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Results & analysis - Website,Cd,Music Video

Date post: 14-Jul-2015
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Results & Analysis By Kamara Burrows
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Page 1: Results & analysis - Website,Cd,Music Video

Results & AnalysisBy Kamara Burrows

Page 2: Results & analysis - Website,Cd,Music Video

Music Website Survey Results

Page 3: Results & analysis - Website,Cd,Music Video

Q1 & 2Q1. Do you visit Music Websites?100% of the people who completed my survey watch music videos, which means there is a wide audience for our website, and must make sure that we appeal to the majority of the viewers.

Q2. How old are you?

The survey showed that the majority of those who visit websites were aged between15-25

Page 4: Results & analysis - Website,Cd,Music Video

Q3 & 4 Q3. What is your favourite Music Website, and why?The most popular music websites that came up were:MtvChris BrownBeyoncéCapital ExtraAll music These are some of the reasons why:“MTV because it is a popular website and there is a channel as well which influences/persuades me to go onto the site.”“Chris Brown because it has a combination of both images and information. Everything is very current, the theme and colours are great it follows the theme of his new album.”“Beyoncé – because her website is visual awesome allows you to know all the latest information about her performances and tour date etc.

Q4. What do you think is most important on a music website?

The results show that the audience feel that images and text are as important as each other.However they don’t think a listening tool is important which will help a lot when it comes to designing our own website.

Page 5: Results & analysis - Website,Cd,Music Video

Q5 & 6Questions 5 & 6:These questions helped identify if people are visiting music sites regularly and whether or not they explore new sites. The results show that people visit music sites 1-2 times a week which isn’t a lot however the majority of people explore new site which s helpful for us, and will help us find our demographic.

Which one applies to you?

How many times do you visit music websites in a week?

Page 6: Results & analysis - Website,Cd,Music Video

Q7. What is visually appealing to you on a music website?The comments left on this question were pretty unanimous, here are a few: “Colours and images. Sometimes themes if they match the artist”.“Colours/themes that coincide with an album or an artists brand”.“Photos of performances & appearances. Also upcoming album covers and promo”This is helpful as when we have decided on what song and artist we are going to use we will then try and meet the needs of the audience by doing the above.

Page 7: Results & analysis - Website,Cd,Music Video

Music Video Survey

Page 8: Results & analysis - Website,Cd,Music Video

What is your favourite genre of music?What is your favourite genre of music?

Pop and Hip – hop music came back most popular. We are likely to pick a song from ach genre and gather feedback to see which one are audience liked more.

How many hours do you spend listening to music How many hours do you spend listening to music

The amount of hours spent listening to music on average was 1-2 hours a day

Page 9: Results & analysis - Website,Cd,Music Video

100% of those who took my survey enjoy watching music videos, and watch on average 6 videos a week.

Some of the favourite videos were Chandelier, good kisser, fine china, wherever you are.

How many music videos do you watch?

1 or 23 or 45 or 67+

Page 10: Results & analysis - Website,Cd,Music Video

What makes a good Video.Likes/Dislikes

Likes:Ø Narrative – This was most

popular, with performance and conceptual tied at second place.

Ø Recognisable locationØ A video that has a

message Ø Shots of lip-syncing

Dislikes:Ø Videos that focus on

money and other materialistic and unrealistic things.

Ø Cliché concepts – typical love stories and singing after a girl or boy is not favoured when it comes to music videos.

Ø

Ø

Page 11: Results & analysis - Website,Cd,Music Video

Cd/DigipakSurvey

Page 12: Results & analysis - Website,Cd,Music Video

Q1. Do you buy Cd’s

This was surprising that 100% of people who took my survey buy Cd’s as the statistic of music being downloaded and streamed online is higher than ever. This was a decline in purchasing cd’s but evidently people still do. This is great for my research as it means we still have a huge market.

Page 13: Results & analysis - Website,Cd,Music Video

Favourite Cd’s Favourite Cd’s:

These can give me ideas of what we are going to include in our final product.

Reasons:Ø Creative & artistic Ø UniqueØ ConsistentØ Appropriate for the genre Ø

Ø

Ø

Page 14: Results & analysis - Website,Cd,Music Video

Cd Art WorkThe survey shows that people do care about the art work and if it is not appealing they won’t buy the cd. The results show that the art work must in the slightest relate to the theme/genre of the music and have a continuous theme throughout.


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