Responsive Design & Mobile Trends Webinar

Seth Neistadt, Vice President of Product DevelopmentSeth.Neistadt@micronetonline.com

Responsive Websites• What is responsive web design• Google and responsive design• Tablets and desktops and phones…OH MY!– How to manage your website across devices

Responsive Design DefinedOLD NEW

Non-responsive Responsive

Google’s View on Responsive Design

Source: http://www.buzzfeed.com/robinedds/things-that-only-star-wars-fans-will-find-funny

Google and Responsive Design

Google is on record stating that having a single responsive website gives you a greater SEO advantage over having a separate mobile website.

Matt Cutts, Google Head of Search Spamhttp://www.youtube.com/watch?v=D03wRb4s7MU 11/06/2013

Tablets and Desktops and Phones…OH MY!!

Mobile Concepts• How to build a narrative on a mobile device• Not all impressions are equal • Practical mobile tips to help your organization• What’s coming from MicroNet

Jab, Jab, Jab, Right HookHow to make mobile effective

Storytelling on mobile

Social Video Photo Blog

Just when you thought it was safe …We covered the surface of mobile, so what lurks beneath?

Broad array of mobile options

Staff Members Community Responsive websites Mobile Options

Practical TipsMarket and promote your responsive website or mobile app

– Intro letter to members– Banner ad in email signature– Yards signs at Farmer’s Market, events, member businesses– Informational meetings, webinars– Launch party, giveaways, business card with QR code– Interviews, local media (billboard, radio, newspaper)– Storefront vinyl stickers– Website promotion– MicroNet new media campaign services

In Summary

• Ensure you have great content– Events, news, jobs, hot deals, community bio,

photos, videos, staff pictures• Tell your story everywhere– Break association into groups: real estate,

healthcare, tech, seniors, pets, travel, professional services, retail, etc.

Next Steps to Get Started

• search.twitter.com• Google Alerts• News Forums• Blogs• Quora.com• Bing vs. Google

Questions?