Date post: | 19-Jan-2016 |
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Category Experience - Retail
Retail Category Experience Clothing & Department Stores
Gap Outlet Triton Platforms Used Slacker/AOL & Triton Terrestrial Network
Targeting Demo W25-54, A25-49, A29-54
Campaign Details National Campaign running Q2 Q4
Creative Execution In-Stream & Mobile :30 second audio with synced banners; localized copy by market
Results Gap likes the ability to localize copy by market for specific promotional events. .
2LevisTriton Platforms Used Slacker/AOL, Registered & Non-Registered
Targeting Demo A18-49
Campaign Details National campaign across Q4 Holiday Season
Creative Execution In-Stream & mobile :30 second audio with synced banners; market specific creative for Levi Brand promotions within department stores.
Old Navy Triton Platforms Used Slacker/AOL, Triton Terrestrial Network, a2x
Targeting Demo A18-34
Campaign Details National Campaign running all 4 quarters focusing on Promotional Events
Creative Execution In-Stream & Mobile :30 second audio with synced banners within general and Hispanic Markets; incorporates behavioral targeting
Results Old Navy has used Triton for three years, utilizing a2x to target moms and women who like to shop!
JCPenneyTriton Platforms Used Slacker/AOL, Registered & Non-Registered
Targeting Demo W18-49
Campaign Details National campaign across all 4 quarters focusing on specific Sales Events & coupon offers
Creative Execution In-Stream & mobile :30 second audio with synced banners
Results With on-going success, JcPenney is in their Fourth Year with Triton Digital.
KmartTriton Platforms Used Slacker/AOL & Triton Terrestrial Network
Targeting Demo: W25-54
Campaign Details National Campaign running Q1 & Q3 promoting Home/Furniture Sales, Digital Sales, Free Layawayand Back to School savings.
Creative Execution In-Stream & Mobile :30 second audio with synced banners
Results Kmart has utilized Triton Digital since 2012.
KohlsTriton Platforms Used Slacker/AOL & Triton Terrestrial Network
Targeting Demo: W35-54
Campaign Details National Campaign Q2-Q4 promoting Holiday Sales Events, 3-Day Sales and Online Shopping
Creative Execution In-Stream & Mobile :30 second audio with synced banners
Results Kohls has utilized Triton for over five years.
MacysTriton Platforms Used Slacker/AOL & Triton Terrestrial Network
Targeting Demo: A25-54
Campaign Details National Campaign over Q4 Holiday Season promoting Black Friday sales, Christmas Door busters and extra savings promo codes
Creative Execution In-Stream & Mobile :30 second audio with synced banners
Results Macys has used Triton for three years.
SearsTriton Platforms Used Slacker/AOL
Targeting Demo: Varies with Campaign
Campaign Details National Campaign across all 4 quarters promoting Storewide Women Sales, Storewide Men Sales, Auto Center, Appliances, Seasonal/Holiday Sales and more!
Creative Execution In-Stream & mobile :30 second audio with synced banners
Results Sears campaign success lead to multiple National Campaigns over 3 years.
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