the financial services sector with 85% of 18-24 year olds across Asia saying it had become more trustworthy.
Those with the most negative view of the sector in Asia were 30-34 years, with 32% from Hong Kong and 21% from Singapore saying it had not become more trustworthy.
Malaysia however, had one of the most positive views of financial services, with over 80% across all age groups agreeing that the sector had become more trustworthy.
W H AT C A N M A L AY S I A ' S F I N A N C I A L S E R V I C E S S E C T O R D O T O E N H A N C E I T S R E P U TAT I O N ?
WHEN ASKED TO RANK THE MOST TRUSTWORTHY OF SIX PROFESSIONS, THE BANKING INDUSTRY STOOD OUT IN MALAYSIA
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K E Y F I N D I N G S - A S I A ’ S D I G I T A L D I V I D E K E Y F I N D I N G S - D A T A S E C U R I T Y I S A T O P C O N C E R N
Like many other countries in Asia, data security and honesty are also leading concerns for Malaysian consumers when engaging with financial services companies.
66%
Singapore
64%
Malaysia
Data securityData being stolen
Financial literacyBeing vulnerable due to lack of knowledge
HonestyDealing with a person who is not truthful or fails to share important details with me
Data use Data being used inappropriately
Excessive risk The sector is very risky
Equal level
71%
Hong Kong
60%
China
22%
Singapore
12%
Malaysia
Less trustworthy
22%
Hong Kong
7%
China
14%
India
27%
Malaysia
24%
Singapore
29%
Hong Kong
48%
China
25%
India
14%
Hong Kong
15%
Malaysia
17%
Singapore
7%
China
12%
India
20%
Malaysia
24%
Singapore
21%
China
21%
Hong Kong
23%
India
13%
Hong Kong
14%
Malaysia
10%
Singapore
6%
China
12%
India
PerformanceNot receiving the results or benefits promised
17%
Malaysia
21%
Singapore
14%
Hong Kong
8%
China
19%
India
10%
China
7%
Malaysia
4%
Singapore
9%
Hong Kong
8%
India
55%
India
Online peer-to-peer lending has some ways to go towards building trust with consumers. More than half (53%) of consumers in Malaysia consider these platforms to be highly risky. 14% of consumers rated them at the maximum level of "Very High Risk", the same as investing in stocks and shares.
DATA S E C U R I T Y A N D H O N E ST Y A R E T H E M A I N CO N C E R N S F O R CO N S U M E R S I N A S I A W I T H F I N A N C I A L S E RV I C E S CO M PA N I E S
More trustworthy
13%
Singapore
24%
Malaysia
8%
Hong Kong
32%
China
32%
India
H O W T R U S T W O R T H Y A R E N E W A N D E M E R G I N G D I G I TA L S E R V I C E S C O M PA N I E S V E R S U S T R A D I T I O N A L C O M PA N I E S ?
There is a clear divide between established and emerging markets in the perceptions of digital versus traditional financial service providers. In China and India, where digital transformation has increased financial inclusion, one third of consumers believe digital providers are more trustworthy. In Malaysia, almost one quarter say they are more trustworthy.
HOW HAS THE INCREASED USE OF TECHNOLOGY BY FINANCIAL SERVICES COMPANIES CHANGED HOW MUCH YOU TRUST THESE COMPANIES?
Trust more
21%
Hong Kong
Trust more
56%
India
Trust more
52%
China
Trust more
24%
Singapore
Trust more
46%
Malaysia
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H O W I M P O R TA N T A R E T H E B E L O W A S P E C T S W H E N S E L E C T I N G A F I N A N C I A L S E R V I C E S C O M PA N Y I N M A L AY S I A ?
WHICH INFORMATION SOURCES DO CONSUMERS IN MALAYSIA TRUST THE MOST FOR ADVICE ABOUT FINANCIAL SERVICES?
T O P 3 0 M O S T T R U S T E D F I N A N C I A L S E R V I C E S B R A N D S
K E Y F I N D I N G S - I N V E S T I N G I N R E P U T A T I O N I M P R O V E S B O T T O M L I N E
K E Y F I N D I N G S - W H O ' S L E A D I N G T H E W A Y I N M A L A Y S I A
Top two ratings for importance Top two most trustworthy
*The list excludes FinTech, Private Equity and Venture Capital brands.
1 Maybank
2 CIMB
3 Public Bank
4 RHB Bank
5 Hong Leong Bank
6 HSBC
7 Prudential
8 AIA
9 Citibank
10 AmBank
11 Great Eastern
12 Paypal
13 Standard Chartered
14 Bank Simpanan Nasional
15 Bank Islam
16 UOB
17 Visa
18 OCBC
19 Mastercard
20 Bank Rakyat
21 Allianz
22 Zurich
23 Affin
24 Alliance
25 Agrobank
26 American Express
27 Alipay
28 Samsung Pay
29 Tokio Marine
30 AEON
Friends or familyIs a responsible corporate citizen
Employees of a company
Supports the causes I care about
Existing or past customers
Gives back to the community
Traditional media (Newspaper, magazine, broadcast)
Invests in local and national sponsorships
Company information sources / website
Is a good employer
Independent online bloggers
Has a good CEO
Independent financial advisor
Has a high public profile
Social and online media
Advertising by the company
43%
28%
38%
18%
10%
31%
12%
12%
8%
80%
72%
76%
70%
73%
69%
62%
Malaysian see their personal social networks as the most trusted source for advice on financial matter (43%) followed by official company information sources (38%). Customers can also be powerful advocates with 31% of respondents turning to them for advice. Companies can make the most impact by converting their customers to brand ambassadors, ensuring they have a strong and clear proposition communication in company materials and building their industry network.
80% of Malaysian respondents say that whether a company operates responsibly and is a good employer (76%) are important considerations when selecting a financial services provider - more important than how well known the company is.
10 1111
I N D U S T R Y O V E R V I E W S I N D U S T R Y O V E R V I E W S
A S S E T M A N A G E R S B A N K I N G
Performance
Honesty
Financial Literacy
Data Security
Performance
Honesty
10
75%
Mal
aysi
a
63%
Sin
gap
ore
8%M
alay
sia
16%
Sin
gap
ore
1%M
alay
sia
2%S
ing
apo
re
Good Good
Top three concerns when dealing with Asset Managers Top three concerns when dealing with Banks
Bad BadDon't know Don't know
61%
Ho
ng
Ko
ng
11%
Ho
ng
Ko
ng
2%H
on
g K
on
g
70%
Ch
ina
13%
Ch
ina
1%C
hin
a
79%
Ind
ia
88%
89%
89%
Mal
aysi
a
Sin
gap
ore
85%
Ho
ng
Ko
ng
87%
Ch
ina
Ind
ia
10%
10%
11%
Mal
aysi
a
Sin
gap
ore
13%
Ho
ng
Ko
ng
11%
Ch
ina
Ind
ia
7%In
dia
1%In
dia
20%
23%
14%
India
17%
28%
20%
India
21%
18%
14%
Hong Kong
27%
20%
21%
Hong Kong
11%
25%
16%
China
42%
13%
18%
China
22%
18%
14%
Malaysia
28%
24%
13%
Singapore
30%
17%
14%
Malaysia
29%
24%
18%
Singapore
17%
Mal
aysi
a
21%
Sin
gap
ore
29%
Ho
ng
Ko
ng
14%
Ind
ia
17%
Ch
ina
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)United Kingdom
74% 17%
United Kingdom
74% 55%
United Kingdom
18% 24%
United Kingdom
18% 39%
United Kingdom
8% 59%
United Kingdom
8% 7%
12 13
I N D U S T R Y O V E R V I E W S
12 13
C R E D I T C A R D S
Good Bad Don't know
81%
Mal
aysi
a
83%
Sin
gap
ore
83%
Ho
ng
Ko
ng
84%
Ch
ina
77%
Ind
ia
16%
Mal
aysi
a
13%
Sin
gap
ore
15%
Ho
ng
Ko
ng
10%
Ch
ina
19%
Ind
ia
3%M
alay
sia
3%S
ing
apo
re
2%H
on
g K
on
g
6%C
hin
a
4%
Ind
ia
Data Security
Data Use
Honesty
Top three concerns when dealing with Credit Card Companies
24%
13%
17%
India
48%
19%
14%
Hong Kong
50%
12%
13%
China
33%
18%
13%
Malaysia
49%
12%
11%
Singapore
F I N A N C I A L A D V I S O R S
Honesty
Performance
Financial Literacy
Good
Top three concerns when dealing with Financial Advisors
Bad Don't know
77%
65%80
%
Mal
aysi
a
Sin
gap
ore
61%
Ho
ng
Ko
ng
71%
Ch
ina
Ind
ia
16% 25
%
15%
Mal
aysi
a
Sin
gap
ore
27%
Ho
ng
Ko
ng
15%
Ch
ina
Ind
ia
7% 11%
5%
Mal
aysi
a
Sin
gap
ore
12%
Ho
ng
Ko
ng
13%
Ch
ina
Ind
ia
29%
18%
18%
India
24%
17%
21%
Hong Kong
22%
15%
15%
China
33%
21%
19%
Singapore
I N D U S T R Y O V E R V I E W S
United Kingdom
74% 47%
United Kingdom
18% 37%
United Kingdom
8% 15%
United Kingdom
74% 50%
United Kingdom
18% 22%
United Kingdom
8% 28%
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
33%
18%
16%
Malaysia
14 15
I N D U S T R Y O V E R V I E W S
14 15
F I N T E C H
Good Bad Don't know
76%
65%80
%
Mal
aysi
a
Sin
gap
ore
66%
Ho
ng
Ko
ng
81%
Ch
ina
Ind
ia
12% 16%
10%
Mal
aysi
a
Sin
gap
ore
23%
Ho
ng
Ko
ng
11%
Ch
ina
Ind
ia
12% 19
%
10%
Mal
aysi
a
Sin
gap
ore
11%
Ho
ng
Ko
ng
8%C
hin
a
Ind
ia
Data Security
Performance
Data Use
Top three concerns when dealing with Fintech Companies
17%
19%
18%
India
37%
9%
21%
Hong Kong
39%
9%
15%
China
29%
15%
19%
Singapore
I N S U R A N C E
Honesty
Performance
Financial Literacy
Good
Top three concerns when dealing with Insurance Companies
Bad Don't know
74%82
%
81%
Mal
aysi
a
Sin
gap
ore
67%
Ho
ng
Ko
ng
73%
Ch
ina
Ind
ia
17% 22
%
17%
Mal
aysi
a
Sin
gap
ore
28%
Ho
ng
Ko
ng
21%
Ch
ina
Ind
ia
2% 4%
1%
Mal
aysi
a
Sin
gap
ore
6%H
on
g K
on
g
6%C
hin
a
Ind
ia
28%
27%
13%
India
28%
31%
13%
Hong Kong
30%
18%
11%
China
34%
24%
16%
Singapore
I N D U S T R Y O V E R V I E W S
United Kingdom
74% 8%
United Kingdom
18% 5%
United Kingdom
8% 87%
United Kingdom
74% 44%
United Kingdom
18% 43%
United Kingdom
8% 13%
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
29%
13%
15%
Malaysia
27%
29%
19%
Malaysia
16 17
I N D U S T R Y O V E R V I E W S
16 17
PAY M E N T S Y S T E M S
Good Bad Don't know
87%
89%
91%
Mal
aysi
a
Sin
gap
ore
83%
Ho
ng
Ko
ng
96%
Ch
ina
Ind
ia
11%
9%7%
Mal
aysi
a
Sin
gap
ore
14%
Ho
ng
Ko
ng
3%C
hin
a
Ind
ia
2% 3%2%
Mal
aysi
a
Sin
gap
ore
3%H
on
g K
on
g
1%C
hin
a
Ind
ia
Data Security
Data Use
Honesty
Top three concerns when dealing with Payment Systems Companies
32%
16%
13%
India
59%
16%
10%
Hong Kong
61%
13%
11%
China
53%
16%
9%
Singapore
P R I VAT E E Q U I T Y & V E N T U R E C A P I TA L
Performance
Honesty
Excessive Risk
Good
Top three concerns when dealing with Private Equity & Venture Capital
Bad Don't know
23%
18%
17%
India
16%
17%
20%
Hong Kong
15%
19%
23%
China
21%
18%
18%
Singapore
I N D U S T R Y O V E R V I E W S
74% 18% 8%
United Kingdom
74% 27%
United Kingdom
18% 17%
United Kingdom
8% 66%
73%
Mal
aysi
a
58%
Sin
gap
ore
50%
Ho
ng
Ko
ng
56%
Ch
ina
72%
Ind
ia
17%
Mal
aysi
a
20%
Sin
gap
ore
31%
Ho
ng
Ko
ng
29%
Ch
ina
17%
Ind
ia
19%
Ho
ng
Ko
ng
11%
Ind
ia
15%
Ch
ina
10%
Mal
aysi
a
22%
Sin
gap
ore
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
Regional average(ex-Payment
Systems)
40%
18%
15%
Malaysia
21%
19%
13%
Malaysia
18 19
T H E N E X T D E C A D E :W H A T N E X T F O R T H E R E P U T A T I O N O F T H E
F I N A N C I A L S E R V I C E S I N D U S T R Y ?
1 . H AV I N G P U R P O S E B U I L D S T R U S T
Rebuilding trust and confidence in the wake of the global financial crisis has been key to restoring the reputation of the sector. Central to this has been a period of critical re-examination by companies of their purpose – the value they bring to communities and individuals, and their role in doing business in a way that protects the planet.
With a renewed clarity of purpose, companies have, and look set to continue devoting significant effort to explaining their role in society and the economy, with an emphasis on engaging employees first. Employees are powerful advocates in the age of social media, and play a pivotal role in helping companies manage reputation risk.
Doing the right thing and talking about it to influencers in terms of tangibles, from the digitalisation of trade finance to making people’s lives easier through WePay, will be vital for ensuring continued support for the industry’s licence to operate.
The organisation has seen a sea change: we think more carefully about what is our brand, what is our positioning, how can we become a leader, how can we be relevant?
Top 10 global asset manager
2 . T E C H N O L O G Y – A F R I E N D A N D F O E
The digitalisation of society across Asia has emerged as reputation’s new frontier. It represents an unprecedented opportunity for the financial services industry to make people’s lives easier, transforming products and services, while at the same time growing a whole new risk ecosystem.
From data security to ensuring the underlying regulatory fundamentals like Anti-Money Laundering controls are robust, the conversation around technology is drawing in a wider audience than ever before. Amidst these challenges, the rewards for innovation can be high – even small steps can shift perceptions of reputation for the very largest of institutions.
As you grow in India and China, the pressure on IT systems becomes massive and it needs to be robust. Security and speed is a massive challenge for everyone, particularly in markets where there has been a ‘skip generation’ of technology.
Leading Swiss bank
Technology is the biggest disrupter to our industry and we are not yet adequately prepared for it.
Top 10 global asset manager
3 . E M B R A C I N G T H E N E W N O R M A L O F S C R U T I N Y A N D A C C O U N TA B I L I T Y
It is clear from the snapshot in this report, that sentiment in Asia is overwhelmingly positive. However, we live in a Networked Age, where technology has re-shaped not only the way we live but also how we communicate. Relentless scrutiny and accountability are the new normal.
The reputation of the financial services industry in this region is in robust health today. Keeping it that way for the next decade will involve uniting employees, customers and communities around shared values, finding fresh ways to keep the conversation about purpose alive, and focusing on how things are handled when they go wrong because, in the end, much good can be achieved reputationally when things are fixed well.
You have to create a culture of treating reputation risk seriously and it starts with employees.
Leading US headquartered private equity firm
A key consideration for us, is how to remind employees and prospective employees of the merits of working for the industry as well as our company.
Leading European bankIt’s not about the industry versus regulators anymore. The conversation involves everyone - how does the world make the best use of new technologies such as blockchain.
Leading European bank
You need to innovate in your own backyard. It’s not about protecting areas that have traditionally made a lot of money just because they have made a lot of money.
Top 10 global bank
Culture is key – integrity and collaboration. Everyone knows that risk starts at their desk.
Leading Swiss bank
Transparency, the highest level of corporate governance and responsiveness would go a long way in strengthening the industry’s reputation.
Leading Indian financial services conglomerate
Investing more in education about our industry and CSR initiatives are areas where our company and industry could be investing more proactively to improve reputation
Global insurance firm
Companies project infallible images of never getting things wrong. People want companies to say sorry and to tell them how things will be fixed.
Top 10 global bank
We all need to be prepared for when sentiment changes as it inevitably will as sectors like banking, pharma or social media come in and out of the spotlight. We have to constantly examine our purpose, and continue to articulate it.
Top 10 global bank
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We support all areas of the financial services industry to improve their reputation – both through greater engagement with consumers and supporting education measures across the market to dispel some of the myths and misunderstandings outlined by this research.
If you would like to hear more about the Financial Services Reputation Index, and the deep data that lies behind it, please contact [email protected]
MHP Communications is a strategic communications agency built for the networked age, applying the new rules of influence to solve complex problems. We advise a diverse set of clients, ranging from asset managers and insurance companies to disruptive technology firms that are reshaping commerce. Our work is highly recognised; in 2017 and 2018 we were awarded "Financial Campaign of the Year" from PublicAffairsAsia and PR Week respectively for our work with our clients.
We currently work for more than 50 financial services clients across the industry
MHP’s asset management clients have combined assets under management of more than £2.5 trillion
MHP is made up of 160 communications experts
We have a 25-year track record in Asia and offices in Singapore, Malaysia, Hong Kong, Sydney, London and Frankfurt
£2.5 trillion50
16030We have worked with more than 30 companies in the insurance industry in Asia Pacific over the past 25 years
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MHP surveyed over 5,000 adults from Malaysia, China, Hong Kong, India and Singapore, with at least 1,000 respondents per market. Field work took place from August to December 2018.The data has been taken from a representative of the population between the ages of 18 to 55 in each market.
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