Research for ideas

A promotional campaign for the school Christmas production for the Drama Department

By Mason Chan 11D

Research CampaignLook at the following blog http://uaddit.com/discussions/showthread.php?t=642

For each of the advertisements are using slightly unorthodox methods to get across their ideas

Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’

What ideas/product is the advertisement trying to convey?

Get the right job or the job that you desire, because life is too short, and once you are in a job that you never wanted – you are just wasting your time.

What catches your attention?

What catches my attention is behind an ATM machine is an actual person working really hard, I guess stressing him out.

How is it done?

It is done as a poster or a campaign to arouse people’s attention about changing to something that they like to do before it is too late.

What makes this an effective promotion?

This makes an effective promotion, because the man working inside the ATM machine encourages people to start anew with a job that they like.

Effective promotional CampaignsPromotional Campaign Promotional elements Strategies for success

Breast Cancer Awareness Pink Ribbon World awareness weekEvents (National & global)Data portal – Webpage

Moral obligation to support charityCelebrity endorsementInstantly recognizable logo (pink ribbon)

The REFRESH Project Pepsi LogoWorld awareness signifying Pepsi known worldwide

Instantly recognizable logo (Red, Blue, White Ball)Promote new idea that has a positive impact on the society and community

Elf Yourself Elf Yourself Logo (quite recognizable)Uploading images of yourself, friends, or loved ones -- then watching them dance as Christmas elves

Interactive e-cardViral PhenomenonBecoming holiday tradition

The Man Your Man Could Smell Like Old Spice Man (known worldwide, mainly US)The Old Spice Man debuted in a 2010 Super Bowl ad, bringing humor, sex appeal, and intrigue to a brand

Helped Procter & Gamble amass over 40 million views on YouTube and enjoy a 107% increase in body wash sales within 30 days of the campaign launch.

Promotional ideas for your event

Brainstorm the promotional elements and ideas you will include in your promotional campaign for the school Christmas production for the Drama Department

- Digital Banners and Posters

- Emails and Notifications

- Posters and Banners posted in some parts of school

- Post event on daily bulletin of school

- A website based on the Christmas production

- Spreading the word on social networking sites to people connected within Island School or ESF

Summary of research

From this research create a blog post

Give it the title, “Elements of a successful promotional campaign"

Write out your title making sure you include the WHAT, WHO and PURPOSE in your title

Underneath write out 2-3 sentences describing WHY the promotional ideas are needed

Label/Tag the post with the label, " Elements of a successful promotional campaign "

Submit the URL of the blog post to the dropbox