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Researching Foundations and Agencies:
Resource Development for
Instructional Technology Projects
Liberal Arts ITS - Session Two
Emily Cicchini, Special Projects Manager - June 08
What do funders want?
To change the world.
To help people, generally, the more people, the better.
To fix a specific problem or issue.
To know what the positive impact will be.
Finally, I know what they
want.
Old Sage Development Sayings
Fundraising is friend-raising/match-making
Fundraising is sales/is not sales
Get your ducks in a row
It takes the same effort to ask for $1 as it does for $1 million
Don’t grant-chase
Every day is a good day to fundraise!
The “so what?” test…
Funders don’t need to know the gory details.
Funders don’t like whiny, negative language.
Funders don’t care what problem it solves for you, but how you are solving a problem that effects others.
Education funders, in general, aren’t often that impressed by personal recognition.
Trends in Project Evaluation: The Logic Model
Task or activity
Inputs Outputs Short Term Goal
Long Term Goal
Building an educational website
Amount of Time
Qualifications of
People
Amount of Money
# web pages
# of key functions
# of students logging in
To get students more engaged
To increase student skill in a specific task
To increase access to materials
To improve learning
To lower cost of learning
To increase efficiency of learning
Embracing Dissemination
Publication Lectures Presentations Conferences Online networking
Motto: NO dissemination really is BAD dissemination. Tell people about your work.
Sustainability equals diversity
Individuals (Annual Funds, Major Gifts)
Corporate Sponsorships (Sports, Ads)
Corporate Foundations (Strategic Giving)
Private Foundations (Families, Legacies)
Public Foundations (Community Efforts)
Special Events (Sports, Parties, Sales)
Local, County, State, Federal Gov’t Agencies
BREAK
Some trends in IT project funding
Open Access Resources: making scholarly literature and knowledge freely available
Gaming, scripted, collaborative and interactive instructional applications (hello, Second Life…)
Extensive, comprehensive searchable databases and digital archives of hard-to-find materials
Analysis tools, synthesis tools, visual motion models, and other applied research projects
LAITS Showcase Solutions
Texas Politics: open access multimedia textbook
Français Interactif: open access multimedia textbook
Danteworlds: mulitimedia supplimental instructional resource
The Daily Intelligencer: unique web-based learning environment
IT Sites We Like
Carnegie Mellon’s Open Learning Initiative, http://www.cmu.edu/oli/
The Sloan C Consortium http://www.sloan-c.org/
MIT’s Open Course Ware Project, http://ocw.mit.edu/index.html
Top Twenty Web Sites
11 yahoo.co.jp12 microsoft.com13 megaupload.com14 sina.com.cn15 blogger.com16 hi5.com17 facebook.com18 rapidshare.com19 ebay.com20 sohu.com
1 yahoo.com2 msn.com3 google.com4 youtube.com5 live.com6 myspace.com7 baidu.com8 orkut.com9 wikipedia.org10 qq.com
Retrieved from alexa.com June 9, 2007
Rights and Permissions
Inside Class, UT = Fair Use
Open Access = Not Fair Use
Got Ducks?
Basic 5-step fundraising cycle
Research - 70% of your time (including gossip, internal coordination, and rejection).
Cultivation - 4% of your time.
Solicitation - 15% of your time.
Closure - 1% of your time.
Stewardship - 10% of your time.
Once you start, it is a cycle, it never ends.
How to evaluate a prospect
What do they say they want to accomplish? What is their “self-image?”
Who do they say they’ll give to? Who do they really give to, how often, how many different groups?
What things have they given for in the past?
How much do they give/do they really have?
Who are the people actually in charge? What’s the decision making process?
Are they stable or in flux? What’s the deadline/timeline?
The Usual Suspects
National Endowment for the ArtsNational Endowment for the HumanitiesDepartment of EducationNational Science FoundationMoody, Meadows, Brown, Houston,
Webber FoundationsAustin’s lack of philanthropic infrastructure
Online Research Tools
Federal Register http://www.gpoaccess.gov/fr/index.html and grants.gov
Texas Register and grant alerthttp://www.governor.state.tx.us/divisions/stategrants/grantalert/view
Chronicle of Philanthropy The Foundation Center/The Grantsmanship CenterGuidestar.org, or how to read a 990.
The Internet - The Meadows Foundation http://www.mfi.org/grants/grant_guidelines_english.asp
Exercise: Plan a grant for…
Grantees:
wikipedia.org
openoffice.org
pbs.org
creativecommons.org
thestoryoftexas.org
gutenberg.org
moma.org
artsedge.kennedy-center.org/
Grantors:NEH Digital Start UpNEA Fast TrackHumanities TexasNSF Informal Science
EducationMacArthur FoundationIES Reading and Writing
Education ResearchDOE Star SchoolsThe Meadows Foundation
Example: Wikipedia to NEH
Need: An online thesaurus tool
Proposed Solution: an application that can search and cross reference words by tags, use and associated meaning
Project Design: plug-in to be developed
by r and linguistic scholar
Overall Goal: To create new functionality for the world’s most used multilingual
open knowledge base
Objectives: to create a functional tool that helps users create digital thesaurus entries
Timelines: prototype, year 1, release year 2
Budget: $50,000 per year, 1/2 to scholar, 1/2 to r
Qualifications: They are both fabulously brilliant, connnected and experienced
Evaluation: Wikipedia foundation will conduct usability studies
Dissemination: A press conference and full web documentation
Sustainability: Wikipedia Foundation will commit to sustaining it
How to build a prospect list
Don’t take on more than you can manage: on a part time basis, maybe 5 at a time
Meet on a regular basis (monthly) with a team (student, colleagues) and go over the list
Determine next step: more research, internal clearance, crafting a pitch, or (lucky you!) completing a report
When prospects are pretty much dead ends, replace them with new ones
Final Thoughts…
Yes, you need to know people…
but you can get to know them, particularly through web.
If you work your list, the money will come.