Questionnaire analysisLauren Mcloughlin

How old are you?Age

16-18

19-21

21-25

26-30

30+

I covered my target audience age of 16-25 and got results from each of the categories that the ages were spread throughout so I got a good range of the ages. However some people from the 30+ age range answered so some of the results will be from the wrong age group and most people were in the 16-18 group so the results will be biased towards the lower end of the target population so I will still have to take in to account the older ages.

What gender are you? Gender

Male

Female

I did not specify whether my magazine was aimed towards male or female, however most of the people who answered were female so this will not be an accurate representation of the male and female population therefore I will still have to take in to account the males despite the results.

Which of these magazines have you purchased?

Magazines

Under the radar

Uncut

Mojo

The Wire

Rolling Stone

NME

In this question I listed the most common indie magazines for the audience to choose from. This allows me to see which magazine they were most likely to buy which will help me to know what they are most likely to buy and be attracted to so I can make my magazine a bit like these in terms of appearance and layout but in a different way. The results showed that NME and Rolling Stone were the most common so I will base my magazine around these.

What did/do you like about these magazines?

Interest

Discovering new bands/artists

Reading about news in music

Reading about your favourite bands/artists

This question allows me to see what people like about indie music magazines that are already on the market which helps me see what they want in my magazine. Results show that they like to see all the op-tions, particularly new bands and artists so I could focus my magazine around this new and up-coming bands and artists

How often do you read indie music magazines?

Frequency

Rarely

Sometimes

Often

Very often

These results show that most of the people who answered my questionnaire rarely read indie music magazines therefore the results from the other questions may not reflect the answers of the people who are most likely to buy the magazine and I will have to take in to account that they are just a rough guide

What do you expect to see in music magazines?

AnswersInterviews

Posters

Music ratings

Music charts

Competitions

Reader's questions

Album releases

New artists

This question shows me that the readers most expect to see music ratings, posters and interviews. This will help me to decide what to put in the magazine so following the results I will definitely include interviews, posters and music ratings as they were the most popular choices.

Which of these bands do you like?

BandsCatfish and the bottlemenThe 1975

OasisFlorence and the machine

HAIMThe Kooks

Milky chanceRazorlight

This question included a list of indie bands to choose from so I could decide which bands I could possibly include on the cover page and throughout the magazine. The results show that The 1975 and Oasis are the most common so I will try and include at least one of these on the cover or at least in the magazine

Have you ever purchased a magazine because of an artist on the cover?

Answer

Yes

No

This question shows that the majority of people have purchased a magazine because of the artist on the front cover, which shows that it is important which artist I choose to go on the front cover therefor the last question helps as it shows which artist I will use on the front cover as results show this is likely to attract more buyers.

Which title do you prefer?Name

Indigo

Discover

Grunge

I narrowed down the magazine title options the 3 I liked best for this question to let the audience choose which one they liked best as a title they like more will be more likely to attract more customers. They chose Indigo therefore I will use this as my magazine name.

Which colours do you think would work best?

Colours

Grey and white (some purple)

Red, black and white

Colourful (pink, purple, blue etc)

Light blue and off white

This question shows me that most people prefer the colours grey and white with some purple so I will use this as my colour scheme as it will be most likely to attract customers as the results have shown.

How many pages are suitable?Pages

30-50

50-80

90-120

120+

This question shows me that most people would prefer 50-80 pages therefore this is how many pages I will use otherwise the audience may think there is too much or too little.

How much would you be willing to pay?

Amount

£2.50-£3.50

£3.50-£4.50

£4.50+

This question shows me that an equal amount of people are willing to pay £2.50-£3.50 as £3.50-£4.50 therefore I will probably price my magazine between £3.50 and £4.50 as won’t be losing customers but I will be able to get as much profit from my magazine as possible without over charging by the customers’ standards.

How would you prefer to see the artist in the magazine?

Pose

Posed

Natural

Performing

This question shows that they would rather see the artist natural or performing rather than posed in the magazine therefore I will get these shots as opposed to making the artist pose in a fake way as this is not what the customers want to see.

What would you like to know about the artist?

Interest

Past gigs (favourite one, experiences etc)

How they started singing

Music preferences

This question helps me with what questions to ask the artist as the audience would most like to hear about past gigs and how they started singing mostly, as well as music preferences. I asked this question because there would be no point asking the artist about things the readers don’t want to hear about.

Would you take part in a magazine competition?

Answer

Yes

No

This question shows me that most of the readers would not take part in a magazine competition, so I will not put one in my magazine and it would not be beneficial to the reader so there would be no point putting one in.

How many columns would you prefer on the contents page?

Sales

one - two

two - three

three - four

This question shows that the customers want 2-3 columns on the contents page so I will use either 2 or 3 columns so that they don’t think there is too much or too little and is also what they would prefer to see.

How often would you like the magazine to be released?

Frequency

Weekly

Bi-weekly

Monthly

These results show that the customers would rather the magazine was published monthly I will publish my magazine monthly as weekly or bi-weekly will be too often and many customers may choose not to buy it for this reason.

How often do you attend gigs?Frequency

Rarely

Sometimes

Often

Very often

This shows that most of the customers attend gigs often or sometimes, therefore it would be beneficial to include an upcoming gig section in my magazine as readers would find this useful.

Do you listen to new music you read about in magazines?

Answer

Yes

No

Sometimes

This shows that most readers listen to new music they read about in magazines therefore I will do my main article on a new artist and tell the readers where they can find their music as most will listen to it. The fact that many of them may then listen to this artist means the interview will be beneficial for the artist.

Which free gifts do you like from magazines?

Gift

Posters

CD

Vouchers

This shows that the customers would equally like to receive posters, CDs and vouchers in the magazine so I could include any od these which will help to attract buyers.