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Retail Trade Analysis for Shawnee, OK, 1980-2010 Prepared by the Oklahoma Cooperative Extension Service Photos from www.visitshawnee.com
Retail Trade Analysis for Shawnee, OK, 1980-2010
Prepared by the Oklahoma Cooperative Extension Service
Photos from www.visitshawnee.com
Population for Shawnee, OK1980-2010
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
23,000
24,000
25,000
26,000
27,000
28,000
29,000
30,000
31,000
Sales Tax Collectionsfor Shawnee, OK, 1980-2010
$0$2,000,000$4,000,000$6,000,000$8,000,000
$10,000,000$12,000,000$14,000,000$16,000,000$18,000,000
2.0%-3.0%
Estimated Taxable Salesfor Shawnee, OK, 1980-2010
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
Actual Inflation-Adjusted
What isTrade Area Capture?
Trade Area Capture estimates the number people that shop in your town annually.
TAC is estimated from your town’s estimated taxable sales figures obtained from the Oklahoma Tax Commission.
Trade Area Capture for Shawnee, OK 1980-2010
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
0
10,000
20,000
30,000
40,000
50,000
60,000
What is a Pull Factor?
A Pull Factor is an index calculated so that trade areas can be compared across different cities and towns.
A Pull Factor is the town’s Trade Area Capture Divided by the town’s Population.
A PF > 1.0 implies that a town is drawing in shoppers over and above its own population.
A PF < 1.0 implies that a town is not capturing the retail dollars of its own residents.
Pull Factors forShawnee, OK, 1980-2010
0.000
0.500
1.000
1.500
2.000
2.500
Pull Factors for Cities and Townsin Pottawatomie County, 1980-2010
0.000
0.500
1.000
1.500
2.000
2.500
Shawnee Asher Earlsboro Maud McLoud Pink Tecumseh
Pull Factors By Average City Size
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
00.20.40.60.8
11.21.41.6
Less 1,000 1,000-5,000 5,000-10,00010,000-25,000 25,000-50,000 Grtr 50,000
Pull Factors for Shawnee & for Cities with Population 25,000-50,000
0.000
0.500
1.000
1.500
2.000
2.500
Shawnee 25,000-50,000
Sales gap coefficients are interpreted in exactly the same way as pull factors.
The only difference is that 8 distinct retail categories are analyzed--based on SIC codes.
Sales Gap Analysis
SIC Codes for Gap Analysis
SIC Code Title52 Building Materials (Lumberyards, Nurseries, Hardware
stores)53 General Merchandise Stores (Variety stores, Department
stores)54 Food Stores55 Automotive Dealers and Gasoline Service Stations56 Apparel and Accessory Stores57 Furniture and Home Furnishing Stores58 Eating and Drinking Places59 Miscellaneous Retail (Drug Stores, Antiques, Jewelry,
Sewing/Piece Goods, Florists, Optical Goods, Pet Supplies)
Gap Analysis for Shawnee: 2005-2010
52-Bldg 53-Gen 54-Food 55-Auto 56-Cloth 57-Furn 58-Rest 59-Misc0
0.5
1
1.5
2
2.5
32.4
2.8
1.1
2.1
2.9
1.7
2.2
1.6
2005 2006 2007 2008 2009 2010
Gap Coefficients for Shawnee FY 2010
Retail Sector ShawneeGap
Building, Gardening & Merchandise (52) 2.364
General Merchandise (53) 2.797
Food Stores (54) 1.054
Automobile Dealers & Gas Stations (55) 2.053
Apparel & Accessory Stores (56) 2.915
Furniture & Home Furnishings (57) 1.724
Eating & Drinking Places (58) 2.248
Miscellaneous Retail (59) 1.613
Questions?
