+ All Categories
Home > Design > Responsive Web Design: Life After Desktop

Responsive Web Design: Life After Desktop

Date post: 11-Aug-2014
Category:
Upload: oneupweb
View: 6,127 times
Download: 1 times
Share this document with a friend
Description:
What good is a website if your visitors can’t find it or can’t read it? Recent studies show that nearly 1.5 billion people access websites on their mobile devices. Don’t miss out on all those potential customers! Oneupweb offers top-notch mobile marketing services to brands wanting to look good and stay relevant on all devices – smartphones, tablets and desktop computers. Non-responsive websites don’t just look bad to the user; search engines don’t like them either! Google actually penalizes websites that assume everybody is still using a desktop computer. Check out our white paper at http://www.oneupweb.com/responsive to see why responsive design and adapting to your mobile audience is absolutely necessary for success
1
RESPONSIVE WEB DESIGN: GLOBAL POPULATION INTERNET USERS 7 BILLION 2.4 BILLION THAT’S 1.2 BILLION PEOPLE LIFE AFTER DESKTOP HALF ARE MOBILE ARE YOU REACHING THEM? Do you need a complete redesign to get responsive design? No. Chances are your current web properties can be updated with a responsive design build-out. An industry-leading digital marketing agency would certainly be able to bring your overall web presence into the rewarding realm of responsive design. Do it for your customers. Do it for the search engines. Do it for your business. 3 1 IN CONVERSION, CONTACT, PHONE CALL, ETC. 57 / WON’T RECOMMEND A BUSINESS WITH A POORLY DESIGNED MOBILE SITE WILL TURN TO A COMPETITOR SITE AFTER A BAD MOBILE EXPERIENCE MOBILE SEARCHES RESULT IN VALUABLE BUSINESS OUTCOMES CHEW ON THIS 84 % OF MULTI-SCREEN SHOPPING EXPERIENCES INCLUDE MOBILE AS THE FIRST OR SECOND INTERACTION WITH THE BRAND Sources: themobileplaybook.com/en-us/#/home support.google.com/adwords/answer/2454010 adwords.blogspot.com/2013/10/improving-ad-rank.html YOU GET IF YOUR SITE IS NOT FULLY MOBILE COMPATIBLE THEN YOU ARE NOT CONSIDERED RELEVANT THEN IF YOU DON'T OFFER A SEAMLESS EXPERIENCE FOR USERS THEN YOU ARE LOSING BRAND AUTHORITY IF YOUR MOBILE SITE DOES NOT LOAD IN 3 SECONDS OR LESS THEN YOU COULD FACE A SEARCH ENGINE PENALTY IF YOU HAVE A DESKTOP-ONLY SITE THEN YOU WILL RANK LOWER IN MOBILE SEARCH IF YOU RUN GOOGLE ENHANCED CAMPAIGNS ON A NON-RESPONSIVE SITE THEN YOU RISK PAYING MORE FOR FEWER CLICKS DUE TO DECREASED QUALITY SCORE AND AD RANK ONEUPWEB.COM 1.877.568.7477 [email protected] © 2013 Oneupweb, All Rights Reserved. responsive IF WHAT DO YOU DO NOW? searchenginenews.com/se-news/content/your-practical-guide-to-mobile-seo-part-1 searchenginenews.com/se-news/content/the-practical-guide-to-mobile-seo-part-2 visual.ly/mobile-internet-taking-over-desktop-usage SUFFER THE CONSEQUENCES
Transcript
Page 1: Responsive Web Design: Life After Desktop

RESPONSIVE WEB DESIGN:

GLOBAL POPULATION

INTERNET USERS

7 BILLION

2.4 BILLION

THAT’S 1.2 BILLION PEOPLE

LIFE AFTER DESKTOP

HALF ARE MOBILEARE YOU REACHING THEM?

Do you need a complete redesign to get responsive design? No. Chances are your current web properties can be updated with a responsive design build-out. An industry-leading digital marketing agency would certainly be able to bring your overall web presence into the rewarding realm of responsive design. Do it for your customers. Do it for the search engines. Do it for your business.

31 INCONVERSION, CONTACT, PHONE CALL, ETC.

57 /WON’T RECOMMEND A BUSINESS WITH A POORLY DESIGNED MOBILE SITE

WILL TURN TO A COMPETITOR SITE AFTER A BAD MOBILE EXPERIENCE

MOBILE SEARCHES RESULT IN VALUABLE BUSINESS OUTCOMES

CHEW ON THIS

84% OF MULTI-SCREEN SHOPPING EXPERIENCES INCLUDE MOBILE AS THE FIRST OR SECOND INTERACTION WITH THE BRAND

Sources:themobileplaybook.com/en-us/#/homesupport.google.com/adwords/answer/2454010adwords.blogspot.com/2013/10/improving-ad-rank.html

YOU GET

IF YOUR SITE IS NOT FULLY MOBILE COMPATIBLE

THEN YOU ARE NOT CONSIDERED RELEVANT

THEN

IF YOU DON'T OFFER A SEAMLESS EXPERIENCE FOR USERS

THEN YOU ARE LOSING BRAND AUTHORITY

IF YOUR MOBILE SITE DOES NOT LOAD IN 3 SECONDS OR LESS

THEN YOU COULD FACE A SEARCH ENGINE PENALTY

IF YOU HAVE A DESKTOP-ONLY SITE

THEN YOU WILL RANK LOWER IN MOBILE SEARCH

IF YOU RUN GOOGLE ENHANCED CAMPAIGNS ON A NON-RESPONSIVE SITE

THEN YOU RISK PAYING MORE FOR FEWER CLICKS DUE TO DECREASED QUALITY SCORE AND AD RANK

ONEUPWEB.COM 1.877.568.7477 [email protected] ©2013 Oneupweb, All Rights Reserved.

responsive

IF

WHAT DO YOU DO NOW?

searchenginenews.com/se-news/content/your-practical-guide-to-mobile-seo-part-1searchenginenews.com/se-news/content/the-practical-guide-to-mobile-seo-part-2 visual.ly/mobile-internet-taking-over-desktop-usage

SUFFER THE CONSEQUENCES

Recommended