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David F. Miller Center For Retailing Education and Research International Retailing Education and Training (IRET ) Retailing in China Illustration - Chengdu
David F. Miller Center For Retailing Education and ResearchInternational Retailing Education and Training (IRET )
Retailing in China
Illustration - Chengdu
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Chengdu
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Overview
Chengdu
Guangzhou
Shanghai
Beijing
Chengdu
Guangzhou
Shanghai
Beijing
•The capital city of Sichuan•Population: 10.82 Million•Area:12,400 km2•The center of science, technology, commerce and finance in southwestern China
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Delicious food: Asia's first gourmet city Beautiful scenery: the best tourist city in China Traditional culture: Sichuan Opera, teahouse
Impressions of Chengdu
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1980’s Chengdu
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Modern Chengdu
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Retailing in Chengdu
The location of shopping area in CD
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Old Chunxi Road Shopping Area
Chunxi Road allegedly founded in 1924, today's Chunxi Road shopping area has formed an “Urban Essentials business district”, it is the most prosperous commercial street in Chengdu.
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Modern Chunxi Road Shopping Area
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Overview (in 2008) Nearly 60,000 retail units Retail sales totaled 109.6 billion RMB
Retail formats Department Store Supermarket Hypermarket Specialty store Convenience Store
Retailing in Chengdu (Cont.)
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Department storesChengdu department store Beijing Hualian Moore Parkson Benevolence and SpringMoore Fashion PlazaNew World Department Store The People's Department Store Pacific Department Store,Wangfujing Department Store Ito-YokadoPacific Isetan Department Store,Parkson Times Square store
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Wangfujing Department Store
Location: Zongfu Road
Country of Origin: China
Established: 1999
Position: Fashion Department Store
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Pacific Department Store
Location: Chunxi and Quanxing road.
Country of origin: Taiwan, China
Established: 1993
Position: Popular Trend
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Ito Yokada
Location: Chunxi Road Lidu Plaza
Country of Origin: Japan
Established ： 1997
Position: Mid-range department store and supermarket
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Isetan Department Store
Location: Chunxi Road
Country or origin: Japan
Established: 2007
Position: High-end
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Parkson Times
Location: Chengdu Jinjiang Zongfu Road
Attributes : Malaysia
Position: High-end fashion
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The People's Department Store
Location: Salt City shopping district
Attributes: Domestic
Founded: 1953
Standing: The oldest local mall, recently was purchased by Shenzhen Maoye
Position: Fashion
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Red Flag: SupermarketMutual: SupermarketAuchan: 2 HypermarketsCarrefour: 7 HypermarketsTrust-mart: 7 HypermarketsWal-mart: 2 Supercenters
Supermarket
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Red Flag Country of Origin: China
Established: June 2000
Format: Supermarket
Supermarket
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Carrefour
Country of Origin: France
Established ： 1999
Number of stores: 7 Hypermarkets
Hypermarket
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GomeSuning Watson IKEA
Specialty Stores
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Gome
Country of origin: China
Market Entrance: 2000
Headquarters: Beijing
Business scope: Home electronics
Scale: 20 storesSuning
Country of origin: China
Market Entrance: 2002
Headquarters: Nanjing
Business scope: Home electronics
Scale: 16 stores
Specialty Stores
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Watson
Country of Origin: Hong Kong, China
Market Entrance: 2003
Business scope: Health and Beauty Products
Number of stores: 6
IKEACountry of Origin: Sweden
Market Entrance: 2009
Number of stores: 1
Specialty Stores
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Retailing in Chengdu
Location-SN CD Location-Ikea CD
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Retailing in Chengdu
Gome CD Location
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Chengdu WOWO
Country of Origin: China
Market Entrance: 2005
Business scope: Convenience Stores
Number of stores: More than 200
Convenience Stores
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