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Mam Amna Wahid

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Ayesha irshad

Sohaib ehsan

Huma rao Zainab umar rao

Nida e fatima

Gulshan parveen Asma ismail

Awais

saif

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Introduction

Research objective

Research question Literature review

Hypothesis

Methodology Questionnaire

Findings

conclusion

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The industry in which we did research is

automobile industry.

We mainly focused the car holders so theywere our target consumers.

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It took a time period of about 4 months to do

the research.

We tried to find out the effects of differentage groups with different income levels at

automobile industry.

Each group has different factors that effecttheir satisfaction

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To be successful you have to be punctual.

A person who knows the importance of time

wants to save his time So every person is focusing a lot on

automobiles to save the traveling time.

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SO..

We did this research to know that what a

consumer looks for in an automobile. Does he get influenced by the product

features?

Or by the companys attributes?

Or by the sales person attributes?

Or something else?

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How customer perception and sales attributes

effect the satisfaction level of automobile

consumers.

Sales attributes comprises

of both the company andsales person attributes.

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Customer perception includes the perception

of consumers regarding the product features

and reference group.

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Dissatisfaction of consumer do not always

blame manufacturer. satisfaction change

during time of product usage(Rebeccaslotegraf 1977)

Satisfaction level decrease with usage.

Irreversible attributes (Jeffry Inman 1977)

17,000 owners show consumer learn to livewith attributes that cant be resolved.

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We have 3 hypothesis.

H0 :Sales attributes and customer

perception has positive impact on customersatisfaction

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H1 :

customer perception has positive impact on

customer satisfaction while sales attributeshave no impact

H2 :sales attributes has +ive impact on customer

satisfaction while customer perception hasno impact

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We did sampling.

We took a sample of210 to do the research.

We used quantitative method to measure outthe research

Our instrument was questionnaire.

Questionnaire comprises of 45 variables.

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We used SPSS to measure out the results of

our questionnaires.

calculations done: Means

Frequencies

Bar charts

Pie charts

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Comprises of 3 sections.

1st ------> screening questions including: Name

Gender

Income

Current brand name

No of brands

etc

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2nd ----> satisfaction level questions : No of years of using same car

Mileage

Avg speed Market value

Etc

3rd ----> effecting elements: Product features

Awareness medium

Sales attributes

Reference group & Risk

Competitive strategy

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brand nameinterior

color

design

warranties

repairment

resale

insurance

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spareparts

durable

high price

complex

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televission

internet

f & f

newpaper

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hardwork

smartwork

interaction

a e

income

education

convincin

competition

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After carefully examining results

we come to know that salesperson attributes and customer

perception both have positive

impact on customer satisfaction. So, the research concludes with

the approval of H0 and rejectionof H1 and H2.