SURVEY RESULTS FOR SURVIVAL KILLS CAMPAIGN

Do you enjoy horror movies?

yes no

What age range do you think this film is aimed at?

10--15

15-18

18+

Do you think this film is similar to other horror/slasher films?

yes

no

Some reasons why they said that -  Its set in a typical place -  Its different because there going on a camping challenge -  Its different because it has lots of characters -  Its simialar because it has a typical storyline -  Its different because it doesn’t reveal the killer

How would you rate the campaign?

exellent

good

average

poor

Magazine/poster

exellent

good

average

poor

Social media pages

exellent

good

average

poor

trailer

How would you improve the magazine/poster?

Some of the Answers… -  use bolder colour so it stands out

-  Use more then one image so you know more what’s going to happen

-  Contain the age rateing of the film on the poster so the audience know if they can watch it

-  Use more famous actors

-  Make the character on the poster look more scary

How would you improve the social media pages?

Some of the Answers… -  Make more like twitter and stuff

-  Needs to be shared more so people see it

-  Update it more often

-  Include more clips and teasers to make people want to watch the film

How would you improve the trailer?

Some of the answers… -  Contain more of the actors speaking

-  Show the killer

-  Make it faster paced and more scary

-  Maybe use some of the actors names

-  Don’t make it to similar to other adverts

Is the theme and plot clear from watching the trailer?

Some of the answers… -yes you can tell what’s going to happen -yes you can tell its set in the woods and there going to be murdered -no I don’t understand the theme it needs t be more scary -yes I want to watch it it looks scary

Is it clear which actor plays which part?

Some of the answers… -not really they don’t speak much -yeah you can tell who’s going to be killed first -yes its similar to other films -yes rom the way they act and look you can tell.

Do the actors act well? Is it realistic?

Some of the answers… -  Yes it looks like their scared

-  No they don’t look like its real life

-  Some of them are good and look scared

-  There good and believable

-  There needs to be more screaming

Do you think the film campaign was made to a professional standard?

yes

no

Improvement suggestions.. -  Make more social pages and make the campaign seen by more people.

-  Make the magazine more eyecatching so people want to read it

-  Make it more unique